ZD

Communication Services

Ziff Davis, Inc. · Advertising Agencies · $2B

UQS Score — Balanced Preset
40.8
Below Average

Ziff Davis, Inc. scores 40.8/100 using the Balanced preset.

UQS vs Communication Services Sector
ZD
40.8
Sector avg
35.8
Quality
Weak
Moat
Weak
Growth
Weak
Risk
Neutral
Valuation
Attractive

What is Ziff Davis, Inc.?

Ziff Davis is a digital media and internet services company operating a broad portfolio of consumer-facing web properties alongside cloud-based cybersecurity and marketing technology offerings. Headquartered in New York City, it reaches audiences across technology, health, shopping, and entertainment verticals.

Ziff Davis generates revenue through two main segments. Its Digital Media segment monetizes web traffic across well-known properties through advertising and affiliate commerce. Its Cybersecurity and Martech segment sells cloud-based subscription services — covering privacy, cybersecurity, and marketing tools — to both consumers and businesses. This dual-segment structure means revenue comes from a mix of ad-supported content and recurring subscription fees, giving the company exposure to both digital advertising cycles and software retention dynamics.

The company traces its roots to 1999 and is incorporated under its current Ziff Davis name since 2021, following a rebrand from j2 Global, Inc.

  • Digital media properties across tech, health, shopping, and entertainment
  • Cloud-based cybersecurity and privacy subscription services
  • Marketing technology solutions for businesses
  • Affiliate commerce and deal-discovery platforms
  • Gaming and entertainment content via IGN and Humble Bundle

Is ZD a Good Stock to Buy?

UQS Score rates ZD as Below Average overall.

The most notable positive in Ziff Davis's profile is its Valuation pillar, which registers as Attractive — meaning the stock appears inexpensively priced relative to its fundamentals when compared to peers. The Risk pillar lands at Neutral, suggesting the company does not carry outsized balance-sheet or operational risk relative to sector norms.

The Quality, Moat, and Growth pillars all register as Weak, pointing to challenges in profitability consistency, competitive differentiation, and top-line momentum — areas that weigh heavily on the composite score.

See the exact pillar breakdown and underlying financial metrics by signing up for a UQS Pro account. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does ZD pay dividends?

No — Ziff Davis, Inc. does not currently pay a dividend.

Ziff Davis does not currently pay a dividend. Companies in digital media and internet services often retain capital to fund acquisitions, platform development, and debt management rather than distributing cash to shareholders. Investors seeking income from this sector should factor in the absence of a dividend when evaluating ZD against yield-oriented alternatives.

When does ZD report earnings?

Ziff Davis reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.

Given the Weak Growth and Quality pillar ratings, recent reporting periods have reflected pressure on revenue trajectory and profitability metrics relative to sector peers. The Neutral Risk rating suggests the company has managed financial obligations without acute distress.

For the most recent quarter's results and forward guidance, visit Ziff Davis's investor relations page directly.

ZD Price History

-56.4% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Ziff Davis, Inc.?

$
Today it would be worth
$4,199
That's a -58.0% total return, or -15.9% annualized.

Based on Ziff Davis, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

ZD Long-term Outlook

The combination of Weak Growth and Weak Quality pillars suggests Ziff Davis faces a challenging near-term fundamental outlook. Digital advertising markets remain cyclical, and the company's broad portfolio of web properties makes it sensitive to shifts in online traffic monetization. On the other hand, the Attractive Valuation pillar indicates the market may already be pricing in much of this weakness, which could limit downside if operational trends stabilize. The Cybersecurity and Martech segment's subscription model offers some revenue predictability that may partially offset Digital Media volatility.

Growth drivers

  • Subscription revenue from cybersecurity and marketing technology services
  • Potential for strategic acquisitions to expand audience reach
  • Recovery in digital advertising spending across its media portfolio

Key risks

  • Sustained weakness in digital advertising revenue affecting the Digital Media segment
  • Difficulty differentiating in a crowded cybersecurity and martech landscape
  • Execution risk across a large, diverse portfolio of web properties

ZD vs Peers

Ziff Davis operates in a competitive digital media and marketing services landscape alongside companies with distinct business models and scale profiles.

STGWZD scores higher
Stagwell Inc.

Stagwell focuses on integrated marketing services and agency networks, competing more directly with Ziff Davis's Martech segment than its consumer media properties.

MGNIZD scores lower
Magnite, Inc.

Magnite operates as an independent sell-side advertising platform, making it a peer in programmatic digital advertising infrastructure rather than content ownership.

CMPRZD scores higher
Cimpress plc

Cimpress competes in digital commerce and customized marketing products, overlapping with Ziff Davis's deal and shopping-focused web properties.

Frequently Asked Questions

What does Ziff Davis do?

Ziff Davis operates a portfolio of digital media properties — including IGN, PCMag, Everyday Health, and RetailMeNot — alongside cloud-based cybersecurity, privacy, and marketing technology services. The company earns revenue through digital advertising, affiliate commerce, and software subscriptions across its two business segments.

Does ZD pay dividends?

Ziff Davis does not currently pay a dividend. The company has historically prioritized capital allocation toward acquisitions and platform investment rather than shareholder distributions. Investors focused on income generation should account for this when evaluating ZD.

When does ZD report earnings?

Ziff Davis follows a standard quarterly earnings cadence for US-listed companies. For the most current reporting schedule and recent results, check the investor relations section of the Ziff Davis website directly, as specific dates are subject to change.

Is ZD a good stock to buy?

UQS Score rates ZD as Below Average, reflecting Weak readings across Quality, Moat, and Growth pillars. The Valuation pillar is Attractive, which may interest value-oriented investors. Whether it suits your portfolio depends on your risk tolerance and investment goals — the full pillar breakdown is available to Pro members.

Is ZD overvalued?

Based on the UQS Valuation pillar, ZD currently registers as Attractive, suggesting the stock is not considered overvalued relative to its fundamentals and sector peers. This is one of the stronger signals in an otherwise Below Average composite profile.

How does ZD compare to its competitors?

Ziff Davis competes with companies like Stagwell, Magnite, and Cimpress across digital advertising, marketing services, and commerce. Each peer has a different business model emphasis. The UQS platform provides side-by-side score comparisons for Pro members looking to benchmark ZD against these names.

What is ZD's market cap bracket?

Ziff Davis is classified as a small-cap company. This places it in a segment of the market that can offer valuation opportunities but also carries greater sensitivity to operational setbacks and tighter liquidity compared to large- or mega-cap peers.

Who founded Ziff Davis?

The Ziff Davis brand has a long publishing history, though the current corporate entity evolved from j2 Global, Inc., which was founded in 1995. The company adopted the Ziff Davis name in October 2021. Detailed founding history is widely available through public sources and the company's own disclosures.

Is ZD a long-term quality investment?

As a long-term quality indicator, ZD's UQS profile raises caution — Weak scores across Quality, Moat, and Growth pillars suggest the business has not demonstrated the durable competitive advantages or consistent financial performance typically associated with long-term compounders. The Attractive Valuation may partially offset this for patient investors.

What is the main competitive advantage of Ziff Davis?

Ziff Davis's breadth of owned digital properties — spanning technology, health, gaming, and shopping — provides diversified audience reach and cross-selling potential between its media and subscription segments. However, the UQS Moat pillar currently rates as Weak, indicating this advantage has not translated into a clearly defensible competitive position.

What sector does ZD belong to?

Ziff Davis is classified within the Communication Services sector. This sector encompasses companies involved in digital content, media distribution, and internet services — areas where ZD's web property portfolio and subscription services both compete.

Is ZD a growth stock or value stock?

Based on the UQS pillar profile, ZD leans toward the value side of the spectrum. The Growth pillar is Weak, suggesting limited near-term expansion momentum, while the Valuation pillar is Attractive — a combination more consistent with a value-oriented profile than a high-growth one.

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Pro Analysis

ZD — Score History

35404550Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 9 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 22, 202640.733.426.022.846.395.30.0
May 21, 202640.733.426.022.846.395.90.0
May 18, 202640.733.426.022.846.395.8-1.6
May 12, 202642.333.526.022.854.797.8-0.4
May 9, 202642.733.726.022.856.198.6+1.4
May 4, 202641.334.726.022.947.895.9-0.1
Apr 24, 202641.434.726.023.447.895.9-0.1
Apr 18, 202641.534.726.023.647.895.9-0.6
Apr 2, 202642.134.726.023.647.8100.0

ZD — Pillar Breakdown

Quality

33.4/100 (25%)

Ziff Davis, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityWeak

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityWeak

Bottom-line profit as a share of revenue.

Gross Profit / AssetsModerate

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationStrong

Free cash flow relative to market value.

Growth

22.8/100 (20%)

Ziff Davis, Inc. faces growth headwinds with declining or stagnant revenue trends.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthWeak

Year-over-year earnings per share growth.

Forward Revenue OutlookWeak

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

46.3/100 (15%)

Ziff Davis, Inc. has some risk factors including moderate leverage or solvency concerns.

Financial LeverageWeak

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioModerate

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

96.4/100 (15%)

Ziff Davis, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.

Earnings YieldStrong

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowStrong

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorStrong

Enterprise value multiple relative to sector median.

Moat

26/100 (25%)

Ziff Davis, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ZD.

Score Composition

Quality
33.4×25%8.3
Growth
22.8×20%4.6
Risk
46.3×15%6.9
Valuation
96.4×15%14.5
Moat
26.0×25%6.5
Total
40.8Below Average

Financial Data

More Stock Analysis

How is the ZD UQS Score Calculated?

The UQS (Unified Quality Score) for Ziff Davis, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Ziff Davis, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Ziff Davis, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.