ZBRA
TechnologyZebra Technologies Corporation · Communication Equipment · $12B
What is Zebra Technologies Corporation?
Zebra Technologies Corporation is a large-cap technology company headquartered in Lincolnshire, Illinois. It specializes in enterprise asset intelligence — helping businesses track, manage, and connect physical assets and workforces across industries worldwide.
Zebra operates through two segments: Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company generates revenue by selling hardware — including barcode scanners, RFID printers, rugged mobile computers, and label printers — alongside consumables such as labels, ribbons, and RFID tags. It also earns recurring revenue through maintenance contracts, managed services, and software solutions covering workforce management, task execution, and prescriptive analytics.
Founded in 1991, Zebra Technologies has grown from a label and barcode printer manufacturer into a broad enterprise technology solutions provider.
- Barcode and RFID printers for labels, wristbands, and cards
- Rugged mobile computers and enterprise tablets
- Real-time location systems and asset tracking
- Workforce management and workflow software
- Thermal labels, RFID tags, and printer consumables
Is ZBRA a Good Stock to Buy?
UQS Score rates ZBRA as Below Average overall, reflecting a mixed profile across its five quality pillars.
Valuation stands out as the most constructive element of ZBRA's current profile, rated Attractive — suggesting the market may already be pricing in many of the company's near-term headwinds. Quality and Moat both register as Neutral, indicating a business with established market positioning but without standout financial characteristics relative to peers.
Growth and Risk are both rated Weak, which are meaningful concerns — pointing to subdued near-term expansion prospects and elevated business or financial risk factors that investors should weigh carefully.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does ZBRA pay dividends?
No — Zebra Technologies Corporation does not currently pay a dividend.
Zebra Technologies does not currently pay a dividend. For a technology company operating in enterprise hardware and software, this is common — capital tends to be directed toward product development, acquisitions, and operational investment rather than shareholder distributions. Income-focused investors should factor this into their assessment of ZBRA.
When does ZBRA report earnings?
Zebra Technologies reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Given the Weak Growth pillar rating, recent quarters have reflected a challenging demand environment for enterprise hardware and related services. Revenue trends and margin dynamics have faced pressure, consistent with broader softness in enterprise technology spending cycles.
For the most recent quarter's results and forward guidance, visit Zebra Technologies' official investor relations page.
ZBRA Price History
-52.4% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Zebra Technologies Corporation?
Based on Zebra Technologies Corporation's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
ZBRA Long-term Outlook
The combination of a Weak Growth pillar and Weak Risk pillar suggests the near-term fundamental outlook for ZBRA carries meaningful uncertainty. Recovery in enterprise capital spending and inventory normalization across key end markets — retail, logistics, and healthcare — will likely be important catalysts. The Attractive Valuation rating indicates that a more constructive longer-term scenario may already be partially reflected in the current share price, but execution risk remains elevated.
Growth drivers
- Recovery in enterprise hardware refresh cycles across retail and logistics
- Expansion of software and services recurring revenue streams
- Growing adoption of RFID and real-time location systems in supply chains
Key risks
- Prolonged softness in enterprise technology capital expenditure
- Elevated financial or operational risk flagged by the Weak Risk pillar
- Competitive pressure in mobile computing and barcode scanning markets
ZBRA vs Peers
Zebra Technologies competes across enterprise connectivity, tracking, and data infrastructure — a space that includes several diversified technology and communications companies.
Viavi focuses on network and service enablement solutions, competing with Zebra in enterprise visibility but with a stronger tilt toward telecom and fiber network testing.
Viasat operates primarily in satellite communications and secure networking, overlapping with Zebra in enterprise connectivity but serving distinct end markets including defense and aviation.
Belden specializes in signal transmission and network infrastructure, sharing Zebra's industrial and enterprise customer base while competing more directly in connectivity hardware.
Frequently Asked Questions
What does Zebra Technologies do?
Zebra Technologies provides enterprise asset intelligence solutions — including barcode printers, RFID systems, rugged mobile computers, and workforce management software. Its products help businesses in retail, logistics, healthcare, and manufacturing track assets and manage operations more efficiently.
Does ZBRA pay dividends?
No, Zebra Technologies does not currently pay a dividend. The company reinvests capital into product development, technology acquisitions, and operational growth rather than distributing cash to shareholders. Investors seeking income should consider this when evaluating ZBRA.
When does ZBRA report earnings?
Zebra Technologies follows a standard quarterly earnings cadence for US-listed companies. For the exact timing of upcoming results and access to earnings call replays, check the investor relations section of Zebra's official website.
Is ZBRA a good stock to buy?
UQS Score rates ZBRA as Below Average, driven by Weak Growth and Risk pillar ratings. The Attractive Valuation label suggests the stock may be pricing in existing challenges, but investors should weigh near-term headwinds carefully. The full pillar breakdown is available to Pro members.
Is ZBRA overvalued?
Based on the UQS Valuation pillar, ZBRA is currently rated Attractive — meaning the stock does not appear overvalued relative to its fundamentals at this time. This is one of the more constructive elements of ZBRA's current UQS profile, even as other pillars reflect challenges.
How does ZBRA compare to its competitors?
Zebra Technologies operates in a competitive enterprise technology landscape alongside companies like Viavi Solutions, Viasat, and Belden. Each competitor has a distinct focus — from telecom testing to satellite communications to signal infrastructure — while Zebra's differentiation lies in its end-to-end asset tracking and enterprise mobility ecosystem.
What is ZBRA's market cap bracket?
Zebra Technologies is classified as a large-cap company. This places it among established, well-recognized enterprises with significant market presence, though large-cap status alone does not indicate quality or growth trajectory.
Who founded Zebra Technologies?
Zebra Technologies was founded in 1991. For detailed founding history and leadership background, the company's official about page and publicly available corporate history provide comprehensive information.
Is ZBRA a long-term quality investment?
As a long-term quality indicator, ZBRA's Below Average UQS Score reflects current weaknesses in Growth and Risk that investors should monitor. The Neutral Moat and Quality ratings suggest a stable but not exceptional business foundation. Long-term prospects depend on recovery in enterprise spending and successful expansion of recurring software revenue.
What is the main competitive advantage of Zebra Technologies?
Zebra's competitive position stems from its integrated ecosystem of hardware, consumables, and software — creating switching costs for enterprise customers who standardize on its platforms. Its deep penetration in retail, logistics, and healthcare supply chains provides a degree of customer stickiness, reflected in its Neutral Moat rating.
What sector does ZBRA belong to?
Zebra Technologies belongs to the Technology sector, specifically within the enterprise hardware and software space. It serves industrial and commercial end markets rather than consumer technology, which shapes its revenue cyclicality and customer base dynamics.
Is ZBRA a growth stock or value stock?
Based on UQS pillar labels, ZBRA currently leans toward value territory — the Valuation pillar is rated Attractive while the Growth pillar is rated Weak. This profile is more consistent with a value or recovery-oriented investment thesis than a high-growth one at this time.
Unlock Full ZBRA Analysis
Sign in to unlock the detailed analysis behind the UQS Score.
- ✓View the complete five-pillar UQS Score breakdown
- ✓Access detailed financial metrics and trend data
- ✓Compare ZBRA against sector peers side by side
- ✓See risk flags and quality indicators in full
- ✓Track score changes with portfolio watchlist alerts
- ✓Get the complete analyst-grade view for Pro members
Pro Analysis
ZBRA — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 7, 2026 | 44.3 | 41.4 | 41.0 | 33.2 | 24.9 | 89.0 | -0.1 |
| May 3, 2026 | 44.4 | 41.4 | 41.0 | 33.2 | 24.9 | 89.4 | 0.0 |
| Apr 26, 2026 | 44.4 | 41.4 | 41.0 | 33.2 | 24.9 | 89.3 | +0.2 |
| Apr 19, 2026 | 44.2 | 41.4 | 41.0 | 33.2 | 24.9 | 88.4 | -0.2 |
| Apr 18, 2026 | 44.4 | 41.4 | 41.0 | 33.2 | 24.9 | 89.6 | -0.6 |
| Apr 14, 2026 | 45.0 | 41.4 | 41.0 | 33.2 | 24.9 | 93.4 | -0.1 |
| Apr 12, 2026 | 45.1 | 41.4 | 41.0 | 33.2 | 24.9 | 94.1 | -0.5 |
| Apr 9, 2026 | 45.6 | 41.4 | 41.0 | 33.3 | 24.9 | 97.8 | -0.1 |
| Apr 5, 2026 | 45.7 | 41.4 | 41.0 | 33.4 | 24.9 | 97.9 | +0.2 |
| Apr 2, 2026 | 45.5 | 41.4 | 41.0 | 33.4 | 24.9 | 96.9 | — |
ZBRA — Pillar Breakdown
Quality
— 39.6/100 (25%)Zebra Technologies Corporation has average quality metrics, with room for improvement in margins or capital efficiency.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 34.0/100 (20%)Zebra Technologies Corporation faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 24.2/100 (15%)Zebra Technologies Corporation presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 87.4/100 (15%)Zebra Technologies Corporation appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 41/100 (25%)Zebra Technologies Corporation possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ZBRA.
Score Composition
Financial Data
More Stock Analysis
How is the ZBRA UQS Score Calculated?
The UQS (Unified Quality Score) for Zebra Technologies Corporation is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Zebra Technologies Corporation's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Zebra Technologies Corporation is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.