WB
Communication ServicesWeibo Corporation · Internet Content & Information · $2B
What is Weibo Corporation?
Weibo Corporation is one of China's leading social media platforms, enabling hundreds of millions of users to create, share, and discover content. Listed in the US, it operates primarily within the People's Republic of China.
Weibo generates revenue through two main segments: Advertising and Marketing Services, and Value-Added Services. Brands and marketers pay to reach Weibo's engaged user base through display ads, promoted trends, and sponsored search placements. The platform also monetizes through tools for content creators, live streaming, and partnerships with e-commerce operators and multi-channel networks.
Weibo Corporation was incorporated in 2014 and is headquartered in Beijing, China.
- Social display advertising and promoted marketing products
- Video, live streaming, and content discovery tools
- Open application platform for third-party integrations
- Weibo Wallet and e-commerce partner solutions
Is WB a Good Stock to Buy?
UQS Score rates WB as Good overall, reflecting a mixed profile across its five quality pillars.
Weibo's most notable strengths lie in its Risk and Valuation pillars, which are rated Strong and Attractive respectively — suggesting the stock carries relatively contained financial risk and trades at a level that may interest value-oriented investors.
The Quality and Growth pillars both register as Weak, pointing to challenges in business fundamentals and near-term expansion that investors should weigh carefully.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does WB pay dividends?
Yes — Weibo Corporation pays a dividend.
Weibo pays a regular dividend, which is relatively uncommon among mid-cap social media companies. This signals a degree of financial maturity and a willingness to return capital to shareholders. Income-focused investors may find this appealing, though the dividend should be evaluated alongside the company's broader growth and quality profile.
When does WB report earnings?
Weibo Corporation reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Weibo's recent results reflect the pressures visible in its Quality and Growth pillar ratings — revenue momentum has been subdued relative to global social media peers. The platform continues to navigate a competitive and regulated domestic market in China.
For the most recent quarter's results and guidance, visit Weibo Corporation's official investor relations page.
WB Price History
-76.3% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Weibo Corporation?
Based on Weibo Corporation's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
WB Long-term Outlook
Weibo's fundamental outlook is shaped by a Weak Growth pillar alongside a Strong Risk profile. This combination suggests the business is relatively stable from a financial-risk standpoint, but meaningful top-line acceleration remains uncertain. The Attractive Valuation pillar indicates the market may already be pricing in a cautious growth trajectory, which could limit downside while also capping near-term upside.
Growth drivers
- Expansion of video and live-streaming monetization within China's digital advertising market
- Deepening e-commerce integrations and MCN partnerships on the platform
- Potential recovery in Chinese digital ad spending as macroeconomic conditions evolve
Key risks
- Ongoing regulatory scrutiny of internet platforms in China
- Weak Quality pillar signals pressure on underlying business fundamentals
- Intense domestic competition from other Chinese social and short-video platforms
WB vs Peers
Weibo operates in the broader social media and digital content space, where it can be compared to several other platform-focused companies.
Yelp focuses on local business discovery and user reviews in Western markets, contrasting with Weibo's broad social media and content-sharing model in China.
DJT operates a politically oriented social platform in the US, making it a very different business model and audience compared to Weibo's mainstream Chinese social network.
Opera is a browser and fintech platform with significant emerging-market exposure, sharing some geographic overlap with Weibo but serving a fundamentally different user need.
Frequently Asked Questions
What does Weibo Corporation do?
Weibo operates one of China's largest social media platforms, where users create, share, and discover content. The company earns revenue primarily through advertising and marketing services sold to brands, as well as value-added services for content creators, live streamers, and e-commerce partners.
Does WB pay dividends?
Yes, Weibo Corporation pays a regular dividend. This is relatively uncommon for a mid-cap social media company and may appeal to income-oriented investors. The sustainability of the dividend should be assessed alongside the company's overall financial profile, which Pro members can explore in full.
When does WB report earnings?
Weibo reports earnings on a quarterly cadence, as is standard for US-listed companies. For the exact timing of upcoming earnings releases, check Weibo Corporation's investor relations page directly, as we do not publish specific earnings dates.
Is WB a good stock to buy?
UQS Score rates WB as Good overall. The Risk pillar is Strong and the Valuation pillar is Attractive, which may interest certain investors. However, both the Quality and Growth pillars are rated Weak, indicating real fundamental concerns. The full pillar breakdown is available to Pro members.
Is WB overvalued?
Based on the UQS Valuation pillar, WB is rated Attractive — meaning the stock does not appear expensive relative to its fundamentals when assessed through the UQS framework. This does not constitute a buy recommendation, and investors should review the complete analysis before drawing conclusions.
How does WB compare to its competitors?
Weibo's closest listed peers in the UQS universe include Yelp, Trump Media & Technology Group, and Opera Limited. Each operates a distinct platform model in different geographies. Weibo's China-focused social media scale sets it apart, though its Weak Growth pillar suggests it faces headwinds that some peers may not share.
What is WB's market cap bracket?
Weibo Corporation falls in the mid-cap category. This places it below the scale of global social media giants but above smaller niche platform operators, reflecting its established but regionally concentrated business.
Who founded Weibo Corporation?
Weibo's origins trace back to Sina Corporation, which launched the Weibo microblogging service in 2009. The entity known as Weibo Corporation was incorporated in 2014 when it was spun off and listed separately. Detailed founding history is widely available through public sources.
Is WB a long-term quality investment?
As a long-term quality indicator, WB's UQS profile is mixed. The Strong Risk and Attractive Valuation pillars offer some reassurance, but the Weak Quality and Growth pillars raise questions about the durability of the business model over time. Long-term investors should weigh these factors carefully using the full Pro analysis.
What sector does WB belong to?
Weibo Corporation is classified in the Communication Services sector. This sector includes social media platforms, digital content companies, and telecommunications businesses. Within this sector, Weibo is one of the few China-based names accessible to international investors through a US listing.
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Pro Analysis
WB — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 10, 2026 | 55.3 | 55.5 | 41.0 | 21.4 | 79.7 | 100.0 | +1.5 |
| Apr 18, 2026 | 53.8 | 38.8 | 41.0 | 21.4 | 97.5 | 99.9 | -0.1 |
| Apr 2, 2026 | 53.9 | 38.8 | 41.0 | 21.4 | 97.5 | 100.0 | — |
WB — Pillar Breakdown
Quality
— 55.5/100 (25%)Weibo Corporation shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 21.4/100 (20%)Weibo Corporation faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 79.7/100 (15%)Weibo Corporation carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 100.0/100 (15%)Weibo Corporation appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
Enterprise value multiple relative to sector median.
Moat
— 41/100 (25%)Weibo Corporation possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for WB.
Score Composition
Financial Data
More Stock Analysis
How is the WB UQS Score Calculated?
The UQS (Unified Quality Score) for Weibo Corporation is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Weibo Corporation's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Weibo Corporation is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.