VITL

Consumer Defensive

Vital Farms, Inc. · Agricultural Farm Products · $560M

UQS Score — Balanced Preset
56.0
Good

Vital Farms, Inc. scores 56.0/100 using the Balanced preset.

54.7
Quality
35%
30.0
Moat
30%
69.6
Growth
20%
84.7
Risk
15%

VITL — Key Takeaways

✅ Strengths

Vital Farms, Inc. shows solid revenue and earnings growth trajectory
Vital Farms, Inc. shows conservative financial structure with manageable risk

⚠️ Areas of Concern

Vital Farms, Inc. has limited competitive moat

VITL — Score History

50556065Apr 2Apr 3Apr 4Apr 5Apr 6Apr 7Apr 8
DateUQSQualityMoatGrowthRiskValueChange
Apr 8, 202656.054.730.069.684.754.50.0
Apr 7, 202656.054.730.069.684.754.50.0
Apr 6, 202656.054.730.069.684.754.50.0
Apr 5, 202656.054.730.069.684.754.50.0
Apr 4, 202656.054.730.069.684.754.50.0
Apr 3, 202656.054.730.069.684.754.50.0
Apr 2, 202656.054.730.069.684.754.5

VITL — Pillar Breakdown

Quality

54.7/100 (25%)

Vital Farms, Inc. has average quality metrics, with room for improvement in margins or capital efficiency.

Capital Efficiency (ROIC)Moderate

How effectively capital is deployed to generate returns.

Return on EquityStrong

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityModerate

Bottom-line profit as a share of revenue.

Gross Profit / AssetsStrong

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationWeak

Free cash flow relative to market value.

Growth

69.6/100 (20%)

Vital Farms, Inc. demonstrates healthy growth trends across revenue and earnings.

Recent Revenue TrendStrong

Revenue trajectory over the last twelve months.

3Y Revenue CAGRStrong

Compound annual revenue growth rate over 3 years.

EPS GrowthModerate

Year-over-year earnings per share growth.

Forward Revenue OutlookStrong

Analyst consensus for future revenue growth.

Forward EPS GrowthWeak

Analyst consensus for future earnings growth.

Risk

84.7/100 (15%)

Vital Farms, Inc. carries minimal financial risk with conservative leverage and strong solvency.

Financial LeverageStrong

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioModerate

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageStrong

Earnings capacity relative to interest payments.

Valuation

54.5/100 (15%)

Vital Farms, Inc. has a mixed valuation — some metrics suggest fair value while others appear stretched.

Earnings YieldStrong

Inverse of forward P/E — higher yield means cheaper stock.

PEG RatioWeak

P/E relative to earnings growth — lower is more attractive.

Moat

30/100 (30%)

Vital Farms, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for VITL.

Score Composition

Quality
54.7×25%13.7
Growth
69.6×20%13.9
Risk
84.7×15%12.7
Valuation
54.5×15%8.2
Moat
30.0×30%9.0
Total
56.0Good

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How is the VITL UQS Score Calculated?

The UQS (Unified Quality Score) for Vital Farms, Inc. is calculated using a proprietary 5-pillar framework with 25 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Vital Farms, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Vital Farms, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.