VIPS
Consumer CyclicalVipshop Holdings Limited · Specialty Retail · $7B
What is Vipshop Holdings Limited?
Vipshop Holdings is a China-based online retailer specializing in discounted branded merchandise. Operating primarily through its vip.com platform, it serves millions of shoppers across apparel, beauty, and lifestyle categories.
Vipshop runs a flash-sale model, offering time-limited deals on branded goods across women's and men's apparel, cosmetics, footwear, home goods, and electronics. Revenue comes from product sales on vip.com and vipshop.com, supplemented by physical outlet retail through Shan Shan Outlets and ancillary internet finance services.
Vipshop was founded in 2012 and is headquartered in Guangzhou, China.
- Branded apparel and footwear flash sales
- Beauty and skincare products
- Home furnishings and consumer electronics
- Shan Shan physical outlet stores
Is VIPS a Good Stock to Buy?
UQS Score rates VIPS as Good overall.
The standout pillars are Risk and Valuation — VIPS carries a Strong risk profile relative to sector peers and trades at an Attractive valuation, suggesting the market may be pricing in more pessimism than the fundamentals warrant.
Growth and Moat are both rated Weak, reflecting limited competitive differentiation and subdued expansion prospects in a crowded Chinese e-commerce landscape.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does VIPS pay dividends?
Yes — Vipshop Holdings Limited pays a dividend.
Vipshop pays a regular dividend, which is relatively uncommon among Chinese e-commerce peers. This reflects the company's focus on returning capital to shareholders alongside its retail operations. Investors seeking income exposure in the consumer cyclical space may find this noteworthy.
When does VIPS report earnings?
Vipshop reports earnings on a quarterly cadence, consistent with standard practice for US-listed Chinese ADRs.
Revenue trends have reflected the broader pressures facing China's consumer sector, with growth remaining subdued. The company's cost discipline has helped sustain profitability even as top-line expansion slows.
For the most recent quarter's results, visit Vipshop's investor relations page directly.
VIPS Price History
-29.4% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Vipshop Holdings Limited?
Based on Vipshop Holdings Limited's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does Vipshop do?
Vipshop operates online discount retail platforms in China, primarily vip.com, offering time-limited sales on branded apparel, beauty products, footwear, home goods, and electronics. It also runs physical outlet stores through its Shan Shan Outlets segment.
Does VIPS pay dividends?
Yes, Vipshop pays a regular dividend. This is relatively uncommon for a Chinese e-commerce company and reflects management's commitment to returning value to shareholders. Check Vipshop's investor relations page for current dividend details.
When does VIPS report earnings?
Vipshop reports on a quarterly cadence, typical for US-listed ADRs. Exact dates are announced in advance on the company's investor relations page, which is the most reliable source for upcoming report schedules.
Is VIPS a good stock to buy?
UQS rates VIPS as Good overall, supported by an Attractive valuation and Strong risk profile. However, Weak Growth and Moat scores signal meaningful headwinds. Whether it fits your portfolio depends on your risk tolerance and investment goals.
Is VIPS overvalued?
The UQS Valuation pillar rates VIPS as Attractive, suggesting the stock is not considered overvalued relative to its fundamentals. This may reflect market caution around China-based consumer names rather than underlying business deterioration.
What is VIPS's market cap bracket?
Vipshop is classified as a mid-cap stock. This places it in a range that can offer more liquidity than small-caps while still carrying meaningful growth and geopolitical risk factors specific to Chinese-listed equities.
Is VIPS a long-term quality investment?
From a quality standpoint, VIPS scores as Good overall but shows Weak Moat and Growth ratings — two pillars that matter most for long-term compounding. The Strong Risk and Attractive Valuation scores provide some cushion. Pro members can view the complete pillar breakdown.
What sector does VIPS belong to?
Vipshop is classified in the Consumer Cyclical sector. As a discount online retailer, its performance is tied to Chinese consumer spending trends, which can be sensitive to economic conditions and regulatory shifts.
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Pro Analysis
VIPS — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | 51.1 | 43.0 | 27.0 | 30.0 | 83.8 | 100.0 | 0.0 |
| May 12, 2026 | 51.1 | 43.0 | 27.0 | 30.1 | 83.8 | 100.0 | +0.1 |
| Apr 26, 2026 | 51.0 | 43.0 | 27.0 | 29.7 | 83.8 | 100.0 | -0.1 |
| Apr 22, 2026 | 51.1 | 43.0 | 27.0 | 29.9 | 83.8 | 100.0 | +0.1 |
| Apr 11, 2026 | 51.0 | 43.0 | 27.0 | 29.9 | 83.8 | 100.0 | +0.1 |
| Apr 9, 2026 | 50.9 | 43.0 | 27.0 | 29.1 | 83.8 | 100.0 | 0.0 |
| Apr 5, 2026 | 50.9 | 43.0 | 27.0 | 29.3 | 83.8 | 100.0 | -0.1 |
| Apr 4, 2026 | 51.0 | 43.0 | 27.0 | 29.5 | 83.8 | 100.0 | +0.1 |
| Apr 2, 2026 | 50.9 | 43.0 | 27.0 | 29.0 | 83.8 | 100.0 | — |
VIPS — Pillar Breakdown
Quality
— 43.5/100 (25%)Vipshop Holdings Limited has average quality metrics, with room for improvement in margins or capital efficiency.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 28.6/100 (20%)Vipshop Holdings Limited faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 83.6/100 (15%)Vipshop Holdings Limited carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 100.0/100 (15%)Vipshop Holdings Limited appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 27/100 (25%)Vipshop Holdings Limited operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for VIPS.
Score Composition
Financial Data
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How is the VIPS UQS Score Calculated?
The UQS (Unified Quality Score) for Vipshop Holdings Limited is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Vipshop Holdings Limited's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Vipshop Holdings Limited is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.