UAA
Consumer CyclicalUnder Armour, Inc. · Apparel - Manufacturers · $2B
What is Under Armour, Inc.?
Under Armour is a Baltimore-based performance apparel and footwear brand competing in the global athletic wear market. It sells gear for training, running, and outdoor activities across wholesale and direct-to-consumer channels.
Under Armour develops and distributes performance apparel, footwear, and accessories for men, women, and youth. Revenue flows through wholesale partners — sporting goods chains, department stores, and specialty retailers — as well as its own brand and factory house stores and e-commerce sites. The company also operates digital fitness platforms, MapMyRun and MapMyRide, generating subscription and advertising revenue.
Under Armour was incorporated in 1996 and is headquartered in Baltimore, Maryland.
- Performance apparel (HEATGEAR, COLDGEAR, ARMOUR FLEECE lines)
- Athletic footwear (HOVR running and training shoes)
- Accessories including bags, gloves, and headwear
- Digital fitness subscriptions via MapMyRun and MapMyRide
Is UAA a Good Stock to Buy?
UQS Score rates UAA as Below Average overall.
Valuation is the standout pillar, rated Good — suggesting the market may already be pricing in the company's challenges. Risk comes in at Neutral, meaning the balance sheet and financial stability are not an immediate alarm.
Quality, Moat, and Growth all register as Weak, reflecting ongoing competitive pressure and limited differentiation in a crowded athletic wear market.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does UAA pay dividends?
No — Under Armour, Inc. does not currently pay a dividend.
Under Armour does not currently pay a dividend. For a brand still navigating competitive headwinds and a strategic reset, retaining capital for operations and potential reinvestment takes priority over shareholder distributions.
When does UAA report earnings?
Under Armour reports earnings on a quarterly cadence, typical for US-listed equities.
The company has faced revenue pressure and margin challenges in recent periods as it works through brand repositioning and wholesale channel adjustments. Progress has been uneven relative to larger athletic wear peers.
For the most recent quarter's results, visit Under Armour's investor relations page directly.
UAA Price History
-70.2% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Under Armour, Inc.?
Based on Under Armour, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does Under Armour do?
Under Armour develops and sells performance apparel, footwear, and accessories targeting athletes and active consumers. It distributes through wholesale retail partners, its own stores, and e-commerce, and also operates digital fitness platforms MapMyRun and MapMyRide.
Does UAA pay dividends?
No, Under Armour does not pay a dividend. The company retains earnings to fund operations and its ongoing brand strategy rather than returning cash to shareholders through distributions.
When does UAA report earnings?
Under Armour reports on a standard quarterly schedule. For exact upcoming dates, check the investor relations section of Under Armour's official website.
Is UAA a good stock to buy?
UQS Score rates UAA as Below Average. Valuation and Risk are the relative bright spots, but weak Quality, Moat, and Growth scores reflect real structural challenges. The complete pillar breakdown is available to Pro members.
Is UAA overvalued?
The UQS Valuation pillar for UAA is rated Good, suggesting the current price may reflect the company's difficulties rather than optimistic expectations. That said, a low valuation alone does not offset weak fundamentals in other pillars.
What is UAA's market cap bracket?
Under Armour is classified as a mid-cap stock, placing it below mega- and large-cap athletic wear leaders but above smaller niche apparel brands.
Who founded Under Armour?
Under Armour was founded by Kevin Plank, a former University of Maryland football player, who started the company to create moisture-wicking performance shirts. Founding details are widely available through public sources.
Is UAA a long-term quality investment?
As a long-term quality indicator, UAA's UQS profile raises caution — Weak scores across Quality, Moat, and Growth suggest the business lacks durable competitive advantages at this time. Investors focused on quality fundamentals may want to review the full Pro analysis.
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Pro Analysis
UAA — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 29.4 | 24.7 | 17.0 | 28.5 | 29.1 | 59.6 | -1.7 |
| May 7, 2026 | 31.1 | 16.7 | 17.0 | 27.5 | 50.0 | 64.7 | -0.1 |
| May 3, 2026 | 31.2 | 16.7 | 17.0 | 27.5 | 50.0 | 65.2 | 0.0 |
| Apr 26, 2026 | 31.2 | 16.7 | 17.0 | 27.5 | 50.0 | 65.5 | +0.1 |
| Apr 19, 2026 | 31.1 | 16.7 | 17.0 | 27.5 | 50.0 | 64.6 | -0.2 |
| Apr 12, 2026 | 31.3 | 16.7 | 17.0 | 27.5 | 50.0 | 65.8 | -0.2 |
| Apr 5, 2026 | 31.5 | 16.7 | 17.0 | 27.5 | 50.0 | 67.6 | 0.0 |
| Apr 2, 2026 | 31.5 | 16.7 | 17.0 | 27.5 | 50.0 | 67.1 | — |
UAA — Pillar Breakdown
Quality
— 24.7/100 (25%)Under Armour, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 28.5/100 (20%)Under Armour, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 29.1/100 (15%)Under Armour, Inc. presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 59.9/100 (15%)Under Armour, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.
Inverse of forward P/E — higher yield means cheaper stock.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 17/100 (25%)Under Armour, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for UAA.
Score Composition
Financial Data
More Stock Analysis
How is the UAA UQS Score Calculated?
The UQS (Unified Quality Score) for Under Armour, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Under Armour, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Under Armour, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.