UA
Consumer CyclicalUnder Armour, Inc. · Apparel - Manufacturers · $2B
What is Under Armour, Inc.?
Under Armour is a Baltimore-based athletic apparel and footwear brand selling performance gear for men, women, and youth across global markets.
The company designs and distributes performance apparel, footwear, and accessories through wholesale partners, its own retail stores, and e-commerce. It also operates digital fitness platforms — MapMyRun and MapMyRide — that generate subscription and advertising revenue. Products reach customers across North America, Europe, Asia-Pacific, and Latin America.
Under Armour was incorporated in 1996 and is headquartered in Baltimore, Maryland.
- Performance apparel (HEATGEAR, COLDGEAR, ARMOUR FLEECE lines)
- Athletic footwear (running, training, basketball, outdoor)
- Accessories including bags, gloves, and headwear
- Digital fitness subscriptions via MapMyRun and MapMyRide
Is UA a Good Stock to Buy?
UQS Score rates UA as Below Average overall.
Valuation is the standout pillar, rating Good — meaning the stock may not be pricing in a premium relative to its fundamentals. Risk comes in at Neutral, suggesting the balance sheet and earnings stability are not an immediate red flag.
Quality, Moat, and Growth all rate Weak, pointing to persistent challenges in profitability, competitive differentiation, and revenue expansion.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does UA pay dividends?
No — Under Armour, Inc. does not currently pay a dividend.
Under Armour does not currently pay a dividend. The company retains capital to fund brand investment and operational restructuring rather than returning cash to shareholders through distributions.
When does UA report earnings?
Under Armour reports earnings on a quarterly cadence, typical for US-listed equities.
The company has faced headwinds in recent periods, with growth and profitability metrics lagging sector peers. Management has been navigating a brand reset and cost restructuring aimed at stabilizing the business.
For the most recent quarter's results, visit Under Armour's investor relations page directly.
UA Price History
-65.8% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Under Armour, Inc.?
Based on Under Armour, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does Under Armour do?
Under Armour develops and sells performance apparel, footwear, and accessories for athletes and active consumers. It distributes through wholesale retailers, its own brand stores, and e-commerce, and also runs digital fitness platforms MapMyRun and MapMyRide.
Does UA pay dividends?
No, Under Armour does not pay a dividend. The company currently reinvests available capital into brand development and operational improvements rather than shareholder distributions.
When does UA report earnings?
Under Armour follows a standard quarterly earnings schedule. For confirmed dates, check the investor relations section of the Under Armour corporate website.
Is UA a good stock to buy?
UQS Score rates UA as Below Average. Valuation and Risk are relative bright spots, but weak Quality, Moat, and Growth scores indicate meaningful fundamental challenges. The complete pillar breakdown is available to Pro members.
Is UA overvalued?
UA's Valuation pillar rates Good, suggesting the market may not be assigning a significant premium to the stock at current levels. Whether that represents opportunity depends on how the other weak pillars evolve.
What is UA's market cap bracket?
Under Armour is classified as a mid-cap stock, placing it below the mega- and large-cap athletic brands it competes with for consumer wallet share.
Who founded Under Armour?
Under Armour was founded by Kevin Plank, a former University of Maryland football player, who started the company to create moisture-wicking athletic shirts. Founding context is widely available through public records and the company's own history pages.
Is UA a long-term quality investment?
As a long-term quality indicator, UA's Below Average UQS Score — driven by Weak ratings in Quality, Moat, and Growth — suggests the business has not yet demonstrated the durable fundamentals typically associated with long-term compounders. Pro members can view the full analysis.
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Pro Analysis
UA — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 8, 2026 | 29.3 | 3.7 | 16.0 | 27.5 | 60.0 | 65.8 | -1.7 |
| May 7, 2026 | 31.0 | 16.7 | 16.0 | 27.5 | 50.0 | 65.7 | -0.1 |
| May 3, 2026 | 31.1 | 16.7 | 16.0 | 27.5 | 50.0 | 66.3 | -0.1 |
| Apr 26, 2026 | 31.2 | 16.7 | 16.0 | 27.5 | 50.0 | 66.6 | +0.2 |
| Apr 19, 2026 | 31.0 | 16.7 | 16.0 | 27.5 | 50.0 | 65.5 | -0.2 |
| Apr 14, 2026 | 31.2 | 16.7 | 16.0 | 27.5 | 50.0 | 66.7 | +0.1 |
| Apr 12, 2026 | 31.1 | 16.7 | 16.0 | 27.5 | 50.0 | 66.5 | -0.3 |
| Apr 5, 2026 | 31.4 | 16.7 | 16.0 | 27.5 | 50.0 | 68.5 | 0.0 |
| Apr 2, 2026 | 31.4 | 16.7 | 16.0 | 27.5 | 50.0 | 68.0 | — |
UA — Pillar Breakdown
Quality
— 24.7/100 (25%)Under Armour, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 28.5/100 (20%)Under Armour, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 29.1/100 (15%)Under Armour, Inc. presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 60.0/100 (15%)Under Armour, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.
Inverse of forward P/E — higher yield means cheaper stock.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 16/100 (25%)Under Armour, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for UA.
Score Composition
Financial Data
More Stock Analysis
How is the UA UQS Score Calculated?
The UQS (Unified Quality Score) for Under Armour, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Under Armour, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Under Armour, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.