TDAY

Communication Services

USA TODAY Co., Inc. · Publishing · $1B

UQS Score — Balanced Preset
31.2
Below Average

USA TODAY Co., Inc. scores 31.2/100 using the Balanced preset.

UQS vs Communication Services Sector
TDAY
31.2
Sector avg
35.8
Quality
Weak
Moat
Weak
Growth
Neutral
Risk
Weak
Valuation
Good

What is USA TODAY Co., Inc.?

USA TODAY Co., Inc. is a media and digital marketing company operating across print, digital news, and marketing solutions in the United States. Formerly known as Gannett Co., Inc., it rebranded in October 2025 and is headquartered in New York, New York.

USA TODAY Co. generates revenue through three segments: Domestic Gannett Media, Newsquest, and Digital Marketing Solutions. Its print business includes home-delivery subscriptions and niche publications, while its digital side covers subscription-based local news brands, e-newspapers, sports, games, and magazines. The company also sells digital advertising and marketing services under the LocaliQ brand, offering a cloud-based platform with marketing automation, AI-driven ad optimization, and customizable reporting tools for local businesses.

The company was incorporated in 2013 and is headquartered in New York, New York.

  • Print newspaper subscriptions and niche publications
  • Digital-only news subscriptions via USA TODAY NETWORK
  • LocaliQ digital marketing and advertising solutions
  • Cloud-based marketing automation and AI ad optimization platform
  • Commercial printing services including flyers and business cards

Is TDAY a Good Stock to Buy?

UQS Score rates TDAY as Poor overall, placing it in the lowest tier of the scoring scale.

Among the five pillars, Valuation stands out as the relative bright spot, rated Good — suggesting the stock may not be pricing in an optimistic scenario. Growth registers as Neutral, meaning the company is not in outright decline but has not demonstrated a clear upward trajectory either.

Quality, Moat, and Risk are all rated Weak, reflecting meaningful concerns around business durability, competitive positioning, and financial stability — a combination that warrants careful scrutiny.

See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does TDAY pay dividends?

No — USA TODAY Co., Inc. does not currently pay a dividend.

TDAY does not currently pay a dividend. For a company navigating a structural shift from legacy print toward digital revenue streams, retaining capital rather than distributing it is a common approach. Investors seeking income from this sector should look elsewhere, as there is no indication of a near-term dividend initiation based on the current UQS profile.

When does TDAY report earnings?

USA TODAY Co. reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.

The company's Growth pillar is rated Neutral, suggesting results have been neither strongly positive nor sharply declining in recent periods. The transition from print to digital revenue remains a central theme in its financial narrative.

For the most recent quarter's results and guidance, visit USA TODAY Co.'s investor relations page directly.

TDAY Price History

+43.1% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in USA TODAY Co., Inc.?

$
Today it would be worth
$15,785
That's a +57.9% total return, or +9.6% annualized.

Based on USA TODAY Co., Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

TDAY Long-term Outlook

The fundamental outlook for TDAY is shaped by a Neutral Growth pillar alongside Weak Quality and Risk ratings. The digital marketing and local news segments offer a potential path forward, but the Weak Risk profile signals that execution uncertainty remains elevated. A Good Valuation label may reflect the market's tempered expectations rather than a genuine margin of safety.

Growth drivers

  • Expansion of LocaliQ digital marketing solutions for local businesses
  • Growth in digital-only subscriptions across local news brands
  • AI-driven advertising optimization capabilities on the cloud platform

Key risks

  • Continued structural decline in print advertising and circulation revenue
  • Weak competitive moat in a crowded digital media landscape
  • Elevated financial risk given the Weak Risk pillar rating

TDAY vs Peers

TDAY operates in the broader Communication Services and media space, where it competes with companies that have distinct business models and revenue mixes.

SCHLTDAY scores lower
Scholastic Corporation

Scholastic focuses on children's publishing and educational content, giving it a more defensible niche audience compared to TDAY's general news and local media model.

WLYBTDAY scores lower
John Wiley & Sons, Inc.

Wiley concentrates on academic publishing and professional learning, serving institutional customers rather than the local advertising and general consumer markets TDAY targets.

WLYTDAY scores lower
John Wiley & Sons, Inc.

The WLY share class represents the same Wiley business — a research and education publisher whose recurring institutional revenue base contrasts with TDAY's advertising-dependent model.

Frequently Asked Questions

What does USA TODAY Co. do?

USA TODAY Co. operates as a media and digital marketing company. It publishes print newspapers and digital news brands across local markets, runs digital-only subscription products, and offers marketing automation and advertising services to local businesses under the LocaliQ brand.

Does TDAY pay dividends?

No, TDAY does not currently pay a dividend. The company is focused on navigating the transition from print to digital revenue, and no dividend is reflected in its current financial profile. Income-focused investors should factor this into their assessment.

When does TDAY report earnings?

USA TODAY Co. reports earnings on a quarterly cadence, as is standard for US-listed companies. For exact dates and the most recent results, check the company's official investor relations page, as our data source does not cover specific upcoming earnings dates.

Is TDAY a good stock to buy?

The UQS Score rates TDAY as Poor, its lowest tier. Weak ratings across Quality, Moat, and Risk pillars indicate meaningful structural and financial challenges. The Good Valuation label is a relative positive, but it does not offset the broader concerns captured in the composite score.

Is TDAY overvalued?

TDAY's Valuation pillar is rated Good, suggesting the stock is not obviously expensive relative to its fundamentals. However, a favorable valuation label in isolation does not make a stock attractive — the Weak Quality and Risk ratings remain important context for any valuation assessment.

How does TDAY compare to its competitors?

Compared to peers like Scholastic and John Wiley & Sons, TDAY operates in a more advertising-dependent and structurally challenged segment of media. Those peers have stronger ties to educational and institutional publishing, which tends to carry more recurring and defensible revenue characteristics.

What is TDAY's market cap bracket?

TDAY is classified as a small-cap stock. This places it in a segment of the market that can carry higher volatility and liquidity risk compared to large- or mega-cap peers in the Communication Services sector.

Who founded USA TODAY Co.?

The company was incorporated in 2013 under the Gannett Co., Inc. name and rebranded to USA TODAY Co., Inc. in October 2025. The broader Gannett media legacy traces back much further — founding details are widely available through public historical records.

Is TDAY a long-term quality investment?

As a long-term quality indicator, the UQS Score rates TDAY as Poor. Weak Moat and Quality pillar ratings suggest the business lacks durable competitive advantages and consistent financial strength — two factors that typically underpin long-term investment quality. Pro members can view the full pillar detail.

What is the main competitive advantage of USA TODAY Co.?

TDAY's Moat pillar is rated Weak, indicating limited durable competitive advantages at this time. Its LocaliQ digital marketing platform and the USA TODAY brand recognition represent potential differentiators, but these have not yet translated into a strong moat rating under the UQS framework.

What sector does TDAY belong to?

TDAY operates in the Communication Services sector. Within that sector, it sits at the intersection of legacy print media and digital marketing services — a segment undergoing significant structural change as advertising budgets shift toward digital-first platforms.

Is TDAY a growth stock or value stock?

Based on its UQS pillar profile, TDAY shows a Neutral Growth rating and a Good Valuation rating. This positions it closer to a value-oriented framing than a growth story, though the Weak Quality and Risk ratings complicate a straightforward value characterization.

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Pro Analysis

TDAY — Score History

2025303540Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 14 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 20, 202631.234.314.041.43.169.10.0
May 16, 202631.234.414.041.53.168.7+3.9
May 10, 202627.32.814.041.536.961.6-0.1
May 8, 202627.42.814.041.536.962.3-0.4
May 7, 202627.822.914.041.92.465.7+0.1
May 4, 202627.722.914.041.92.465.2+0.2
May 3, 202627.522.914.041.82.463.50.0
Apr 26, 202627.522.914.041.82.463.8+0.2
Apr 19, 202627.322.914.041.82.462.7-0.3
Apr 18, 202627.622.914.041.82.464.2-0.2

TDAY — Pillar Breakdown

Quality

34.2/100 (25%)

USA TODAY Co., Inc. currently shows below-average quality metrics, suggesting challenges with profitability.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityModerate

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityWeak

Bottom-line profit as a share of revenue.

Gross Profit / AssetsModerate

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationModerate

Free cash flow relative to market value.

Growth

41.4/100 (20%)

USA TODAY Co., Inc. shows steady but unspectacular growth, typical for mature companies.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthStrong

Year-over-year earnings per share growth.

Forward Revenue OutlookWeak

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

3.1/100 (15%)

USA TODAY Co., Inc. presents elevated risk with concerns around leverage or financial stability.

Financial LeverageWeak

Debt levels relative to earnings capacity.

Debt/EquityWeak

Total debt relative to shareholder equity.

Current RatioWeak

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

69.4/100 (15%)

USA TODAY Co., Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.

Earnings YieldWeak

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowStrong

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorModerate

Enterprise value multiple relative to sector median.

Moat

14/100 (25%)

USA TODAY Co., Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for TDAY.

Score Composition

Quality
34.2×25%8.6
Growth
41.4×20%8.3
Risk
3.1×15%0.5
Valuation
69.4×15%10.4
Moat
14.0×25%3.5
Total
31.2Below Average

Financial Data

More Stock Analysis

How is the TDAY UQS Score Calculated?

The UQS (Unified Quality Score) for USA TODAY Co., Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses USA TODAY Co., Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether USA TODAY Co., Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.