TBLA
Communication ServicesTaboola.com Ltd. · Internet Content & Information · $1B
What is Taboola.com Ltd.?
Taboola.com Ltd. operates an AI-driven content discovery and native advertising platform that connects publishers with audiences across the open web. Headquartered in New York City, the company serves partners spanning websites, mobile apps, and connected devices worldwide.
Taboola's core platform uses a proprietary algorithmic engine to recommend editorial content and advertisements to users as they browse publisher sites and apps outside of walled-garden ecosystems. Publishers integrate Taboola's technology to monetize their audiences, while advertisers use it to reach consumers at the moment of content discovery. Revenue is generated primarily through performance-based advertising arrangements, making Taboola a key infrastructure layer of the open web advertising market.
Taboola was incorporated in 2006 and is headquartered in New York City, United States.
- AI-powered content recommendation engine for publishers
- Native advertising marketplace connecting brands and audiences
- Audience targeting and personalization tools for open-web campaigns
- Publisher monetization platform across web and mobile
- Editorial content discovery widgets embedded across partner properties
Is TBLA a Good Stock to Buy?
UQS Score rates TBLA as Good overall, reflecting a mixed but constructive fundamental profile.
Taboola's Growth and Risk pillars both register as Good, suggesting the business is expanding at a meaningful pace while maintaining a manageable risk profile relative to its small-cap peers. The Valuation pillar is rated Attractive, indicating the market may not be fully pricing in the company's growth trajectory.
The Quality and Moat pillars are both rated Weak, pointing to below-average business durability and competitive positioning — areas investors should weigh carefully against the growth story.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does TBLA pay dividends?
No — Taboola.com Ltd. does not currently pay a dividend.
Taboola does not currently pay a dividend. As a growth-oriented technology platform, the company prioritizes reinvesting capital into product development, publisher partnerships, and international expansion rather than returning cash to shareholders through distributions. Investors seeking income may want to look elsewhere, while those focused on growth may find this reinvestment posture consistent with the company's trajectory.
When does TBLA report earnings?
Taboola.com Ltd. reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Taboola's recent reporting periods have reflected the dynamics of a platform scaling its publisher network and advertiser base on the open web. Growth trends and profitability progression are key focal points each quarter, given the company's stage of development.
For the most recent quarter's results and upcoming reporting dates, visit Taboola's official investor relations page.
TBLA Price History
-63.2% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
TBLA Long-term Outlook
Taboola's Good Growth pillar suggests the platform is on a constructive expansion path, driven by deepening publisher integrations and the broader shift of advertising budgets toward native and contextual formats. The Good Risk pillar indicates the company is not carrying outsized financial or operational risk relative to its size. However, the Weak Moat pillar is a meaningful caveat — sustaining growth may require continued investment to defend publisher relationships against competing platforms.
Growth drivers
- Expansion of publisher and device partnerships across international markets
- Growing advertiser demand for open-web, non-social native ad formats
- AI and algorithmic improvements driving higher recommendation relevance and monetization
Key risks
- Weak competitive moat leaves publisher relationships vulnerable to rival platforms
- Attractive valuation could compress if growth momentum slows
- Dependence on a concentrated set of large publisher partners for revenue
TBLA vs Peers
Taboola operates in a competitive digital media and advertising technology landscape alongside several other open-web and content-platform players.
Hello Group focuses on social entertainment and live-streaming monetization in China, contrasting with Taboola's open-web content discovery model.
Genius Sports specializes in sports data and betting-linked advertising technology, serving a more vertically focused audience than Taboola's broad publisher network.
Opera operates a browser and content platform with built-in advertising capabilities, giving it a direct consumer relationship that differs from Taboola's publisher-partnership approach.
Frequently Asked Questions
What does Taboola.com Ltd. do?
Taboola operates an AI-based platform that recommends content and advertisements to users across publisher websites, mobile apps, and connected devices on the open web. Publishers integrate Taboola's technology to monetize their audiences, while advertisers use it to reach consumers in a native, non-intrusive format outside of major social media platforms.
Does TBLA pay dividends?
No, Taboola does not currently pay a dividend. The company reinvests available capital into platform development and expanding its publisher and advertiser network rather than distributing cash to shareholders.
When does TBLA report earnings?
Taboola reports on a quarterly cadence, as is standard for US-listed companies. For exact upcoming reporting dates, check the investor relations section of Taboola's official website.
Is TBLA a good stock to buy?
UQS Score rates TBLA as Good overall. The Growth and Risk pillars are constructive, and the Valuation pillar is Attractive. However, Weak Quality and Moat ratings highlight real concerns about business durability. The full pillar breakdown is available to UQS Pro members.
Is TBLA overvalued?
Based on the UQS Valuation pillar, TBLA is currently rated Attractive, suggesting the stock may be trading at a reasonable or favorable price relative to its fundamentals. This does not guarantee future returns, but it indicates the market has not aggressively priced in a premium.
How does TBLA compare to its competitors?
Taboola competes in the broader digital advertising and content technology space alongside companies like Hello Group, Genius Sports, and Opera Limited. Each takes a different approach to audience monetization — Taboola's differentiation lies in its open-web publisher network and AI-driven recommendation engine.
What is TBLA's market cap bracket?
Taboola is classified as a small-cap company. This places it in a segment of the market that can offer growth potential but also carries higher volatility and liquidity risk compared to large- or mega-cap peers.
Who founded Taboola.com Ltd.?
Taboola was founded by Adam Singolda, who serves as the company's CEO. Founding context and leadership history are widely available through Taboola's official communications and public filings.
Is TBLA a long-term quality investment?
From a long-term quality standpoint, TBLA's UQS profile presents a mixed picture. Good Growth and Risk ratings are encouraging, but Weak Quality and Moat scores suggest the business has not yet established the durable competitive advantages typically associated with high-quality long-term holdings. Pro members can view the complete analysis.
What is the main competitive advantage of Taboola?
Taboola's primary advantage is its scale — a large network of publisher partnerships and a proprietary AI recommendation engine trained on significant volumes of content engagement data. However, the UQS Moat pillar rates this advantage as Weak, indicating the competitive position may be difficult to sustain without continued investment.
What sector does TBLA belong to?
Taboola is classified under the Communication Services sector. Within that sector, it operates specifically in digital advertising technology and content discovery, serving the open web ecosystem rather than social media or traditional broadcast media.
Is TBLA a growth stock or value stock?
Based on UQS pillar labels, TBLA leans toward a growth profile — the Growth pillar is rated Good and the Valuation pillar is Attractive, suggesting growth potential that the market has not fully priced in. It does not fit the profile of a classic deep-value or income stock.
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Pro Analysis
TBLA — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 19, 2026 | 54.1 | 38.8 | 38.0 | 64.5 | 68.0 | 79.0 | -0.2 |
| May 12, 2026 | 54.3 | 38.8 | 38.0 | 64.2 | 68.0 | 80.7 | +0.1 |
| May 9, 2026 | 54.2 | 38.8 | 38.0 | 64.2 | 68.0 | 79.8 | +2.2 |
| May 7, 2026 | 52.0 | 32.9 | 38.0 | 63.2 | 60.8 | 83.8 | -0.8 |
| Apr 26, 2026 | 52.8 | 32.9 | 38.0 | 63.2 | 60.8 | 88.6 | +0.1 |
| Apr 19, 2026 | 52.7 | 32.9 | 38.0 | 63.2 | 60.8 | 88.1 | -0.5 |
| Apr 18, 2026 | 53.2 | 32.9 | 38.0 | 63.2 | 60.8 | 91.5 | -0.7 |
| Apr 14, 2026 | 53.9 | 32.9 | 38.0 | 63.2 | 60.8 | 96.2 | -0.1 |
| Apr 12, 2026 | 54.0 | 32.9 | 38.0 | 63.2 | 60.8 | 96.5 | -0.2 |
| Apr 10, 2026 | 54.2 | 32.9 | 38.0 | 63.2 | 60.8 | 97.9 | +0.2 |
TBLA — Pillar Breakdown
Quality
— 38.8/100 (25%)Taboola.com Ltd. has average quality metrics, with room for improvement in margins or capital efficiency.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 64.5/100 (20%)Taboola.com Ltd. demonstrates healthy growth trends across revenue and earnings.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 68.0/100 (15%)Taboola.com Ltd. maintains a reasonable risk profile with manageable debt levels.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 80.5/100 (15%)Taboola.com Ltd. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 38/100 (25%)Taboola.com Ltd. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for TBLA.
Score Composition
Financial Data
More Stock Analysis
How is the TBLA UQS Score Calculated?
The UQS (Unified Quality Score) for Taboola.com Ltd. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Taboola.com Ltd.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Taboola.com Ltd. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.