SBGI
Communication ServicesSinclair, Inc. · Entertainment · $970M
What is Sinclair, Inc.?
Sinclair, Inc. is a broadcast television company that reaches consumers across multiple platforms with news, entertainment, and sports content. It also connects advertisers with mass audiences through its owned and operated stations.
Sinclair operates a large portfolio of local broadcast television stations across the United States. The company generates revenue primarily through advertising sales and retransmission fees paid by cable and satellite providers to carry its stations. It also pursues digital and streaming distribution to extend its reach beyond traditional over-the-air broadcasting, serving both local news viewers and sports fans.
Sinclair was founded in 1995 and is headquartered in Hunt Valley, Maryland.
- Local broadcast television stations
- Local and national news programming
- Sports content distribution
- Digital and streaming media platforms
- Advertising and marketing solutions for businesses
Is SBGI a Good Stock to Buy?
UQS Score rates SBGI as Poor overall, reflecting broad weakness across most of the five pillars.
The one area where Sinclair stands out relative to its overall profile is Valuation, which is rated Attractive — suggesting the market may already be pricing in many of the company's challenges.
Quality, Moat, Growth, and Risk are all rated Weak, pointing to structural headwinds in the traditional broadcast model, limited competitive differentiation, and meaningful financial risk.
Pro members can view the complete pillar breakdown and full financial metrics behind the SBGI rating. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does SBGI pay dividends?
Yes — Sinclair, Inc. pays a dividend.
Sinclair does pay a regular dividend, which may appeal to income-focused investors. However, given the Weak ratings across Quality and Risk pillars, investors should weigh the sustainability of that payout carefully. The dividend reflects a legacy capital return policy common in traditional media, but the underlying business pressures warrant close attention.
When does SBGI report earnings?
Sinclair reports earnings on a quarterly cadence, consistent with standard practice for US-listed companies.
The broadcast television sector continues to face pressure from cord-cutting and shifting advertiser budgets toward digital channels. Sinclair's recent results reflect these industry-wide trends, with growth remaining elusive across the business.
For the most recent quarter's results and guidance, visit Sinclair's investor relations page directly.
SBGI Price History
-35.1% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Sinclair, Inc.?
Based on Sinclair, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
SBGI Long-term Outlook
The fundamental outlook for Sinclair is challenging. With Growth and Quality both rated Weak, the company faces an uphill path in a sector undergoing structural disruption. The Attractive Valuation label suggests limited downside may already be reflected in the share price, but a re-rating would likely require evidence of stabilized revenue or a credible pivot toward digital growth. Risk remains elevated, making the near-term trajectory uncertain.
Growth drivers
- Potential retransmission fee renegotiations with pay-TV providers
- Expansion of digital and streaming distribution channels
- Political advertising cycles that periodically boost broadcast revenue
Key risks
- Accelerating cord-cutting reducing traditional broadcast audiences
- High financial leverage amplifying downside in a weak operating environment
- Advertiser migration toward digital platforms pressuring core revenue
SBGI vs Peers
Sinclair operates in the broader media and entertainment landscape, where it competes for audience attention and advertiser dollars alongside a range of content and distribution players.
AMC focuses on theatrical exhibition rather than broadcast, competing for leisure time and entertainment spending rather than advertising revenue.
iQIYI is a China-based streaming platform pursuing subscription and digital advertising models, representing a different geographic and distribution approach to video content.
Cineplex is a Canadian cinema and entertainment company competing for consumer screen time through in-person theatrical experiences rather than broadcast or streaming.
Frequently Asked Questions
What does Sinclair do?
Sinclair, Inc. owns and operates local broadcast television stations across the United States. The company delivers news, entertainment, and sports content to consumers and provides advertisers with access to large local audiences. It also distributes content through digital and streaming platforms.
Does SBGI pay dividends?
Yes, Sinclair pays a regular dividend. Income investors may find this appealing, but the Weak Risk and Quality pillar ratings suggest it is worth examining the long-term sustainability of the payout given the pressures facing traditional broadcast television.
When does SBGI report earnings?
Sinclair reports earnings quarterly, in line with standard US-listed company practice. For exact dates and the most recent results, check Sinclair's official investor relations page, as our data source does not provide specific upcoming earnings dates.
Is SBGI a good stock to buy?
UQS Score rates SBGI as Poor overall. Four of five pillars — Quality, Moat, Growth, and Risk — are rated Weak. The Valuation pillar is Attractive, which may indicate limited downside is priced in, but the broader picture reflects significant fundamental challenges. See the full breakdown with a Pro account.
Is SBGI overvalued?
Based on the UQS framework, SBGI's Valuation pillar is rated Attractive, suggesting the stock is not considered overvalued relative to its fundamentals. However, an attractive price alone does not offset the Weak ratings across the other four pillars.
How does SBGI compare to its competitors?
Sinclair competes in the broader media and entertainment space alongside companies like AMC Entertainment, iQIYI, and Cineplex. Each operates a different business model — theatrical, streaming, or cinema — making direct comparisons nuanced. The full UQS comparison is available on each competitor's page.
What is SBGI's market cap bracket?
Sinclair is classified as a small-cap company. This places it in a segment of the market that can carry higher volatility and liquidity risk compared to large- or mega-cap peers in the Communication Services sector.
Who founded Sinclair?
Sinclair was founded in 1995. Detailed founding history, including the individuals involved, is widely available through public sources and the company's own corporate history disclosures.
Is SBGI a long-term quality investment?
As a long-term quality indicator, SBGI's UQS profile raises caution. With Weak ratings across Quality, Moat, Growth, and Risk, the company does not currently demonstrate the characteristics typically associated with durable long-term compounders. The Attractive Valuation may offer a margin of safety, but structural risks remain.
What is the main competitive advantage of Sinclair?
Sinclair's scale as one of the largest local broadcast station operators in the US provides some reach advantage with advertisers and retransmission fee negotiations. However, the UQS Moat pillar is rated Weak, reflecting that this scale has not translated into a durable competitive advantage in the current media environment.
What sector does SBGI belong to?
Sinclair belongs to the Communication Services sector. This sector includes a wide range of media, telecom, and entertainment businesses. Sinclair's focus on local broadcast television places it in the traditional media segment, which faces ongoing disruption from digital alternatives.
Is SBGI a growth stock or value stock?
Based on the UQS framework, SBGI does not fit neatly into either category. The Growth pillar is rated Weak, ruling out a growth classification. The Valuation pillar is Attractive, which has some value-stock characteristics — but the Poor overall score reflects risks that complicate a straightforward value thesis.
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Pro Analysis
SBGI — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 28.0 | 34.1 | 16.0 | 5.0 | 18.1 | 78.4 | -0.3 |
| May 21, 2026 | 28.3 | 34.1 | 16.0 | 5.0 | 18.1 | 80.7 | +1.8 |
| May 4, 2026 | 26.5 | 25.0 | 16.0 | 5.1 | 18.1 | 83.4 | +0.1 |
| Apr 26, 2026 | 26.4 | 25.0 | 16.0 | 4.9 | 18.1 | 83.4 | +0.3 |
| Apr 19, 2026 | 26.1 | 25.0 | 16.0 | 4.9 | 18.1 | 81.3 | -0.3 |
| Apr 18, 2026 | 26.4 | 25.0 | 16.0 | 4.9 | 18.1 | 83.4 | -2.5 |
| Apr 10, 2026 | 28.9 | 25.0 | 16.0 | 4.9 | 18.1 | 100.0 | -0.1 |
| Apr 2, 2026 | 29.0 | 25.0 | 16.0 | 5.3 | 18.1 | 100.0 | — |
SBGI — Pillar Breakdown
Quality
— 34.1/100 (25%)Sinclair, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 5.0/100 (20%)Sinclair, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Risk
— 18.1/100 (15%)Sinclair, Inc. presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 80.8/100 (15%)Sinclair, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
Enterprise value multiple relative to sector median.
Moat
— 16/100 (25%)Sinclair, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for SBGI.
Score Composition
Financial Data
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How is the SBGI UQS Score Calculated?
The UQS (Unified Quality Score) for Sinclair, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Sinclair, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Sinclair, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.