RUSHA

Consumer Cyclical

Rush Enterprises, Inc. · Auto - Dealerships · $5B

UQS Score — Balanced Preset
44.9
Below Average

Rush Enterprises, Inc. scores 44.9/100 using the Balanced preset.

UQS vs Consumer Cyclical Sector
RUSHA
44.9
Sector avg
37.7
Quality
Weak
Moat
Weak
Growth
Weak
Risk
Neutral
Valuation
Attractive

What is Rush Enterprises, Inc.?

Rush Enterprises operates one of the largest commercial vehicle dealership networks in the United States under the Rush Truck Centers brand. The company serves a wide range of customers — from owner-operators to national fleet managers — across multiple states.

Rush Enterprises sells new and used commercial vehicles from manufacturers including Peterbilt, International, Hino, Ford, and Isuzu through its Rush Truck Centers network. Beyond vehicle sales, the company generates revenue from aftermarket parts, service and repair, financing, leasing, rental, and commercial insurance. It also offers body upfitting, natural gas fuel system installation, and vehicle telematics products.

Incorporated in 2003 and headquartered in New Braunfels, Texas, Rush Enterprises has grown into a mid-cap integrated commercial vehicle retailer.

  • New and used commercial vehicle sales (Peterbilt, International, Hino, Ford, Isuzu)
  • Aftermarket parts, service, and repair
  • Financing, leasing, and rental programs
  • Commercial vehicle insurance and telematics products

Is RUSHA a Good Stock to Buy?

UQS Score rates RUSHA as Below Average overall, reflecting a mixed profile across its five quality pillars.

Valuation stands out as the clearest positive signal — RUSHA appears Attractive relative to peers, which may interest value-oriented investors. Risk and Quality both register as Neutral, suggesting the business is not in acute distress but lacks standout financial characteristics.

Both the Moat and Growth pillars score Weak, indicating limited competitive differentiation and subdued expansion prospects in the current environment.

See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does RUSHA pay dividends?

Yes — Rush Enterprises, Inc. pays a dividend.

Rush Enterprises pays a regular dividend, which is relatively uncommon among mid-cap consumer cyclical companies. This reflects a degree of financial discipline and a commitment to returning capital to shareholders. Income-focused investors may find the dividend cadence appealing, though the cyclical nature of commercial vehicle demand is worth considering alongside any yield.

When does RUSHA report earnings?

Rush Enterprises reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.

The company's results tend to reflect broader commercial trucking demand cycles, fleet replacement activity, and aftermarket service volumes. Growth and Quality pillar signals suggest performance has been measured rather than exceptional in recent periods.

For the most recent quarter's results, visit Rush Enterprises' investor relations page directly.

RUSHA Price History

+148.2% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Rush Enterprises, Inc.?

$
Today it would be worth
$24,436
That's a +144% total return, or +19.6% annualized.

Based on Rush Enterprises, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

RUSHA Long-term Outlook

The fundamental outlook for RUSHA is tempered by Weak Growth and Moat scores, suggesting the business faces headwinds in expanding its competitive position or accelerating revenue meaningfully. However, an Attractive Valuation label indicates the market may already be pricing in these constraints, leaving room for re-rating if conditions improve. Neutral Risk suggests no immediate structural concerns.

Growth drivers

  • Fleet replacement cycles driving commercial vehicle demand
  • Aftermarket parts and service as a recurring, higher-margin revenue stream
  • Expansion of natural gas and alternative fuel system offerings

Key risks

  • Cyclical exposure to freight and trucking industry downturns
  • Weak moat leaves pricing power vulnerable to dealer competition
  • Macroeconomic sensitivity affecting fleet capital expenditure decisions

RUSHA vs Peers

Rush Enterprises operates in the broader vehicle retail and dealership space, where it competes indirectly with large automotive retailers.

KMXRUSHA scores higher
CarMax, Inc.

CarMax focuses on the consumer used-car market rather than commercial vehicles, giving it a very different customer base and demand profile.

LADRUSHA scores higher
Lithia Motors, Inc.

Lithia operates a broad network of franchised auto dealerships and has pursued aggressive acquisition-led growth across both consumer and commercial segments.

ANRUSHA scores higher
AutoNation, Inc.

AutoNation is one of the largest consumer automotive retailers in the US, with a diversified brand portfolio that differs from Rush's commercial-vehicle specialization.

Frequently Asked Questions

What does Rush Enterprises do?

Rush Enterprises operates the Rush Truck Centers network — one of the largest commercial vehicle dealership chains in the US. It sells new and used trucks from brands like Peterbilt and International, and also provides parts, service, financing, leasing, insurance, and fleet-related technology products.

Does RUSHA pay dividends?

Yes, Rush Enterprises pays a regular dividend. This is notable for a mid-cap consumer cyclical company and signals a degree of financial consistency. Investors should review the current yield and payout details on the company's investor relations page, as figures change over time.

When does RUSHA report earnings?

Rush Enterprises follows a standard quarterly earnings cadence for US-listed companies. The company does not pre-announce specific dates far in advance. Check the investor relations section of the Rush Enterprises website for the most current earnings calendar.

Is RUSHA a good stock to buy?

UQS Score rates RUSHA as Below Average overall. The Valuation pillar is Attractive, which may appeal to value-focused investors, but Weak Moat and Growth scores temper the overall picture. Whether it fits your portfolio depends on your risk tolerance and investment objectives — the full pillar breakdown is available to Pro members.

Is RUSHA overvalued?

Based on the UQS Valuation pillar, RUSHA currently registers as Attractive — meaning the stock does not appear overpriced relative to its fundamentals and sector peers. This is one of the stronger signals in its overall profile, though it should be weighed against the Weak Growth and Moat scores.

How does RUSHA compare to its competitors?

Rush Enterprises is more narrowly focused than peers like CarMax, Lithia Motors, and AutoNation, which operate primarily in consumer automotive retail. RUSHA's commercial vehicle specialization — including fleet services, parts, and alternative fuel systems — sets it apart, though its Weak Moat score suggests limited pricing power versus broader dealership networks.

What is RUSHA's market cap bracket?

Rush Enterprises is classified as a mid-cap company. This places it in a segment that typically offers more liquidity than small-caps while remaining more nimble than large-cap peers. Mid-cap stocks can carry both growth potential and cyclical risk, which is reflected in RUSHA's mixed pillar profile.

Who founded Rush Enterprises?

Rush Enterprises traces its roots to W. Marvin Rush, who built the business into a major commercial vehicle dealership network over several decades. The company as currently structured was incorporated in 2003. Full founding history is publicly available through the company's official communications.

Is RUSHA a long-term quality investment?

As a long-term quality indicator, RUSHA's UQS profile is mixed. Neutral Quality and Risk scores suggest the business is stable but not exceptional, while Weak Moat and Growth scores raise questions about durable competitive advantage over time. The Attractive Valuation may provide a margin of safety for patient investors willing to accept those trade-offs.

What is the main competitive advantage of Rush Enterprises?

Rush Enterprises benefits from its scale as one of the largest commercial truck dealership networks in the US, with deep relationships across regional fleets, government entities, and owner-operators. However, the UQS Moat pillar scores Weak, indicating this advantage may not be strongly defensible against well-capitalized competitors or direct manufacturer channels.

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Pro Analysis

RUSHA — Score History

35404550Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 13 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 22, 202644.839.232.036.948.282.6+0.7
May 3, 202644.140.832.036.941.482.0+0.1
May 2, 202644.040.832.036.941.481.50.0
Apr 29, 202644.040.832.037.041.481.5+0.1
Apr 26, 202643.940.832.036.841.480.8+0.1
Apr 20, 202643.840.832.036.841.480.4+0.5
Apr 19, 202643.340.832.033.641.481.0-0.2
Apr 18, 202643.540.832.033.641.482.4-0.6
Apr 14, 202644.140.832.033.641.486.80.0
Apr 12, 202644.140.832.033.641.486.4-0.3

RUSHA — Pillar Breakdown

Quality

39.2/100 (25%)

Rush Enterprises, Inc. has average quality metrics, with room for improvement in margins or capital efficiency.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityModerate

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityWeak

Bottom-line profit as a share of revenue.

Gross Profit / AssetsStrong

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationModerate

Free cash flow relative to market value.

Growth

36.9/100 (20%)

Rush Enterprises, Inc. shows steady but unspectacular growth, typical for mature companies.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthWeak

Year-over-year earnings per share growth.

Forward Revenue OutlookModerate

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

48.2/100 (15%)

Rush Enterprises, Inc. has some risk factors including moderate leverage or solvency concerns.

Financial LeverageWeak

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioWeak

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageModerate

Earnings capacity relative to interest payments.

Valuation

83.0/100 (15%)

Rush Enterprises, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.

Earnings YieldModerate

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowStrong

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorModerate

Enterprise value multiple relative to sector median.

Moat

32/100 (25%)

Rush Enterprises, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for RUSHA.

Score Composition

Quality
39.2×25%9.8
Growth
36.9×20%7.4
Risk
48.2×15%7.2
Valuation
83.0×15%12.4
Moat
32.0×25%8.0
Total
44.9Below Average

Financial Data

More Stock Analysis

How is the RUSHA UQS Score Calculated?

The UQS (Unified Quality Score) for Rush Enterprises, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Rush Enterprises, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Rush Enterprises, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.