RUM

Technology

Rumble Inc. · Software - Application · $4B

UQS Score — Balanced Preset
24.3
Poor

Rumble Inc. scores 24.3/100 using the Balanced preset.

UQS vs Technology Sector
RUM
24.3
Sector avg
38.0
Quality
Weak
Moat
Weak
Growth
Good
Risk
Neutral
Valuation
Elevated

What is Rumble Inc.?

Rumble Inc. is a video-sharing technology company built around creator-focused platforms. Headquartered in Longboat Key, Florida, it positions itself as an alternative destination for online video content and live streaming.

Rumble operates two primary platforms: rumble.com, which lets video creators host, livestream, distribute, and monetize content, and locals.com, a subscription-based community platform. Revenue comes from advertising, creator monetization arrangements, and subscription fees. The company targets creators and audiences seeking alternatives to dominant video platforms, emphasizing open access and creator-friendly policies.

Rumble was founded in 2013 and is headquartered in Longboat Key, Florida.

  • rumble.com — video hosting, livestreaming, and OTT feed creation
  • locals.com — subscription-based creator community platform
  • Creator monetization and revenue-sharing tools
  • Content distribution and management infrastructure

Is RUM a Good Stock to Buy?

UQS Score rates RUM as Poor overall, reflecting meaningful structural challenges across several key pillars.

The Growth pillar stands out as the clearest relative bright spot, suggesting Rumble is expanding its user base and platform reach. The Risk pillar lands at Neutral, meaning the company does not currently register as an extreme risk outlier on that dimension alone.

Both the Quality and Moat pillars are rated Weak, pointing to limited competitive durability and below-average business fundamentals. The Valuation pillar is rated Elevated, suggesting the market may already be pricing in optimistic outcomes.

See the exact pillar breakdown and full financial metrics by signing up for a Pro account at UQS Score. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does RUM pay dividends?

No — Rumble Inc. does not currently pay a dividend.

Rumble does not currently pay a dividend. As an early-stage growth-oriented platform, the company reinvests available resources into expanding its technology infrastructure, growing its creator ecosystem, and scaling its user base rather than returning capital to shareholders.

When does RUM report earnings?

Rumble Inc. reports earnings on a quarterly cadence, consistent with standard US-listed equity practice.

Rumble's recent reporting periods have reflected the dynamics of a platform still investing heavily in growth — revenue trends are developing, while profitability remains a work in progress. Investors should watch creator adoption and subscription growth as key indicators.

For the most recent quarter's results, visit Rumble Inc.'s official investor relations page.

RUM Price History

-33.9% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Rumble Inc.?

$
Today it would be worth
$6,558
That's a -34.4% total return, or -8.1% annualized.

Based on Rumble Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

RUM Long-term Outlook

Rumble's fundamental outlook is shaped by the tension between a Good Growth profile and Weak Quality and Moat ratings. Platform growth could continue if creator and audience adoption accelerates, but the absence of a durable competitive moat makes that trajectory harder to sustain. An Elevated Valuation rating means the stock may leave limited margin for error if growth disappoints.

Growth drivers

  • Expanding creator base seeking alternative monetization platforms
  • Growing demand for subscription-based community features via locals.com
  • Potential OTT and streaming distribution partnerships

Key risks

  • Weak competitive moat against well-resourced incumbent video platforms
  • Elevated valuation leaves limited buffer if growth slows
  • Path to sustainable profitability remains uncertain

RUM vs Peers

Rumble operates in a competitive technology landscape alongside companies with varying business models and scale.

BTDRRUM scores lower
Bitdeer Technologies Group

Bitdeer focuses on blockchain computing infrastructure, operating in a distinct niche from Rumble's video-sharing model.

NPRUM scores lower
Neptune Insurance Holdings Inc.

Neptune operates in the insurance sector, making it a fundamentally different business from Rumble's creator platform.

BRZERUM scores lower
Braze, Inc.

Braze provides customer engagement software to enterprise clients, contrasting with Rumble's consumer-facing video platform approach.

Frequently Asked Questions

What does Rumble Inc. do?

Rumble operates two video-sharing platforms — rumble.com and locals.com. Creators use these platforms to host videos, run livestreams, build subscriber communities, and monetize their content. The company positions itself as a creator-friendly alternative to dominant video platforms.

Does RUM pay dividends?

Rumble does not currently pay a dividend. The company is focused on reinvesting in platform growth, technology, and creator acquisition rather than distributing cash to shareholders. Income-focused investors should factor this into their assessment.

When does RUM report earnings?

Rumble reports earnings quarterly, as is standard for US-listed companies. For exact dates and the most recent results, check Rumble Inc.'s investor relations page directly, as our data source does not cover upcoming earnings dates.

Is RUM a good stock to buy?

UQS Score rates RUM as Poor overall. While the Growth pillar shows relative strength, the Quality and Moat pillars are both Weak, and Valuation is Elevated. Investors should weigh these factors carefully. The full pillar breakdown is available to Pro members at UQS Score.

Is RUM overvalued?

The UQS Valuation pillar for RUM is rated Elevated, suggesting the current market price may reflect optimistic assumptions about future growth. When a stock carries weak fundamentals alongside an elevated valuation, the risk-reward profile warrants close scrutiny.

How does RUM compare to its competitors?

Rumble's listed peers — Bitdeer, Neptune, and Braze — operate in quite different sectors, making direct comparison limited. Within the broader video and creator economy space, Rumble competes against much larger incumbents with stronger network effects and established monetization engines.

What is RUM's market cap bracket?

Rumble is classified as a mid-cap company. This places it in a range that typically attracts growth-oriented investors but also means it lacks the scale advantages of large- or mega-cap technology platforms.

Who founded Rumble Inc.?

Rumble was founded in 2013. Founding context and leadership history are publicly available through Rumble's official corporate disclosures and investor relations materials.

Is RUM a long-term quality investment?

As a long-term quality indicator, UQS Score rates RUM as Poor. Weak Quality and Moat scores suggest the business has not yet demonstrated the durable fundamentals typically associated with long-term compounders. Growth momentum is present, but sustainability is the open question.

What is the main competitive advantage of Rumble?

Rumble's stated differentiation is its creator-friendly policies and positioning as an open alternative to mainstream video platforms. However, the UQS Moat pillar rates this advantage as Weak, indicating the platform has not yet built the kind of durable competitive barriers that protect long-term market share.

Is RUM a growth stock or value stock?

Based on UQS pillar ratings, RUM leans toward growth — the Growth pillar is rated Good. However, the Valuation pillar is Elevated, meaning investors are paying a premium for that growth potential. It does not profile as a value stock under current conditions.

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Pro Analysis

RUM — Score History

15202530Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 3 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 15, 202624.31.112.070.047.10.0+1.8
May 8, 202622.50.012.070.036.90.0-1.8
Apr 2, 202624.31.112.070.047.10.0

RUM — Pillar Breakdown

Quality

1.1/100 (25%)

Rumble Inc. currently shows below-average quality metrics, suggesting challenges with profitability.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityWeak

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityWeak

Bottom-line profit as a share of revenue.

Gross Profit / AssetsWeak

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationWeak

Free cash flow relative to market value.

Growth

70.0/100 (20%)

Rumble Inc. demonstrates healthy growth trends across revenue and earnings.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRModerate

Compound annual revenue growth rate over 3 years.

EPS GrowthStrong

Year-over-year earnings per share growth.

Forward Revenue OutlookStrong

Analyst consensus for future revenue growth.

Risk

47.1/100 (15%)

Rumble Inc. has some risk factors including moderate leverage or solvency concerns.

Financial LeverageWeak

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioStrong

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

0.0/100 (15%)

Rumble Inc. appears expensively valued relative to its fundamentals and growth prospects.

Moat

12/100 (25%)

Rumble Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for RUM.

Score Composition

Quality
1.1×25%0.3
Growth
70.0×20%14.0
Risk
47.1×15%7.1
Valuation
0.0×15%0.0
Moat
12.0×25%3.0
Total
24.3Poor

Financial Data

More Stock Analysis

How is the RUM UQS Score Calculated?

The UQS (Unified Quality Score) for Rumble Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Rumble Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Rumble Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.