ROL

Consumer Cyclical

Rollins, Inc. · Personal Products & Services · $26B

UQS Score — Balanced Preset
54.4
Good

Rollins, Inc. scores 54.4/100 using the Balanced preset.

UQS vs Consumer Cyclical Sector
ROL
54.4
Sector avg
37.7
Quality
Good
Moat
Neutral
Growth
Neutral
Risk
Neutral
Valuation
Elevated

What is Rollins, Inc.?

Rollins, Inc. is one of North America's largest pest and wildlife control companies, serving millions of residential and commercial customers across the United States and internationally. The company operates through its own branches and a network of franchisees.

Rollins generates revenue by delivering pest control services to homeowners and businesses alike. On the residential side, it protects properties from rodents, insects, and wildlife. For commercial clients — spanning healthcare, foodservice, and logistics — it provides tailored workplace pest management programs. The company also offers termite protection through both traditional and baiting methods, along with ancillary services. Revenue flows through direct service contracts and royalties from franchisee operations, creating a recurring, subscription-like income stream.

Rollins was incorporated in 1948 and is headquartered in Atlanta, Georgia.

  • Residential pest control for rodents, insects, and wildlife
  • Commercial pest management across healthcare and foodservice
  • Termite protection — traditional and baiting systems
  • Wildlife control and removal services
  • Franchise operations and licensing

Is ROL a Good Stock to Buy?

UQS Score rates ROL as Good overall, reflecting a stable, well-established business with some valuation considerations.

The Quality pillar stands out, consistent with Rollins' recurring revenue model and disciplined operations. The company's broad service footprint and franchise network contribute to a business profile that holds up across economic cycles.

The Valuation pillar is rated Elevated, suggesting the market has priced in a premium relative to fundamentals — a factor worth weighing for cost-conscious investors. Growth and Moat are both Neutral, indicating steady but not exceptional expansion.

See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does ROL pay dividends?

Yes — Rollins, Inc. pays a dividend.

Rollins pays a regular dividend, reflecting the company's confidence in its recurring cash generation. Pest control contracts tend to renew consistently, supporting a predictable payout cadence. For income-oriented investors, ROL's dividend history aligns with its defensive, service-based business model. Check Rollins' investor relations page for the current yield and payment schedule.

When does ROL report earnings?

Rollins reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.

Rollins has maintained steady revenue growth driven by its recurring service contracts and ongoing acquisitions. The commercial segment has shown resilience, while residential demand remains broadly stable. Results tend to reflect seasonal pest activity patterns across its geographic markets.

For the most recent quarter's results and upcoming reporting dates, visit Rollins' official investor relations page.

ROL Price History

+70.7% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Rollins, Inc.?

$
Today it would be worth
$16,570
That's a +65.7% total return, or +10.6% annualized.

Based on Rollins, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

ROL Long-term Outlook

With Growth and Risk both rated Neutral, Rollins appears positioned for measured, consistent progress rather than rapid expansion. The recurring nature of pest control contracts provides a degree of revenue visibility, while the Elevated Valuation pillar signals that near-term upside may already be reflected in the share price. Execution on acquisitions and franchise growth will likely be key determinants of the company's trajectory.

Growth drivers

  • Recurring residential and commercial service contracts driving predictable revenue
  • Strategic acquisitions expanding geographic reach and service capacity
  • Growing commercial demand in regulated sectors like healthcare and foodservice

Key risks

  • Elevated valuation leaving limited margin of safety if growth disappoints
  • Labor cost pressures in a service-intensive, field-based business model
  • Integration risk from ongoing acquisition activity across fragmented markets

ROL vs Peers

Rollins operates in the broader consumer services space alongside companies that compete for recurring household and business service contracts.

SCIROL scores higher
Service Corporation International

SCI focuses on funeral and cemetery services, sharing Rollins' recurring, needs-based demand profile but operating in an entirely different end market.

BFAMROL scores higher
Bright Horizons Family Solutions Inc.

Bright Horizons delivers employer-sponsored childcare and education services, competing for recurring consumer service budgets rather than pest management contracts.

FTDRROL scores lower
Frontdoor, Inc.

Frontdoor provides home warranty and on-demand repair services, targeting homeowners with subscription-style protection plans similar in structure to Rollins' service agreements.

Frequently Asked Questions

What does Rollins, Inc. do?

Rollins provides pest and wildlife control services to residential and commercial customers in the US and internationally. Its services include rodent and insect control, termite protection, and wildlife removal. The company operates through both direct branches and a franchisee network, generating recurring revenue from service contracts.

Does ROL pay dividends?

Yes, Rollins pays a regular dividend. The company's recurring, contract-based revenue model supports consistent cash generation, which management has historically returned to shareholders through dividends. Visit Rollins' investor relations page for the current dividend amount and payment schedule.

When does ROL report earnings?

Rollins reports earnings quarterly, in line with standard US-listed company practice. For exact upcoming reporting dates, check Rollins' investor relations page or a financial data provider.

Is ROL a good stock to buy?

UQS Score rates ROL as Good overall. The Quality pillar is a relative strength, supported by recurring revenues and disciplined operations. However, the Valuation pillar is Elevated, which means the stock may carry less margin of safety than peers. The full pillar breakdown is available to UQS Pro members.

Is ROL overvalued?

The UQS Valuation pillar for ROL is rated Elevated, indicating the market is pricing in a premium relative to the company's fundamentals. This does not mean the stock will decline, but it does suggest investors are paying above-average prices for Rollins' earnings and cash flows compared to broader benchmarks.

How does ROL compare to its competitors?

Rollins occupies a distinct niche as a dedicated pest control operator, while sector peers like Frontdoor focus on home warranties and Bright Horizons on childcare services. Rollins' franchise model and geographic scale differentiate it within the consumer services space. The UQS platform provides side-by-side quality scoring for direct comparison.

What is ROL's market cap bracket?

Rollins is classified as a large-cap company, reflecting its scale as one of the leading pest control operators in North America. Large-cap status generally indicates greater liquidity and institutional coverage relative to smaller peers.

Who founded Rollins, Inc.?

Rollins, Inc. was incorporated in 1948. The Rollins family has been closely associated with the company's founding and early development. Full historical context is widely available through Rollins' corporate history and public filings.

Is ROL a long-term quality investment?

As a long-term quality indicator, UQS rates ROL as Good. The recurring nature of pest control contracts and a broad service footprint support business durability. The Elevated Valuation pillar is a consideration for long-term entry points, and the full analysis is available to Pro members.

What is the main competitive advantage of Rollins?

Rollins benefits from the essential, recurring nature of pest control — customers tend to renew contracts consistently regardless of economic conditions. Its national branch network and franchise system create operational scale that is difficult for smaller regional operators to replicate.

What sector does ROL belong to?

Rollins is classified under the Consumer Cyclical sector. While pest control has defensive characteristics due to its recurring demand, the sector classification reflects its positioning within broader consumer services. Explore other [top Consumer Cyclical stocks](/sector/consumer-cyclical) on the UQS platform.

Is ROL a growth stock or value stock?

Based on UQS pillar labels, ROL sits in a middle ground — Growth is rated Neutral, indicating steady rather than high-velocity expansion, while Valuation is Elevated, which is more consistent with a premium-priced quality compounder than a traditional value stock.

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Pro Analysis

ROL — Score History

45505560Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 15 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 22, 202654.574.248.053.853.933.8+0.3
May 13, 202654.274.248.053.153.933.1+1.0
May 7, 202653.274.948.052.947.531.90.0
May 3, 202653.274.948.052.947.531.4+0.3
May 1, 202652.974.948.052.947.530.00.0
Apr 26, 202652.974.948.052.847.530.0-0.2
Apr 25, 202653.174.948.052.847.531.30.0
Apr 19, 202653.174.948.052.547.531.40.0
Apr 18, 202653.174.948.052.547.531.8-1.2
Apr 15, 202654.374.948.052.547.539.70.0

ROL — Pillar Breakdown

Quality

74.2/100 (25%)

Rollins, Inc. shows solid profitability with healthy returns on capital and reasonable margins.

Capital Efficiency (ROIC)Strong

How effectively capital is deployed to generate returns.

Return on EquityStrong

Profitability relative to shareholders' equity.

Operating ProfitabilityModerate

Ability to convert revenue into operating profit.

Net ProfitabilityModerate

Bottom-line profit as a share of revenue.

Gross Profit / AssetsStrong

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationWeak

Free cash flow relative to market value.

Growth

53.8/100 (20%)

Rollins, Inc. shows steady but unspectacular growth, typical for mature companies.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthModerate

Year-over-year earnings per share growth.

Forward Revenue OutlookModerate

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

53.9/100 (15%)

Rollins, Inc. has some risk factors including moderate leverage or solvency concerns.

Financial LeverageModerate

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioWeak

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageStrong

Earnings capacity relative to interest payments.

Valuation

33.5/100 (15%)

Rollins, Inc. appears expensively valued relative to its fundamentals and growth prospects.

Earnings YieldWeak

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowModerate

How many years of FCF the market cap represents.

PEG RatioModerate

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorWeak

Enterprise value multiple relative to sector median.

Moat

48/100 (25%)

Rollins, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ROL.

Score Composition

Quality
74.2×25%18.6
Growth
53.8×20%10.8
Risk
53.9×15%8.1
Valuation
33.5×15%5.0
Moat
48.0×25%12.0
Total
54.4Good

Financial Data

More Stock Analysis

How is the ROL UQS Score Calculated?

The UQS (Unified Quality Score) for Rollins, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Rollins, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Rollins, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.