ROL
Consumer CyclicalRollins, Inc. · Personal Products & Services · $26B
What is Rollins, Inc.?
Rollins, Inc. is one of North America's largest pest and wildlife control companies, serving millions of residential and commercial customers across the United States and internationally. The company operates through its own branches and a network of franchisees.
Rollins generates revenue by delivering pest control services to homeowners and businesses alike. On the residential side, it protects properties from rodents, insects, and wildlife. For commercial clients — spanning healthcare, foodservice, and logistics — it provides tailored workplace pest management programs. The company also offers termite protection through both traditional and baiting methods, along with ancillary services. Revenue flows through direct service contracts and royalties from franchisee operations, creating a recurring, subscription-like income stream.
Rollins was incorporated in 1948 and is headquartered in Atlanta, Georgia.
- Residential pest control for rodents, insects, and wildlife
- Commercial pest management across healthcare and foodservice
- Termite protection — traditional and baiting systems
- Wildlife control and removal services
- Franchise operations and licensing
Is ROL a Good Stock to Buy?
UQS Score rates ROL as Good overall, reflecting a stable, well-established business with some valuation considerations.
The Quality pillar stands out, consistent with Rollins' recurring revenue model and disciplined operations. The company's broad service footprint and franchise network contribute to a business profile that holds up across economic cycles.
The Valuation pillar is rated Elevated, suggesting the market has priced in a premium relative to fundamentals — a factor worth weighing for cost-conscious investors. Growth and Moat are both Neutral, indicating steady but not exceptional expansion.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does ROL pay dividends?
Yes — Rollins, Inc. pays a dividend.
Rollins pays a regular dividend, reflecting the company's confidence in its recurring cash generation. Pest control contracts tend to renew consistently, supporting a predictable payout cadence. For income-oriented investors, ROL's dividend history aligns with its defensive, service-based business model. Check Rollins' investor relations page for the current yield and payment schedule.
When does ROL report earnings?
Rollins reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Rollins has maintained steady revenue growth driven by its recurring service contracts and ongoing acquisitions. The commercial segment has shown resilience, while residential demand remains broadly stable. Results tend to reflect seasonal pest activity patterns across its geographic markets.
For the most recent quarter's results and upcoming reporting dates, visit Rollins' official investor relations page.
ROL Price History
+70.7% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Rollins, Inc.?
Based on Rollins, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
ROL Long-term Outlook
With Growth and Risk both rated Neutral, Rollins appears positioned for measured, consistent progress rather than rapid expansion. The recurring nature of pest control contracts provides a degree of revenue visibility, while the Elevated Valuation pillar signals that near-term upside may already be reflected in the share price. Execution on acquisitions and franchise growth will likely be key determinants of the company's trajectory.
Growth drivers
- Recurring residential and commercial service contracts driving predictable revenue
- Strategic acquisitions expanding geographic reach and service capacity
- Growing commercial demand in regulated sectors like healthcare and foodservice
Key risks
- Elevated valuation leaving limited margin of safety if growth disappoints
- Labor cost pressures in a service-intensive, field-based business model
- Integration risk from ongoing acquisition activity across fragmented markets
ROL vs Peers
Rollins operates in the broader consumer services space alongside companies that compete for recurring household and business service contracts.
SCI focuses on funeral and cemetery services, sharing Rollins' recurring, needs-based demand profile but operating in an entirely different end market.
Bright Horizons delivers employer-sponsored childcare and education services, competing for recurring consumer service budgets rather than pest management contracts.
Frontdoor provides home warranty and on-demand repair services, targeting homeowners with subscription-style protection plans similar in structure to Rollins' service agreements.
Frequently Asked Questions
What does Rollins, Inc. do?
Rollins provides pest and wildlife control services to residential and commercial customers in the US and internationally. Its services include rodent and insect control, termite protection, and wildlife removal. The company operates through both direct branches and a franchisee network, generating recurring revenue from service contracts.
Does ROL pay dividends?
Yes, Rollins pays a regular dividend. The company's recurring, contract-based revenue model supports consistent cash generation, which management has historically returned to shareholders through dividends. Visit Rollins' investor relations page for the current dividend amount and payment schedule.
When does ROL report earnings?
Rollins reports earnings quarterly, in line with standard US-listed company practice. For exact upcoming reporting dates, check Rollins' investor relations page or a financial data provider.
Is ROL a good stock to buy?
UQS Score rates ROL as Good overall. The Quality pillar is a relative strength, supported by recurring revenues and disciplined operations. However, the Valuation pillar is Elevated, which means the stock may carry less margin of safety than peers. The full pillar breakdown is available to UQS Pro members.
Is ROL overvalued?
The UQS Valuation pillar for ROL is rated Elevated, indicating the market is pricing in a premium relative to the company's fundamentals. This does not mean the stock will decline, but it does suggest investors are paying above-average prices for Rollins' earnings and cash flows compared to broader benchmarks.
How does ROL compare to its competitors?
Rollins occupies a distinct niche as a dedicated pest control operator, while sector peers like Frontdoor focus on home warranties and Bright Horizons on childcare services. Rollins' franchise model and geographic scale differentiate it within the consumer services space. The UQS platform provides side-by-side quality scoring for direct comparison.
What is ROL's market cap bracket?
Rollins is classified as a large-cap company, reflecting its scale as one of the leading pest control operators in North America. Large-cap status generally indicates greater liquidity and institutional coverage relative to smaller peers.
Who founded Rollins, Inc.?
Rollins, Inc. was incorporated in 1948. The Rollins family has been closely associated with the company's founding and early development. Full historical context is widely available through Rollins' corporate history and public filings.
Is ROL a long-term quality investment?
As a long-term quality indicator, UQS rates ROL as Good. The recurring nature of pest control contracts and a broad service footprint support business durability. The Elevated Valuation pillar is a consideration for long-term entry points, and the full analysis is available to Pro members.
What is the main competitive advantage of Rollins?
Rollins benefits from the essential, recurring nature of pest control — customers tend to renew contracts consistently regardless of economic conditions. Its national branch network and franchise system create operational scale that is difficult for smaller regional operators to replicate.
What sector does ROL belong to?
Rollins is classified under the Consumer Cyclical sector. While pest control has defensive characteristics due to its recurring demand, the sector classification reflects its positioning within broader consumer services. Explore other [top Consumer Cyclical stocks](/sector/consumer-cyclical) on the UQS platform.
Is ROL a growth stock or value stock?
Based on UQS pillar labels, ROL sits in a middle ground — Growth is rated Neutral, indicating steady rather than high-velocity expansion, while Valuation is Elevated, which is more consistent with a premium-priced quality compounder than a traditional value stock.
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Pro Analysis
ROL — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 54.5 | 74.2 | 48.0 | 53.8 | 53.9 | 33.8 | +0.3 |
| May 13, 2026 | 54.2 | 74.2 | 48.0 | 53.1 | 53.9 | 33.1 | +1.0 |
| May 7, 2026 | 53.2 | 74.9 | 48.0 | 52.9 | 47.5 | 31.9 | 0.0 |
| May 3, 2026 | 53.2 | 74.9 | 48.0 | 52.9 | 47.5 | 31.4 | +0.3 |
| May 1, 2026 | 52.9 | 74.9 | 48.0 | 52.9 | 47.5 | 30.0 | 0.0 |
| Apr 26, 2026 | 52.9 | 74.9 | 48.0 | 52.8 | 47.5 | 30.0 | -0.2 |
| Apr 25, 2026 | 53.1 | 74.9 | 48.0 | 52.8 | 47.5 | 31.3 | 0.0 |
| Apr 19, 2026 | 53.1 | 74.9 | 48.0 | 52.5 | 47.5 | 31.4 | 0.0 |
| Apr 18, 2026 | 53.1 | 74.9 | 48.0 | 52.5 | 47.5 | 31.8 | -1.2 |
| Apr 15, 2026 | 54.3 | 74.9 | 48.0 | 52.5 | 47.5 | 39.7 | 0.0 |
ROL — Pillar Breakdown
Quality
— 74.2/100 (25%)Rollins, Inc. shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 53.8/100 (20%)Rollins, Inc. shows steady but unspectacular growth, typical for mature companies.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 53.9/100 (15%)Rollins, Inc. has some risk factors including moderate leverage or solvency concerns.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 33.5/100 (15%)Rollins, Inc. appears expensively valued relative to its fundamentals and growth prospects.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 48/100 (25%)Rollins, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ROL.
Score Composition
Financial Data
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How is the ROL UQS Score Calculated?
The UQS (Unified Quality Score) for Rollins, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Rollins, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Rollins, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.