ROK
IndustrialsRockwell Automation, Inc. · Industrial - Machinery · $50B
What is Rockwell Automation, Inc.?
Rockwell Automation is a global leader in industrial automation and digital transformation, helping manufacturers modernize their operations. Headquartered in Milwaukee, the company serves customers across dozens of end markets worldwide.
Rockwell Automation generates revenue through three segments: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment covers drives, motion systems, safety equipment, and sensing hardware. Software & Control delivers control and visualization platforms, digital twin tools, and network infrastructure. Lifecycle Services rounds out the portfolio with consulting, professional services, and connected maintenance offerings. Products reach customers primarily through independent distributors supported by a direct sales force.
Rockwell Automation was founded in 1981 and is headquartered in Milwaukee, US.
- Industrial drives, motion, and safety hardware
- Control and visualization software platforms
- Digital twin and simulation software
- Network and security infrastructure solutions
- Consulting and connected maintenance services
Is ROK a Good Stock to Buy?
UQS Score rates ROK as Good overall, reflecting a balanced profile across its five analytical pillars.
The Quality pillar stands out as the clearest positive, suggesting Rockwell generates reliable earnings and maintains sound financial discipline relative to industrial peers. The company's long operating history and diversified end-market exposure contribute to that stability.
The Moat, Growth, and Valuation pillars all register as Neutral, indicating that competitive advantages, near-term growth momentum, and current pricing are neither standout strengths nor significant red flags at this time.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does ROK pay dividends?
Yes — Rockwell Automation, Inc. pays a dividend.
Rockwell Automation pays a regular dividend, consistent with its profile as a mature industrial company with steady cash generation. The dividend reflects management's commitment to returning capital to shareholders alongside reinvestment in automation technology. Investors seeking income alongside industrial exposure may find this cadence relevant to their evaluation.
When does ROK report earnings?
Rockwell Automation reports earnings on a quarterly cadence, typical for US-listed large-cap equities.
Rockwell's results tend to reflect broader industrial demand cycles, with segment performance varying across Intelligent Devices, Software & Control, and Lifecycle Services. Investors should track how each segment contributes to overall revenue mix over time.
For the most recent quarter's results and guidance, visit Rockwell Automation's investor relations page directly.
ROK Price History
+68.6% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Rockwell Automation, Inc.?
Based on Rockwell Automation, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
ROK Long-term Outlook
With Growth and Risk pillars both rated Neutral, Rockwell's fundamental trajectory appears measured rather than accelerating. The company operates in end markets — including automotive, semiconductors, food and beverage, and renewable energy — that carry long-term structural tailwinds for automation adoption. However, cyclical exposure to industrial capex spending and a Neutral Valuation pillar suggest the path forward depends heavily on execution and macro conditions.
Growth drivers
- Rising demand for factory automation and digital transformation across manufacturing
- Expansion into renewable energy, life sciences, and warehousing end markets
- Lifecycle Services growth as installed base customers seek connected maintenance solutions
Key risks
- Cyclical industrial capex slowdowns affecting hardware and services demand
- Competitive pressure in software and control platforms from larger technology players
- Valuation sensitivity if growth expectations are not met in the near term
ROK vs Peers
Rockwell Automation competes across industrial automation, software, and diversified technology segments with several notable peers.
AMETEK focuses on electronic instruments and electromechanical devices, competing with Rockwell in precision industrial components but with a broader diversification across niche markets.
Symbotic specializes in AI-powered warehouse automation robotics, representing a more narrowly focused and higher-growth-stage competitor in the logistics automation space.
Roper Technologies competes through diversified industrial software and engineered products, with a business model that leans more heavily on software recurring revenue than Rockwell's hardware-anchored portfolio.
Frequently Asked Questions
What does Rockwell Automation do?
Rockwell Automation provides industrial automation and digital transformation solutions globally. Its three segments — Intelligent Devices, Software & Control, and Lifecycle Services — serve manufacturers across automotive, food and beverage, life sciences, oil and gas, and many other industries. The company combines hardware, software, and services to help customers modernize their operations.
Does ROK pay dividends?
Yes, Rockwell Automation pays a regular dividend. This reflects its status as a mature, cash-generating industrial company. Investors should check the company's investor relations page for the current dividend rate and payment schedule, as these details can change.
When does ROK report earnings?
Rockwell Automation reports earnings on a quarterly cadence, as is standard for US-listed large-cap companies. For the exact dates of upcoming earnings releases, refer to Rockwell Automation's investor relations page or a financial calendar service.
Is ROK a good stock to buy?
UQS Score rates ROK as Good overall. The Quality pillar is a relative strength, while Moat, Growth, Risk, and Valuation all sit at Neutral. Whether ROK fits your portfolio depends on your investment goals and risk tolerance. Pro members can access the full pillar breakdown to inform their own analysis.
Is ROK overvalued?
ROK's Valuation pillar is rated Neutral, suggesting the stock is neither clearly cheap nor obviously expensive relative to its fundamentals. Valuation is one of five pillars in the UQS framework. The complete valuation metrics are available to Pro members on the full analysis page.
How does ROK compare to its competitors?
Rockwell Automation competes with peers like AMETEK, Symbotic, and Roper Technologies across automation hardware, software, and services. Rockwell's broad end-market diversification and integrated hardware-software-services model distinguish it from more narrowly focused rivals. The UQS Score comparison view shows how ROK's pillar ratings stack up against these peers.
What is ROK's market cap bracket?
Rockwell Automation is classified as a large-cap company. This places it among the more established, widely followed equities in the industrials sector, typically associated with greater liquidity and institutional coverage than smaller peers.
Who founded Rockwell Automation?
Rockwell Automation traces its roots back to 1903, with the modern company taking shape through decades of mergers and divestitures. Detailed founding history, including key figures, is widely available through the company's official history and public records.
Is ROK a long-term quality stock?
As a long-term quality indicator, ROK's Good UQS Score and solid Quality pillar rating suggest a company with durable financial characteristics. Its exposure to structural automation trends supports a long-term thesis, though the Neutral Growth and Moat ratings indicate investors should monitor competitive dynamics and execution over time.
What is the main competitive advantage of Rockwell Automation?
Rockwell's competitive position rests on its integrated portfolio of hardware, software, and services, combined with deep relationships across a wide range of industrial end markets. Its long operating history and installed base create switching costs that support recurring Lifecycle Services revenue.
What sector does ROK belong to?
Rockwell Automation belongs to the Industrials sector, specifically within industrial automation and digital transformation. Investors can explore other [top Industrials stocks](/sector/industrials) on UQS Score to compare ROK against sector peers.
Is ROK a growth stock or value stock?
Based on its UQS pillar profile, ROK sits somewhere in between. The Growth pillar is rated Neutral, indicating neither rapid expansion nor stagnation, while the Valuation pillar is also Neutral. This positions ROK as a quality-oriented industrial holding rather than a pure growth or deep-value play.
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Pro Analysis
ROK — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 53.0 | 78.5 | 43.0 | 44.0 | 45.7 | 46.1 | +0.8 |
| May 7, 2026 | 52.2 | 77.0 | 43.0 | 43.5 | 45.0 | 45.0 | -0.5 |
| May 3, 2026 | 52.7 | 77.0 | 43.0 | 43.5 | 45.0 | 48.3 | -0.1 |
| Apr 26, 2026 | 52.8 | 77.0 | 43.0 | 43.5 | 45.0 | 48.7 | +0.2 |
| Apr 19, 2026 | 52.6 | 77.0 | 43.0 | 43.3 | 45.0 | 47.7 | -0.1 |
| Apr 18, 2026 | 52.7 | 77.0 | 43.0 | 43.3 | 45.0 | 48.4 | -1.8 |
| Apr 14, 2026 | 54.5 | 77.0 | 43.0 | 43.3 | 45.0 | 60.5 | -0.1 |
| Apr 12, 2026 | 54.6 | 77.0 | 43.0 | 43.3 | 45.0 | 61.3 | -0.4 |
| Apr 9, 2026 | 55.0 | 77.0 | 43.0 | 43.3 | 45.0 | 64.0 | 0.0 |
| Apr 5, 2026 | 55.0 | 77.0 | 43.0 | 43.1 | 45.0 | 64.0 | 0.0 |
ROK — Pillar Breakdown
Quality
— 78.5/100 (25%)Rockwell Automation, Inc. demonstrates outstanding capital efficiency and profitability, placing it among the highest-quality businesses in the market.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 44.0/100 (20%)Rockwell Automation, Inc. shows steady but unspectacular growth, typical for mature companies.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 45.7/100 (15%)Rockwell Automation, Inc. has some risk factors including moderate leverage or solvency concerns.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 46.1/100 (15%)Rockwell Automation, Inc. has a mixed valuation — some metrics suggest fair value while others appear stretched.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 43/100 (25%)Rockwell Automation, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ROK.
Score Composition
Financial Data
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How is the ROK UQS Score Calculated?
The UQS (Unified Quality Score) for Rockwell Automation, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Rockwell Automation, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Rockwell Automation, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.