RGR
IndustrialsSturm, Ruger & Company, Inc. · Aerospace & Defense · $640M
What is Sturm, Ruger & Company, Inc.?
Sturm, Ruger & Company is a U.S.-based firearms manufacturer selling rifles, pistols, and revolvers under the Ruger and Marlin brand names through independent distributors.
Ruger designs and manufactures a broad range of firearms for the commercial sporting market, law enforcement, and export customers. A secondary Castings segment produces steel investment castings and metal injection molding parts sold to industrial customers. Revenue flows primarily through wholesale distributors rather than direct retail channels.
The company was founded in 1949 and is headquartered in Southport, Connecticut.
- Ruger-branded rifles, pistols, and revolvers
- Marlin lever-action rifles
- Steel investment castings and MIM parts
- Firearm accessories and replacement parts
Is RGR a Good Stock to Buy?
UQS Score rates RGR as Below Average overall.
The Risk pillar stands out as the clearest positive — Ruger carries a conservative balance sheet relative to many small-cap peers. That financial discipline limits downside exposure even when business conditions soften.
Quality, Moat, and Growth all register as Weak, reflecting limited competitive differentiation and constrained earnings power in a cyclical, demand-driven industry.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does RGR pay dividends?
Yes — Sturm, Ruger & Company, Inc. pays a dividend.
Ruger pays a regular dividend, which has historically been tied to earnings performance rather than a fixed payout. Income-focused investors should note that distributions can vary quarter to quarter, reflecting the cyclical nature of firearm demand.
When does RGR report earnings?
Sturm, Ruger & Company reports earnings on a quarterly cadence, typical for U.S.-listed equities.
Results tend to move with broader consumer demand for firearms, which can shift meaningfully based on regulatory sentiment and macroeconomic conditions. The Castings segment adds a modest industrial revenue stream that partially diversifies the top line.
For the most recent quarter's results, visit Sturm, Ruger & Company's investor relations page directly.
RGR Price History
-34.3% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Sturm, Ruger & Company, Inc.?
Based on Sturm, Ruger & Company, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does Sturm, Ruger & Company do?
Ruger designs and sells firearms — including rifles, pistols, and revolvers — under the Ruger and Marlin trademarks. It also operates a Castings segment that produces steel investment castings and metal injection molding parts for industrial buyers.
Does RGR pay dividends?
Yes, Ruger pays a regular dividend. The payout has historically been variable, linked to quarterly earnings rather than a fixed amount. Investors should check the company's investor relations page for the current dividend policy.
When does RGR report earnings?
Ruger reports on a standard quarterly schedule. For confirmed dates, refer to the investor relations section of the company's official website, as our data source does not cover specific upcoming earnings dates.
Is RGR a good stock to buy?
UQS Score rates RGR as Below Average. The Risk pillar is a relative strength, but weak scores across Quality, Moat, and Growth indicate meaningful headwinds. See the full pillar breakdown on UQS Score for a complete picture.
Is RGR overvalued?
The UQS Valuation pillar for RGR is rated Neutral, suggesting the market price is neither clearly cheap nor expensive relative to fundamentals. Pro members can view the underlying valuation metrics in full.
What is RGR's market cap bracket?
Ruger is classified as a small-cap company. That size bracket typically means less analyst coverage and higher sensitivity to demand swings compared with large-cap industrial peers.
Who founded Sturm, Ruger & Company?
Sturm, Ruger & Company was co-founded by William B. Ruger and Alexander Sturm. Founding context and company history are widely available through public sources and the company's own website.
Is RGR a long-term quality investment?
As a long-term quality indicator, RGR's Below Average UQS Score reflects weak fundamentals across most pillars. The strong Risk score offers some stability, but sustained quality improvement would be needed to support a higher long-term rating.
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Pro Analysis
RGR — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 24, 2026 | 37.9 | 28.3 | 13.0 | 29.8 | 82.4 | 61.8 | +11.1 |
| May 9, 2026 | 26.8 | 25.8 | 13.0 | 0.0 | 46.2 | 68.1 | -4.7 |
| May 7, 2026 | 31.5 | 26.7 | 13.0 | 9.4 | 82.4 | 48.6 | +0.2 |
| May 3, 2026 | 31.3 | 26.7 | 13.0 | 9.4 | 82.4 | 47.5 | 0.0 |
| Apr 26, 2026 | 31.3 | 26.7 | 13.0 | 9.4 | 82.4 | 47.8 | -0.1 |
| Apr 19, 2026 | 31.4 | 26.7 | 13.0 | 9.4 | 82.4 | 48.1 | 0.0 |
| Apr 18, 2026 | 31.4 | 26.7 | 13.0 | 9.4 | 82.4 | 48.3 | -5.8 |
| Apr 14, 2026 | 37.2 | 26.7 | 13.0 | 9.4 | 82.4 | 87.0 | -0.1 |
| Apr 4, 2026 | 37.3 | 26.7 | 13.0 | 9.4 | 82.4 | 87.5 | 0.0 |
| Apr 2, 2026 | 37.3 | 26.8 | 13.0 | 9.4 | 82.4 | 87.5 | — |
RGR — Pillar Breakdown
Quality
— 28.3/100 (25%)Sturm, Ruger & Company, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 29.8/100 (20%)Sturm, Ruger & Company, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 82.4/100 (15%)Sturm, Ruger & Company, Inc. carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 61.8/100 (15%)Sturm, Ruger & Company, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 13/100 (25%)Sturm, Ruger & Company, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for RGR.
Score Composition
Financial Data
More Stock Analysis
How is the RGR UQS Score Calculated?
The UQS (Unified Quality Score) for Sturm, Ruger & Company, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Sturm, Ruger & Company, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Sturm, Ruger & Company, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.