PRPL
Consumer CyclicalPurple Innovation, Inc. · Furnishings, Fixtures & Appliances · $70M
PRPL — Key Takeaways
✅ Strengths
⚠️ Areas of Concern
PRPL — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| Apr 8, 2026 | 29.0 | 33.3 | 15.0 | 61.2 | 31.5 | 0.0 | 0.0 |
| Apr 7, 2026 | 29.0 | 33.3 | 15.0 | 61.2 | 31.5 | 0.0 | 0.0 |
| Apr 6, 2026 | 29.0 | 33.3 | 15.0 | 61.2 | 31.5 | 0.0 | 0.0 |
| Apr 5, 2026 | 29.0 | 33.3 | 15.0 | 61.2 | 31.5 | 0.0 | 0.0 |
| Apr 4, 2026 | 29.0 | 33.3 | 15.0 | 61.2 | 31.5 | 0.0 | -5.3 |
| Apr 3, 2026 | 34.3 | 33.3 | 15.0 | 61.2 | 66.8 | 0.0 | 0.0 |
| Apr 2, 2026 | 34.3 | 33.3 | 15.0 | 61.2 | 66.8 | 0.0 | — |
PRPL — Pillar Breakdown
Quality
— 33.3/100 (25%)Purple Innovation, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 61.2/100 (20%)Purple Innovation, Inc. demonstrates healthy growth trends across revenue and earnings.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Risk
— 31.5/100 (15%)Purple Innovation, Inc. presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 0.0/100 (15%)Purple Innovation, Inc. appears expensively valued relative to its fundamentals and growth prospects.
Moat
— 15/100 (30%)Purple Innovation, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for PRPL.
Score Composition
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How is the PRPL UQS Score Calculated?
The UQS (Unified Quality Score) for Purple Innovation, Inc. is calculated using a proprietary 5-pillar framework with 25 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Purple Innovation, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Purple Innovation, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.