PRMB

Consumer Defensive

Primo Brands Corporation · Beverages - Non-Alcoholic · $9B

UQS Score — Balanced Preset
38.4
Below Average

Primo Brands Corporation scores 38.4/100 using the Balanced preset.

UQS vs Consumer Defensive Sector
PRMB
38.4
Sector avg
38.4
Quality
Weak
Moat
Weak
Growth
Good
Risk
Weak
Valuation
Good

What is Primo Brands Corporation?

Primo Brands Corporation delivers water directly to homes and businesses across North America and Europe. The company operates an extensive portfolio of bottled water, filtration, and self-service refill services under dozens of regional and national brand names.

Primo Brands generates revenue by delivering bottled water, premium spring water, sparkling and flavored water, and mineral water to residential customers, small businesses, and large corporations. It also sells and services water dispensers and filtration equipment, and operates self-service refill stations at retail locations. The company serves customers under a broad family of regional brands, creating recurring revenue through subscription-style delivery relationships and equipment rental arrangements.

Incorporated in 1955 — originally as Cott Corporation — the company rebranded and is now headquartered in Tampa, Florida.

  • Home and office bottled water delivery
  • Water filtration equipment and services
  • Self-service refill drinking water stations
  • Premium spring, sparkling, and flavored water
  • Water dispensers and coffee products

Is PRMB a Good Stock to Buy?

UQS Score rates PRMB as Below Average overall, reflecting meaningful weaknesses across several key dimensions.

The Growth and Valuation pillars stand out as relative bright spots within an otherwise cautious profile. Growth signals suggest the business is expanding its footprint, while the Valuation pillar registers as Good — meaning the stock does not appear obviously overpriced relative to its fundamentals.

Quality, Moat, and Risk all register as Weak, pointing to concerns around earnings durability, competitive differentiation, and balance sheet or operational vulnerabilities that investors should weigh carefully.

See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does PRMB pay dividends?

Yes — Primo Brands Corporation pays a dividend.

Primo Brands pays a regular dividend, which may appeal to income-oriented investors in the Consumer Defensive sector. Water delivery and filtration services tend to generate recurring cash flows that can support consistent distributions. Investors should review the company's investor relations page for the current yield and payment schedule, as payout levels can change with business conditions.

When does PRMB report earnings?

Primo Brands Corporation reports earnings on a quarterly cadence, typical for US-listed equities.

The company's Growth pillar registers as Good, suggesting revenue trends have been moving in a constructive direction. However, the Weak Quality and Risk ratings indicate that profitability and cash generation may not yet be consistently strong. Investors should track quarterly results closely given the mixed pillar profile.

For the most recent quarter's results and guidance, visit Primo Brands Corporation's investor relations page directly.

PRMB Price History

+30.4% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Primo Brands Corporation?

$
Today it would be worth
$13,740
That's a +37.4% total return, or +6.6% annualized.

Based on Primo Brands Corporation's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

PRMB Long-term Outlook

The Good Growth pillar suggests Primo Brands has identifiable expansion opportunities ahead, particularly as demand for convenient, delivered water solutions continues in North America. That said, the Weak Risk pillar tempers the outlook — operational or financial headwinds could limit how much of that growth converts to shareholder value. The Weak Moat rating also raises questions about pricing power over the long term.

Growth drivers

  • Expanding home and office water delivery subscriber base
  • Cross-selling filtration equipment alongside delivery services
  • Consolidation of regional water brands under a unified platform

Key risks

  • Weak competitive moat leaves pricing vulnerable to rivals
  • Elevated operational or financial risk flagged by the Risk pillar
  • Input cost and logistics pressures common to physical delivery businesses

PRMB vs Peers

Primo Brands operates in a competitive beverage and water services landscape alongside companies ranging from energy drink makers to large bottling networks.

CELHPRMB scores lower
Celsius Holdings, Inc.

Celsius focuses on functional energy drinks rather than water delivery, competing for shelf space and consumer wallet share in the broader beverage category.

AKO-BPRMB scores lower
Embotelladora Andina S.A.

Andina is a Latin American Coca-Cola bottler with a geographically distinct footprint, offering investors exposure to emerging-market beverage distribution.

COKEPRMB scores lower
Coca-Cola Consolidated, Inc.

As the largest US Coca-Cola bottler, COKE operates at a significantly larger scale with a broader product portfolio and deeper retail distribution network.

Frequently Asked Questions

What does Primo Brands Corporation do?

Primo Brands delivers bottled water, premium spring water, sparkling and flavored water, and filtration services to homes, businesses, and retailers across North America and Europe. It also operates self-service refill stations and sells water dispensers under a large family of regional brand names.

Does PRMB pay dividends?

Yes, Primo Brands pays a regular dividend. The Consumer Defensive sector and the company's recurring delivery model can support consistent distributions. For the current yield and payment schedule, check the company's investor relations page, as dividend levels may change over time.

When does PRMB report earnings?

Primo Brands reports on a quarterly cadence, as is standard for US-listed companies. Specific dates are announced in advance by the company. Visit Primo Brands' investor relations page for the most current earnings calendar and recent results.

Is PRMB a good stock to buy?

UQS Score rates PRMB as Below Average overall. While the Growth and Valuation pillars show relative strength, the Quality, Moat, and Risk pillars all register as Weak. That combination warrants careful consideration. The full pillar breakdown is available to UQS Pro members.

Is PRMB overvalued?

The UQS Valuation pillar for PRMB registers as Good, suggesting the stock does not appear obviously overpriced relative to its fundamentals at the time of scoring. Valuation assessments can shift quickly with price movements, so reviewing the full metrics on UQS Pro is recommended.

How does PRMB compare to its competitors?

Primo Brands competes in the broader beverage and water services space alongside companies like Coca-Cola Consolidated and Celsius Holdings. Unlike energy drink or large-scale bottling peers, Primo's model centers on direct-to-consumer water delivery and filtration — a more service-oriented approach with recurring revenue characteristics.

What is PRMB's market cap bracket?

Primo Brands Corporation falls in the mid-cap category. Mid-cap stocks can offer a balance between growth potential and established operations, though they may carry more volatility than large-cap peers in the Consumer Defensive sector.

Who founded Primo Brands Corporation?

The company traces its roots to Cott Corporation, incorporated in 1955. It rebranded to Primo Water Corporation in 2020 and subsequently became Primo Brands Corporation. Full founding history is publicly available through the company's official filings and investor relations materials.

Is PRMB a long-term quality investment?

As a long-term quality indicator, UQS rates PRMB as Below Average. The Weak Moat and Quality pillars suggest limited durable competitive advantages and inconsistent earnings quality — factors that matter significantly over a long holding period. Pro members can view the complete analysis to assess fit for their portfolio.

What is the main competitive advantage of Primo Brands?

Primo Brands' primary advantage lies in its extensive network of regional water brands and established direct-delivery relationships with residential and business customers. However, the UQS Moat pillar rates this advantage as Weak, indicating the company may face meaningful competitive pressure in defending its market position.

What sector does PRMB belong to?

Primo Brands is classified in the Consumer Defensive sector. Companies in this sector provide essential or everyday goods — like water — that tend to see relatively stable demand regardless of broader economic conditions, though margins and competitive dynamics still vary widely within the sector.

Is PRMB a growth stock or value stock?

Based on UQS pillar labels, PRMB shows characteristics of both: the Growth pillar registers as Good, while the Valuation pillar also registers as Good. This combination suggests the market has not yet priced in aggressive growth expectations, which may interest investors looking for growth at a reasonable valuation.

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Pro Analysis

PRMB — Score History

3035404550Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 15 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 24, 202638.425.023.073.26.371.8-3.0
May 10, 202641.412.523.073.239.180.1-0.2
May 8, 202641.612.523.072.139.182.9+1.9
May 7, 202639.726.523.072.16.480.00.0
May 3, 202639.726.523.072.16.479.6+0.1
Apr 26, 202639.626.523.072.16.478.9+0.1
Apr 19, 202639.526.523.072.16.478.3-0.4
Apr 18, 202639.926.523.072.16.480.9-0.5
Apr 14, 202640.426.523.072.16.484.5+0.1
Apr 12, 202640.326.523.072.16.484.0-0.3

PRMB — Pillar Breakdown

Quality

25.0/100 (25%)

Primo Brands Corporation currently shows below-average quality metrics, suggesting challenges with profitability.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityWeak

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityWeak

Bottom-line profit as a share of revenue.

Gross Profit / AssetsModerate

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationModerate

Free cash flow relative to market value.

Growth

73.2/100 (20%)

Primo Brands Corporation demonstrates healthy growth trends across revenue and earnings.

Recent Revenue TrendStrong

Revenue trajectory over the last twelve months.

3Y Revenue CAGRStrong

Compound annual revenue growth rate over 3 years.

EPS GrowthStrong

Year-over-year earnings per share growth.

Forward Revenue OutlookWeak

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

6.3/100 (15%)

Primo Brands Corporation presents elevated risk with concerns around leverage or financial stability.

Financial LeverageWeak

Debt levels relative to earnings capacity.

Debt/EquityWeak

Total debt relative to shareholder equity.

Current RatioWeak

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

71.8/100 (15%)

Primo Brands Corporation trades at a reasonable valuation with decent earnings yield and FCF multiples.

Earnings YieldModerate

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowModerate

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorModerate

Enterprise value multiple relative to sector median.

Moat

23/100 (25%)

Primo Brands Corporation operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for PRMB.

Score Composition

Quality
25.0×25%6.3
Growth
73.2×20%14.6
Risk
6.3×15%0.9
Valuation
71.8×15%10.8
Moat
23.0×25%5.8
Total
38.4Below Average

Financial Data

More Stock Analysis

How is the PRMB UQS Score Calculated?

The UQS (Unified Quality Score) for Primo Brands Corporation is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Primo Brands Corporation's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Primo Brands Corporation is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.