PRG
IndustrialsPROG Holdings, Inc. · Rental & Leasing Services · $1B
What is PROG Holdings, Inc.?
PROG Holdings, Inc. is a Draper, Utah-based financial services company serving credit-challenged consumers through flexible lease-purchase and second-look credit solutions. It reaches customers across nearly every U.S. state via a large network of retail and e-commerce partners.
PROG Holdings operates two segments. Progressive Leasing partners with roughly 24,000 retail and e-commerce locations to offer lease-purchase agreements on furniture, appliances, electronics, jewelry, mattresses, and auto accessories — giving shoppers who lack prime credit a path to ownership. The Vive segment extends second-look and revolving credit products through private-label and Vive-branded cards, capturing customers who fall just outside traditional lending criteria. Together, the two segments form an omnichannel platform targeting underserved consumers.
The company traces its roots to 1955 and is headquartered in Draper, Utah.
- Lease-purchase solutions across furniture, appliances, and electronics
- Point-of-sale and e-commerce retail partner integrations
- Second-look credit products via the Vive segment
- Private-label and Vive-branded revolving credit cards
- In-store, mobile, and online lease application channels
Is PRG a Good Stock to Buy?
UQS Score rates PRG as Good overall, reflecting a balanced profile with some clear strengths and one notable area of concern.
The Quality and Risk pillars both register as Good, suggesting the business generates reasonably dependable results while managing financial risk at a level appropriate for its market. The Valuation pillar is rated Attractive, meaning the stock appears reasonably priced relative to its fundamentals — a meaningful consideration for value-oriented investors.
The Moat pillar is rated Weak, indicating limited structural competitive advantages that could make it harder for PROG Holdings to fend off rivals over the long term. Growth is rated Neutral, pointing to a business expanding at a measured rather than accelerating pace.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does PRG pay dividends?
Yes — PROG Holdings, Inc. pays a dividend.
PROG Holdings pays a regular dividend, which is relatively uncommon among smaller-cap financial services companies. The dividend reflects management's willingness to return capital to shareholders alongside reinvestment in the business. Investors seeking income alongside a value-oriented profile may find this combination worth examining. For the current yield and payout schedule, check the company's investor relations page.
When does PRG report earnings?
PROG Holdings reports earnings on a quarterly cadence, consistent with standard practice for U.S.-listed companies.
The company's Good Quality and Risk ratings suggest results have been reasonably consistent, though the Neutral Growth rating indicates revenue and earnings expansion has been modest. Lease portfolio performance and credit quality trends are the key metrics to watch each quarter.
For the most recent quarter's results and guidance, visit PROG Holdings' investor relations page directly.
PRG Price History
-37.1% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in PROG Holdings, Inc.?
Based on PROG Holdings, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
PRG Long-term Outlook
The combination of a Neutral Growth pillar and an Attractive Valuation pillar suggests the market may not be pricing in a significant acceleration — which could represent an opportunity if the business stabilizes or modestly improves its lease origination volumes. The Good Risk rating provides some reassurance that near-term financial stress is not a dominant concern. However, the Weak Moat rating is a longer-term headwind, as the lease-purchase space has low barriers to entry and pricing pressure from competitors and fintech entrants.
Growth drivers
- Expansion of retail and e-commerce point-of-sale partner locations
- Growing demand from credit-challenged consumers underserved by traditional lenders
- Cross-sell opportunities between Progressive Leasing and Vive credit products
Key risks
- Weak competitive moat leaves the business exposed to fintech and lease-purchase rivals
- Credit quality deterioration among subprime consumers in an economic downturn
- Regulatory scrutiny of lease-purchase and alternative credit products
PRG vs Peers
PROG Holdings operates in a niche corner of consumer finance, but investors often compare it to other small-cap specialty finance and leasing companies.
Vestis focuses on uniform and workplace supplies services rather than consumer lease-purchase, making it a different kind of recurring-revenue model.
Willis Lease Finance operates in aircraft engine leasing, a capital-intensive niche far removed from PROG's consumer-facing lease-purchase platform.
Black Diamond provides modular space and workforce accommodation solutions, serving industrial clients rather than credit-challenged retail consumers.
Frequently Asked Questions
What does PROG Holdings do?
PROG Holdings provides lease-purchase solutions to credit-challenged consumers through its Progressive Leasing segment, partnering with thousands of retail and e-commerce locations. Its Vive segment offers second-look and revolving credit products to shoppers who don't qualify for traditional prime lending.
Does PRG pay dividends?
Yes, PROG Holdings pays a regular dividend. This is notable for a small-cap company in the alternative finance space. Investors should check the company's investor relations page for the current dividend rate and payment schedule.
When does PRG report earnings?
PROG Holdings follows a standard quarterly earnings cadence for U.S.-listed companies. The company does not pre-announce specific dates far in advance, so check the investor relations page or a financial calendar service for the next scheduled report.
Is PRG a good stock to buy?
UQS Score rates PRG as Good overall. The Valuation pillar is Attractive and both Quality and Risk are rated Good, which may appeal to value-focused investors. The Weak Moat and Neutral Growth ratings are worth weighing carefully. The full pillar breakdown is available to Pro members.
Is PRG overvalued?
Based on the UQS framework, PRG's Valuation pillar is rated Attractive, suggesting the stock is not expensive relative to its fundamentals. That said, valuation should always be considered alongside growth prospects and competitive positioning — both of which are more mixed for PROG Holdings.
How does PRG compare to its competitors?
PROG Holdings occupies a distinct niche in consumer lease-purchase finance. Compared to peers like Vestis, Willis Lease Finance, and Black Diamond Group, PROG's business model is more directly tied to consumer credit cycles and retail partner relationships. The UQS Score comparison for each competitor is available on their respective pages.
What is PRG's market cap bracket?
PRG is classified as a small-cap company. This means it carries higher volatility and liquidity risk than large- or mega-cap peers, but may also offer valuation opportunities that larger companies don't — particularly given the Attractive Valuation rating in the UQS framework.
Who founded PROG Holdings?
The company's origins date to 1955, and it was formerly known as Aaron's Holdings Company, Inc. before rebranding as PROG Holdings in December 2020. Founding details are widely available through the company's official history and public filings.
Is PRG a long-term quality investment?
As a long-term quality indicator, the UQS Score rates PRG as Good. The Good Quality and Risk scores suggest reasonable business durability, but the Weak Moat rating raises questions about sustainable competitive advantage over a multi-year horizon. Pro members can view the complete analysis.
What is the main competitive advantage of PROG Holdings?
PROG Holdings' primary advantage is its scale in the lease-purchase market — approximately 24,000 point-of-sale partner locations — and its focus on underserved consumers overlooked by traditional lenders. However, the UQS Moat pillar rates this advantage as Weak, reflecting limited structural barriers to competition.
What sector does PRG belong to?
PRG is classified under the Industrials sector for index purposes, though its core business is consumer-facing financial services through lease-purchase and credit products. Investors should review sector classification carefully when benchmarking PRG against peers.
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Pro Analysis
PRG — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 17, 2026 | 59.5 | 69.2 | 26.0 | 54.6 | 64.9 | 100.0 | -1.6 |
| Apr 2, 2026 | 61.1 | 71.1 | 26.0 | 54.6 | 72.7 | 100.0 | — |
PRG — Pillar Breakdown
Quality
— 69.2/100 (25%)PROG Holdings, Inc. shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 54.6/100 (20%)PROG Holdings, Inc. shows steady but unspectacular growth, typical for mature companies.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 64.9/100 (15%)PROG Holdings, Inc. maintains a reasonable risk profile with manageable debt levels.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 100.0/100 (15%)PROG Holdings, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 26/100 (25%)PROG Holdings, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for PRG.
Score Composition
Financial Data
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How is the PRG UQS Score Calculated?
The UQS (Unified Quality Score) for PROG Holdings, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses PROG Holdings, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether PROG Holdings, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.