PLNT
Consumer CyclicalPlanet Fitness, Inc. · Leisure · $4B
What is Planet Fitness, Inc.?
Planet Fitness operates one of the largest fitness center networks in North America, built around an accessible, low-cost membership model that targets everyday gym-goers rather than hardcore athletes.
Planet Fitness generates revenue through three channels: franchising its brand to independent operators across the US and internationally, running corporate-owned locations, and selling fitness equipment to franchisee stores. The franchise-heavy model keeps capital requirements relatively lean while allowing rapid network expansion.
The company was founded in 1992 and is headquartered in Hampton, New Hampshire.
- Low-cost gym memberships under the Planet Fitness brand
- Franchise licensing and support for operators
- Fitness equipment sales to franchisee-owned locations
Is PLNT a Good Stock to Buy?
UQS Score rates PLNT as Good overall, reflecting balanced performance across most of its five scored pillars.
The Growth and Quality pillars both register as Good, suggesting the business is expanding its footprint while maintaining reasonable operational health. The Risk pillar also lands at Good, indicating the franchise model provides some earnings stability.
The Moat pillar is rated Weak, which points to limited pricing power and competitive differentiation in a crowded fitness market.
See the exact pillar breakdown and full financial metrics by signing up for a Pro account at UQS Score. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does PLNT pay dividends?
No — Planet Fitness, Inc. does not currently pay a dividend.
Planet Fitness does not currently pay a dividend. The company reinvests available capital into network growth, franchise development, and corporate store operations — a common approach for consumer brands still in an active expansion phase.
When does PLNT report earnings?
Planet Fitness reports earnings on a quarterly cadence, typical for US-listed equities.
Results tend to reflect membership trends, franchise royalty growth, and equipment sales cycles. Investors watch same-store metrics and new club openings as key indicators of network health.
For the most recent quarter's results, visit Planet Fitness's investor relations page directly.
PLNT Price History
-8.6% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Planet Fitness, Inc.?
Based on Planet Fitness, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does Planet Fitness do?
Planet Fitness franchises and operates fitness centers under its own brand, targeting budget-conscious members. It earns revenue from franchise royalties, corporate-owned gyms, and equipment sales to franchisee locations across the US, Canada, and several international markets.
Does PLNT pay dividends?
No, Planet Fitness does not pay a dividend. The company focuses on reinvesting capital into expanding its franchise network and growing its corporate store base rather than returning cash to shareholders through distributions.
When does PLNT report earnings?
Planet Fitness follows a standard quarterly reporting schedule. For the exact timing of upcoming earnings releases, check the investor relations section of the Planet Fitness website.
Is PLNT a good stock to buy?
UQS Score rates PLNT as Good, with balanced scores across quality, growth, and risk pillars. The Moat pillar is rated Weak, reflecting competitive pressures in the fitness industry. The complete pillar breakdown is available to Pro members at UQS Score.
Is PLNT overvalued?
The UQS Valuation pillar for PLNT is rated Good, suggesting the market price is not considered stretched relative to the company's fundamentals at the time of scoring. Full valuation metrics are available in the Pro view.
What is PLNT's market cap bracket?
Planet Fitness is classified as a mid-cap company, placing it between smaller growth-stage businesses and large established consumer brands in terms of overall market size.
Is PLNT a long-term quality indicator?
From a quality standpoint, PLNT's Good overall UQS Score reflects a franchise model with recurring revenue characteristics. However, the Weak Moat rating is worth monitoring for investors with a long time horizon, as durable competitive advantage matters over extended periods.
What sector does PLNT belong to?
Planet Fitness is classified under the Consumer Cyclical sector. Fitness memberships are considered discretionary spending, meaning demand can be sensitive to broader economic conditions and consumer confidence levels.
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Pro Analysis
PLNT — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 61.1 | 65.8 | 35.0 | 62.7 | 68.8 | 86.7 | +1.3 |
| May 7, 2026 | 59.8 | 60.4 | 35.0 | 68.1 | 68.6 | 80.3 | +0.1 |
| May 4, 2026 | 59.7 | 60.4 | 35.0 | 68.1 | 68.6 | 79.7 | 0.0 |
| May 3, 2026 | 59.7 | 60.4 | 35.0 | 68.2 | 68.6 | 79.7 | +0.3 |
| May 1, 2026 | 59.4 | 60.4 | 35.0 | 68.2 | 68.6 | 77.9 | -0.1 |
| Apr 26, 2026 | 59.5 | 60.4 | 35.0 | 68.2 | 68.6 | 77.9 | +0.2 |
| Apr 19, 2026 | 59.3 | 60.4 | 35.0 | 68.4 | 68.6 | 76.7 | -0.1 |
| Apr 18, 2026 | 59.4 | 60.4 | 35.0 | 68.4 | 68.6 | 77.6 | +0.1 |
| Apr 14, 2026 | 59.3 | 60.4 | 35.0 | 68.4 | 68.6 | 76.5 | 0.0 |
| Apr 12, 2026 | 59.3 | 60.4 | 35.0 | 68.4 | 68.6 | 76.3 | +0.3 |
PLNT — Pillar Breakdown
Quality
— 65.4/100 (25%)Planet Fitness, Inc. shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 62.7/100 (20%)Planet Fitness, Inc. demonstrates healthy growth trends across revenue and earnings.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 68.8/100 (15%)Planet Fitness, Inc. maintains a reasonable risk profile with manageable debt levels.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 85.4/100 (15%)Planet Fitness, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 35/100 (25%)Planet Fitness, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for PLNT.
Score Composition
Financial Data
More Stock Analysis
How is the PLNT UQS Score Calculated?
The UQS (Unified Quality Score) for Planet Fitness, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Planet Fitness, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Planet Fitness, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.