OLPX

Consumer Cyclical

Olaplex Holdings, Inc. · Specialty Retail · $1B

UQS Score — Balanced Preset
33.4
Below Average

Olaplex Holdings, Inc. scores 33.4/100 using the Balanced preset.

UQS vs Consumer Cyclical Sector
OLPX
33.4
Sector avg
37.7
Quality
Weak
Moat
Weak
Growth
Weak
Risk
Good
Valuation
Neutral

What is Olaplex Holdings, Inc.?

Olaplex Holdings is a Santa Barbara-based hair care brand known for its bond-building technology. Founded in 2014, the company sells professional and consumer hair care products through salons, retailers, and direct channels.

Olaplex develops and sells a range of hair care products centered on repairing and protecting hair bonds. Its lineup spans professional salon treatments, at-home maintenance shampoos and conditioners, and protective styling products. Revenue comes from three channels: professional salons, retail partners, and direct-to-consumer sales. The brand built early momentum in the professional salon market before expanding into mass retail and e-commerce.

Olaplex was founded in 2014 and is headquartered in Santa Barbara, California.

  • Bond-building hair treatment systems for professional salons
  • At-home shampoos and conditioners for hair maintenance
  • Protective hair care products for everyday consumers
  • Retail and direct-to-consumer product lines

Is OLPX a Good Stock to Buy?

UQS Score rates OLPX as Below Average overall, reflecting meaningful challenges across several key dimensions.

The brightest spots in OLPX's profile are its Risk and Valuation pillars, both rated Good. The Risk rating suggests the balance sheet and financial structure carry manageable downside relative to peers, while the Valuation label indicates the stock is not pricing in an overly optimistic scenario.

Quality, Moat, and Growth are all rated Weak — a combination that signals eroding competitive positioning, declining business momentum, and questions about the durability of the brand's early advantages.

Pro members can see the exact pillar breakdown and full financial metrics behind each rating at uqs-score.com. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does OLPX pay dividends?

No — Olaplex Holdings, Inc. does not currently pay a dividend.

Olaplex does not currently pay a dividend. Given the company's focus on navigating a challenging growth environment and rebuilding brand momentum, capital is retained rather than distributed to shareholders. Investors seeking income from this position will need to look elsewhere, as no dividend program is in place.

When does OLPX report earnings?

Olaplex reports earnings on a quarterly cadence, consistent with standard practice for US-listed public companies.

The company has faced headwinds in recent periods, with softness across both its professional and consumer channels weighing on results. Revenue trends have reflected broader challenges in the premium hair care segment rather than isolated one-time events.

For the most recent quarter's results and management commentary, visit Olaplex's investor relations page directly.

OLPX Price History

-91.7% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Olaplex Holdings, Inc.?

$
Today it would be worth
$16,721
That's a +67.2% total return, or +67.2% annualized.

Based on Olaplex Holdings, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

OLPX Long-term Outlook

With Growth and Quality both rated Weak, the near-term fundamental outlook for OLPX remains cautious. The path to recovery depends on whether the brand can recapture professional salon loyalty and re-accelerate consumer demand. The Good Valuation label suggests some of this difficulty may already be reflected in the current price, which limits the downside scenario somewhat. Risk rated Good provides a degree of stability, but structural moat concerns make a sustained rebound uncertain.

Growth drivers

  • Potential recovery in professional salon channel demand
  • Expansion into new retail and international markets
  • New product innovation within the hair care category

Key risks

  • Continued erosion of brand differentiation in a crowded hair care market
  • Weak moat leaves the company exposed to competition from established and emerging brands
  • Sustained weakness in consumer spending on premium personal care products

OLPX vs Peers

Olaplex operates in a competitive personal care and beauty retail landscape alongside several other consumer-facing companies.

SVVSimilar UQS
Savers Value Village, Inc.

Savers Value Village operates in value retail rather than hair care, representing a different consumer spending dynamic within the broader Consumer Cyclical sector.

SBHOLPX scores lower
Sally Beauty Holdings, Inc.

Sally Beauty is a major specialty retailer of professional beauty products and serves as both a distribution partner and a competitive shelf-space rival for brands like Olaplex.

PET.TOOLPX scores lower
Pet Valu Holdings Ltd.

Pet Valu operates in the pet care retail space, sharing the Consumer Cyclical classification but serving an entirely different end market than hair care.

Frequently Asked Questions

What does Olaplex do?

Olaplex manufactures and sells hair care products built around bond-repair technology. Its products are sold through professional hair salons, retail stores, and direct-to-consumer channels. The brand is best known for treatments designed to repair and protect chemically processed or damaged hair.

Does OLPX pay dividends?

No, Olaplex does not currently pay a dividend. The company retains its capital rather than distributing it to shareholders. Investors focused on dividend income should be aware that OLPX is not structured as an income-generating holding at this time.

When does OLPX report earnings?

Olaplex reports financial results on a quarterly basis, as is standard for US-listed companies. For exact dates and scheduled calls, check the investor relations section of the Olaplex corporate website, which publishes upcoming reporting dates in advance.

Is OLPX a good stock to buy?

UQS Score rates OLPX as Below Average, driven by Weak ratings across Quality, Moat, and Growth. While Risk and Valuation are rated Good, the combination of weak fundamentals and limited competitive moat warrants careful consideration. The complete pillar breakdown is available to Pro members at uqs-score.com.

Is OLPX overvalued?

OLPX carries a Good Valuation rating from UQS Score, suggesting the current price is not overly stretched relative to the company's fundamentals. However, valuation alone does not make a stock attractive — the Weak Quality and Growth ratings are important context for any valuation assessment.

How does OLPX compare to its competitors?

Within the Consumer Cyclical sector, OLPX occupies a niche in premium hair care. Retailers like Sally Beauty serve as both distribution partners and shelf-space competitors. Olaplex's brand recognition gives it some differentiation, but its Weak Moat rating suggests that advantage has narrowed in recent periods.

What is OLPX's market cap bracket?

Olaplex is classified as a small-cap stock. This places it in a segment of the market that can offer higher growth potential but also carries greater volatility and liquidity risk compared to large-cap or mega-cap peers in the consumer sector.

Who founded Olaplex?

Olaplex was founded in 2014. The company's founding story and leadership history are publicly documented and available through its corporate website and investor relations materials for those seeking detailed background.

Is OLPX a long-term quality investment?

As a long-term quality indicator, OLPX's Below Average UQS Score raises questions about durability. Weak Moat and Quality ratings suggest the business has not yet demonstrated the consistent competitive advantages typically associated with long-term compounders. The Risk and Valuation ratings offer some offset, but the overall profile warrants scrutiny.

What is the main competitive advantage of Olaplex?

Olaplex built its early reputation on proprietary bond-building chemistry that differentiated it in the professional salon market. However, its current Weak Moat rating from UQS Score indicates that this advantage has come under pressure, likely from increased competition and brand fatigue in the premium hair care space.

What sector does OLPX belong to?

Olaplex is classified under the Consumer Cyclical sector. This means its business performance tends to be sensitive to consumer spending trends and discretionary purchasing behavior — factors that can amplify both upside and downside depending on the economic environment.

Is OLPX a growth stock or value stock?

Based on UQS pillar labels, OLPX does not fit neatly into either category at present. Its Growth pillar is rated Weak, ruling out a traditional growth stock profile. Its Valuation pillar is rated Good, which leans toward value territory — though weak fundamentals complicate a straightforward value case.

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Pro Analysis

OLPX — Score History

2530354045Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 7 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 24, 202633.417.419.025.270.158.7-1.4
Apr 19, 202634.817.119.024.670.169.10.0
Apr 18, 202634.817.119.024.670.168.8-0.6
Apr 11, 202635.417.119.024.670.172.90.0
Apr 9, 202635.417.019.024.670.172.90.0
Apr 8, 202635.417.119.024.670.172.90.0
Apr 2, 202635.417.019.024.670.172.9

OLPX — Pillar Breakdown

Quality

17.4/100 (25%)

Olaplex Holdings, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityWeak

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityWeak

Bottom-line profit as a share of revenue.

Gross Profit / AssetsModerate

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationModerate

Free cash flow relative to market value.

Growth

25.2/100 (20%)

Olaplex Holdings, Inc. faces growth headwinds with declining or stagnant revenue trends.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthWeak

Year-over-year earnings per share growth.

Forward Revenue OutlookWeak

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

70.1/100 (15%)

Olaplex Holdings, Inc. maintains a reasonable risk profile with manageable debt levels.

Financial LeverageModerate

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioStrong

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

58.7/100 (15%)

Olaplex Holdings, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.

Earnings YieldModerate

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowStrong

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorWeak

Enterprise value multiple relative to sector median.

Moat

19/100 (25%)

Olaplex Holdings, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for OLPX.

Score Composition

Quality
17.4×25%4.3
Growth
25.2×20%5.0
Risk
70.1×15%10.5
Valuation
58.7×15%8.8
Moat
19.0×25%4.8
Total
33.4Below Average

Financial Data

More Stock Analysis

How is the OLPX UQS Score Calculated?

The UQS (Unified Quality Score) for Olaplex Holdings, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Olaplex Holdings, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Olaplex Holdings, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.