OLPX
Consumer CyclicalOlaplex Holdings, Inc. · Specialty Retail · $1B
What is Olaplex Holdings, Inc.?
Olaplex Holdings is a Santa Barbara-based hair care brand known for its bond-building technology. Founded in 2014, the company sells professional and consumer hair care products through salons, retailers, and direct channels.
Olaplex develops and sells a range of hair care products centered on repairing and protecting hair bonds. Its lineup spans professional salon treatments, at-home maintenance shampoos and conditioners, and protective styling products. Revenue comes from three channels: professional salons, retail partners, and direct-to-consumer sales. The brand built early momentum in the professional salon market before expanding into mass retail and e-commerce.
Olaplex was founded in 2014 and is headquartered in Santa Barbara, California.
- Bond-building hair treatment systems for professional salons
- At-home shampoos and conditioners for hair maintenance
- Protective hair care products for everyday consumers
- Retail and direct-to-consumer product lines
Is OLPX a Good Stock to Buy?
UQS Score rates OLPX as Below Average overall, reflecting meaningful challenges across several key dimensions.
The brightest spots in OLPX's profile are its Risk and Valuation pillars, both rated Good. The Risk rating suggests the balance sheet and financial structure carry manageable downside relative to peers, while the Valuation label indicates the stock is not pricing in an overly optimistic scenario.
Quality, Moat, and Growth are all rated Weak — a combination that signals eroding competitive positioning, declining business momentum, and questions about the durability of the brand's early advantages.
Pro members can see the exact pillar breakdown and full financial metrics behind each rating at uqs-score.com. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does OLPX pay dividends?
No — Olaplex Holdings, Inc. does not currently pay a dividend.
Olaplex does not currently pay a dividend. Given the company's focus on navigating a challenging growth environment and rebuilding brand momentum, capital is retained rather than distributed to shareholders. Investors seeking income from this position will need to look elsewhere, as no dividend program is in place.
When does OLPX report earnings?
Olaplex reports earnings on a quarterly cadence, consistent with standard practice for US-listed public companies.
The company has faced headwinds in recent periods, with softness across both its professional and consumer channels weighing on results. Revenue trends have reflected broader challenges in the premium hair care segment rather than isolated one-time events.
For the most recent quarter's results and management commentary, visit Olaplex's investor relations page directly.
OLPX Price History
-91.7% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Olaplex Holdings, Inc.?
Based on Olaplex Holdings, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
OLPX Long-term Outlook
With Growth and Quality both rated Weak, the near-term fundamental outlook for OLPX remains cautious. The path to recovery depends on whether the brand can recapture professional salon loyalty and re-accelerate consumer demand. The Good Valuation label suggests some of this difficulty may already be reflected in the current price, which limits the downside scenario somewhat. Risk rated Good provides a degree of stability, but structural moat concerns make a sustained rebound uncertain.
Growth drivers
- Potential recovery in professional salon channel demand
- Expansion into new retail and international markets
- New product innovation within the hair care category
Key risks
- Continued erosion of brand differentiation in a crowded hair care market
- Weak moat leaves the company exposed to competition from established and emerging brands
- Sustained weakness in consumer spending on premium personal care products
OLPX vs Peers
Olaplex operates in a competitive personal care and beauty retail landscape alongside several other consumer-facing companies.
Savers Value Village operates in value retail rather than hair care, representing a different consumer spending dynamic within the broader Consumer Cyclical sector.
Sally Beauty is a major specialty retailer of professional beauty products and serves as both a distribution partner and a competitive shelf-space rival for brands like Olaplex.
Pet Valu operates in the pet care retail space, sharing the Consumer Cyclical classification but serving an entirely different end market than hair care.
Frequently Asked Questions
What does Olaplex do?
Olaplex manufactures and sells hair care products built around bond-repair technology. Its products are sold through professional hair salons, retail stores, and direct-to-consumer channels. The brand is best known for treatments designed to repair and protect chemically processed or damaged hair.
Does OLPX pay dividends?
No, Olaplex does not currently pay a dividend. The company retains its capital rather than distributing it to shareholders. Investors focused on dividend income should be aware that OLPX is not structured as an income-generating holding at this time.
When does OLPX report earnings?
Olaplex reports financial results on a quarterly basis, as is standard for US-listed companies. For exact dates and scheduled calls, check the investor relations section of the Olaplex corporate website, which publishes upcoming reporting dates in advance.
Is OLPX a good stock to buy?
UQS Score rates OLPX as Below Average, driven by Weak ratings across Quality, Moat, and Growth. While Risk and Valuation are rated Good, the combination of weak fundamentals and limited competitive moat warrants careful consideration. The complete pillar breakdown is available to Pro members at uqs-score.com.
Is OLPX overvalued?
OLPX carries a Good Valuation rating from UQS Score, suggesting the current price is not overly stretched relative to the company's fundamentals. However, valuation alone does not make a stock attractive — the Weak Quality and Growth ratings are important context for any valuation assessment.
How does OLPX compare to its competitors?
Within the Consumer Cyclical sector, OLPX occupies a niche in premium hair care. Retailers like Sally Beauty serve as both distribution partners and shelf-space competitors. Olaplex's brand recognition gives it some differentiation, but its Weak Moat rating suggests that advantage has narrowed in recent periods.
What is OLPX's market cap bracket?
Olaplex is classified as a small-cap stock. This places it in a segment of the market that can offer higher growth potential but also carries greater volatility and liquidity risk compared to large-cap or mega-cap peers in the consumer sector.
Who founded Olaplex?
Olaplex was founded in 2014. The company's founding story and leadership history are publicly documented and available through its corporate website and investor relations materials for those seeking detailed background.
Is OLPX a long-term quality investment?
As a long-term quality indicator, OLPX's Below Average UQS Score raises questions about durability. Weak Moat and Quality ratings suggest the business has not yet demonstrated the consistent competitive advantages typically associated with long-term compounders. The Risk and Valuation ratings offer some offset, but the overall profile warrants scrutiny.
What is the main competitive advantage of Olaplex?
Olaplex built its early reputation on proprietary bond-building chemistry that differentiated it in the professional salon market. However, its current Weak Moat rating from UQS Score indicates that this advantage has come under pressure, likely from increased competition and brand fatigue in the premium hair care space.
What sector does OLPX belong to?
Olaplex is classified under the Consumer Cyclical sector. This means its business performance tends to be sensitive to consumer spending trends and discretionary purchasing behavior — factors that can amplify both upside and downside depending on the economic environment.
Is OLPX a growth stock or value stock?
Based on UQS pillar labels, OLPX does not fit neatly into either category at present. Its Growth pillar is rated Weak, ruling out a traditional growth stock profile. Its Valuation pillar is rated Good, which leans toward value territory — though weak fundamentals complicate a straightforward value case.
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Pro Analysis
OLPX — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 24, 2026 | 33.4 | 17.4 | 19.0 | 25.2 | 70.1 | 58.7 | -1.4 |
| Apr 19, 2026 | 34.8 | 17.1 | 19.0 | 24.6 | 70.1 | 69.1 | 0.0 |
| Apr 18, 2026 | 34.8 | 17.1 | 19.0 | 24.6 | 70.1 | 68.8 | -0.6 |
| Apr 11, 2026 | 35.4 | 17.1 | 19.0 | 24.6 | 70.1 | 72.9 | 0.0 |
| Apr 9, 2026 | 35.4 | 17.0 | 19.0 | 24.6 | 70.1 | 72.9 | 0.0 |
| Apr 8, 2026 | 35.4 | 17.1 | 19.0 | 24.6 | 70.1 | 72.9 | 0.0 |
| Apr 2, 2026 | 35.4 | 17.0 | 19.0 | 24.6 | 70.1 | 72.9 | — |
OLPX — Pillar Breakdown
Quality
— 17.4/100 (25%)Olaplex Holdings, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 25.2/100 (20%)Olaplex Holdings, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 70.1/100 (15%)Olaplex Holdings, Inc. maintains a reasonable risk profile with manageable debt levels.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 58.7/100 (15%)Olaplex Holdings, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 19/100 (25%)Olaplex Holdings, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for OLPX.
Score Composition
Financial Data
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How is the OLPX UQS Score Calculated?
The UQS (Unified Quality Score) for Olaplex Holdings, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Olaplex Holdings, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Olaplex Holdings, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.