ODD
TechnologyOddity Tech Ltd. · Software - Infrastructure · $700M
What is Oddity Tech Ltd.?
Oddity Tech Ltd. is a consumer-tech company that builds digital-first brands in the beauty and wellness space. Operating globally from Tel Aviv-Jaffa, Israel, it uses proprietary technology to personalize product recommendations at scale.
Oddity Tech disrupts the traditionally offline beauty and wellness industry by combining data-driven technology with direct-to-consumer brand building. Its PowerMatch technology analyzes individual characteristics to match customers with the right products. Revenue flows primarily through e-commerce channels under two distinct brands — one focused on makeup and complexion, the other on hair and skin care — allowing the company to capture a broad slice of the beauty market without relying on physical retail.
Oddity Tech was incorporated in 2013 and is headquartered in Tel Aviv-Jaffa, Israel.
- IL MAKIAGE – face, complexion, eyes, brows, and lip products
- SpoiledChild – hair and skin care products
- PowerMatch – proprietary AI-driven product personalization technology
- Digital-first direct-to-consumer e-commerce platform
- Data-powered brand-scaling infrastructure
Is ODD a Good Stock to Buy?
UQS Score rates ODD as Good overall, reflecting a balanced but mixed picture across its five quality pillars.
The Risk pillar stands out as a clear strength, suggesting the company carries a relatively conservative financial profile compared to many small-cap peers. Valuation is rated Attractive, meaning the market may not be fully pricing in the company's potential — a point worth noting for investors weighing entry timing.
The Moat and Growth pillars both register as Weak, indicating limited evidence of durable competitive advantages and near-term growth momentum that lags expectations for a company in this stage.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does ODD pay dividends?
No — Oddity Tech Ltd. does not currently pay a dividend.
Oddity Tech does not currently pay a dividend. As a growth-oriented consumer-tech company still investing heavily in brand development and technology infrastructure, retaining capital for reinvestment is consistent with its stage and strategy. Investors seeking income should look elsewhere, while those focused on long-term value creation may find the reinvestment approach appropriate.
When does ODD report earnings?
Oddity Tech reports earnings on a quarterly cadence, typical for US-listed equities.
The company's quarterly results have reflected the dynamics of scaling a digital-first brand — balancing customer acquisition costs against revenue growth across its two brand pillars. Investors should monitor how PowerMatch adoption trends and brand expansion efforts translate into operating leverage over time.
For the most recent quarter's results and upcoming reporting dates, visit Oddity Tech's investor relations page directly.
ODD Price History
-71.0% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Oddity Tech Ltd.?
Based on Oddity Tech Ltd.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
ODD Long-term Outlook
The fundamental outlook for Oddity Tech is shaped by the tension between its Attractive valuation and its Weak Growth pillar. The company operates in a large and expanding global beauty market, but converting that opportunity into consistent top-line acceleration remains the central challenge. Its Strong Risk profile suggests the balance sheet is not a near-term concern, which provides some runway to execute on its brand-scaling strategy.
Growth drivers
- Expansion of the SpoiledChild brand into new product categories and markets
- Deeper adoption of PowerMatch technology driving higher conversion and retention
- Continued shift of beauty spending from offline retail to digital channels
Key risks
- Weak Moat rating signals limited pricing power and vulnerability to well-funded competitors
- Weak Growth pillar suggests near-term revenue acceleration may be harder to achieve than the market hopes
- Small-cap status means the stock can be sensitive to broader risk-off sentiment
ODD vs Peers
Oddity Tech operates in a competitive landscape that spans consumer tech, AI-driven platforms, and digital communications — here is how its closest listed peers differ.
Cognyte focuses on security intelligence analytics software, serving government and enterprise clients rather than consumer beauty markets.
Rezolve AI targets AI-powered commerce and engagement solutions for retailers, competing in the broader consumer-tech AI space but not in beauty.
Bandwidth provides cloud-based communications APIs for enterprises, operating in a fundamentally different vertical from Oddity's consumer brand model.
Frequently Asked Questions
What does Oddity Tech do?
Oddity Tech builds and scales digital-first consumer brands in the beauty and wellness industry. It uses its proprietary PowerMatch technology to personalize product recommendations. Its two brands — IL MAKIAGE and SpoiledChild — sell directly to consumers online, bypassing traditional retail channels.
Does ODD pay dividends?
No, Oddity Tech does not currently pay a dividend. The company reinvests its capital into brand development, technology, and market expansion. Investors focused on income generation should be aware that ODD is structured as a growth-oriented business at this stage.
When does ODD report earnings?
Oddity Tech follows a standard quarterly earnings cadence for US-listed companies. Specific upcoming report dates are not covered by our data source. Check Oddity Tech's official investor relations page for the most accurate and current schedule.
Is ODD a good stock to buy?
UQS Score rates ODD as Good overall. Its Attractive valuation and Strong Risk profile are positives, but the Weak Moat and Weak Growth pillars introduce meaningful uncertainty. Whether it fits your portfolio depends on your risk tolerance and investment horizon. View the full pillar breakdown on UQS Pro.
Is ODD overvalued?
According to the UQS Valuation pillar, ODD is currently rated Attractive — meaning the market price appears to offer reasonable value relative to the company's fundamentals. That said, valuation alone does not determine investment quality; the full five-pillar picture matters.
How does ODD compare to its competitors?
Oddity Tech's listed peers — Cognyte Software, Rezolve AI, and Bandwidth — operate in different verticals within the broader tech space. ODD is distinctive in applying consumer-tech infrastructure specifically to beauty and wellness, a niche that blends data science with direct-to-consumer brand building.
What is ODD's market cap bracket?
Oddity Tech is classified as a small-cap company. This means it carries higher volatility potential than large- or mega-cap peers, but may also offer more room for growth if its brand-scaling strategy gains traction over time.
Who founded Oddity Tech?
Oddity Tech was founded by Oran Holtzman and Rotem Holtzman. The company was incorporated in 2013 and has grown from its Israeli roots into a globally operating consumer-tech business with brands sold across multiple markets.
Is ODD a long-term quality investment?
As a long-term quality indicator, UQS Score rates ODD as Good — a middle-tier rating that reflects genuine strengths in risk management and valuation, offset by early-stage concerns around competitive moat and growth consistency. Long-term conviction would require improvement in those weaker pillars over time.
What is the main competitive advantage of Oddity Tech?
Oddity Tech's primary differentiator is its PowerMatch technology, which uses data to personalize beauty product recommendations at scale. This digital-native approach reduces reliance on physical retail and aims to build stronger customer relationships than traditional beauty brands. However, the UQS Moat pillar currently rates this advantage as Weak.
What sector does ODD belong to?
ODD is classified under the Technology sector, reflecting its data-driven, platform-first approach to building consumer brands. While its products are beauty and wellness goods, the underlying business model is built on proprietary tech infrastructure rather than conventional consumer goods manufacturing.
Is ODD a growth stock or value stock?
Based on UQS pillar labels, ODD presents an interesting mix — the Valuation pillar is Attractive, leaning toward value territory, while the Growth pillar is Weak, suggesting it has not yet demonstrated the acceleration typical of high-growth names. It sits somewhere between the two categories at this stage.
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Pro Analysis
ODD — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 23, 2026 | 55.6 | 65.3 | 29.0 | 23.5 | 82.4 | 100.0 | +0.6 |
| May 7, 2026 | 55.0 | 65.2 | 29.0 | 23.5 | 82.4 | 95.9 | -0.1 |
| May 4, 2026 | 55.1 | 65.2 | 29.0 | 23.5 | 82.4 | 96.6 | -0.6 |
| May 3, 2026 | 55.7 | 65.2 | 29.0 | 24.1 | 82.4 | 99.7 | +0.5 |
| Apr 26, 2026 | 55.2 | 65.2 | 29.0 | 24.1 | 82.4 | 96.3 | -0.3 |
| Apr 19, 2026 | 55.5 | 65.2 | 29.0 | 24.1 | 82.4 | 98.4 | -0.2 |
| Apr 14, 2026 | 55.7 | 65.2 | 29.0 | 24.1 | 82.4 | 100.0 | 0.0 |
| Apr 12, 2026 | 55.7 | 65.2 | 29.0 | 24.1 | 82.4 | 99.7 | 0.0 |
| Apr 11, 2026 | 55.7 | 65.2 | 29.0 | 24.1 | 82.4 | 100.0 | +0.1 |
| Apr 9, 2026 | 55.6 | 64.8 | 29.0 | 24.1 | 82.4 | 100.0 | +0.1 |
ODD — Pillar Breakdown
Quality
— 65.3/100 (25%)Oddity Tech Ltd. shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 23.5/100 (20%)Oddity Tech Ltd. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 82.4/100 (15%)Oddity Tech Ltd. carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 100.0/100 (15%)Oddity Tech Ltd. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
Enterprise value multiple relative to sector median.
Moat
— 29/100 (25%)Oddity Tech Ltd. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ODD.
Score Composition
Financial Data
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How is the ODD UQS Score Calculated?
The UQS (Unified Quality Score) for Oddity Tech Ltd. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Oddity Tech Ltd.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Oddity Tech Ltd. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.