NWL
Consumer DefensiveNewell Brands Inc. · Household & Personal Products · $2B
What is Newell Brands Inc.?
Newell Brands is a global consumer goods company behind dozens of household names spanning kitchens, offices, nurseries, and the outdoors. Headquartered in Atlanta, it has operated in its current form since 1980.
Newell designs, manufactures, and distributes consumer and commercial products across five segments. Revenue comes from selling branded goods through retail and commercial channels worldwide. The portfolio spans kitchen appliances, writing instruments, baby gear, outdoor products, and cleaning solutions — with well-known brands doing the heavy lifting in each category.
Newell Brands traces its modern structure to 1980 and is headquartered in Atlanta, Georgia.
- Kitchen appliances — Crock-Pot, Mr. Coffee, Sunbeam, Oster
- Writing and art supplies — Sharpie, Paper Mate, EXPO, Prismacolor
- Baby and infant gear — Graco, NUK, Baby Jogger
- Home storage and cookware — Rubbermaid, Ball, Calphalon, FoodSaver
Is NWL a Good Stock to Buy?
UQS Score rates NWL as Poor overall.
Among the five pillars, Valuation comes in at a Neutral reading — the one area that does not register as a clear weakness relative to the rest of the profile.
Quality, Moat, Growth, and Risk all carry Weak ratings, reflecting broad fundamental challenges across the business.
See the exact pillar breakdown and full financial metrics by signing up for a Pro account at UQS Score. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does NWL pay dividends?
Yes — Newell Brands Inc. pays a dividend.
Newell Brands does pay a regular dividend. Given the Weak ratings across most pillars, investors should weigh whether the payout is sustainable relative to the company's underlying cash generation and debt load before treating it as a reliable income source.
When does NWL report earnings?
Newell Brands reports earnings on a quarterly cadence, typical for US-listed equities.
The company's Weak Growth and Quality pillar ratings suggest recent results have faced headwinds. Segment performance across its broad brand portfolio has been uneven, and the overall fundamental picture has not shown a clear recovery trend.
For the most recent quarter's results, visit Newell Brands' investor relations page directly.
NWL Price History
-81.6% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Newell Brands Inc.?
Based on Newell Brands Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does Newell Brands do?
Newell Brands designs and sells consumer products across five segments — commercial cleaning, home appliances, home solutions, learning and development, and outdoor recreation. Its portfolio includes brands like Sharpie, Graco, Rubbermaid, Yankee Candle, and Crock-Pot, sold through retail and commercial channels globally.
Does NWL pay dividends?
Yes, Newell Brands currently pays a regular dividend. However, with Weak ratings across Quality, Growth, and Risk pillars, the sustainability of that dividend warrants careful scrutiny. Investors focused on income should review the company's cash flow profile before relying on the payout.
When does NWL report earnings?
Newell Brands follows a standard quarterly earnings schedule. For confirmed dates and the most recent results, check the investor relations section of the company's official website.
Is NWL a good stock to buy?
UQS Score rates NWL as Poor, with Weak readings across Quality, Moat, Growth, and Risk. Only Valuation registers as Neutral. That profile suggests meaningful fundamental challenges. The full pillar breakdown is available to Pro members on UQS Score.
Is NWL overvalued?
NWL's Valuation pillar is rated Neutral — neither clearly cheap nor expensive relative to its fundamentals. Given the Weak scores elsewhere, a neutral valuation does not automatically make the stock attractive. Pro members can view the detailed valuation metrics behind this rating.
What is NWL's market cap bracket?
Newell Brands is currently classified as a small-cap stock. This reflects a significant decline from its earlier large-cap status, consistent with the broad fundamental deterioration captured in its Poor UQS Score.
Is NWL a long-term quality investment?
As a long-term quality indicator, NWL's Poor UQS Score and Weak ratings across four of five pillars raise concerns. Long-term quality investing typically favors companies with durable moats and consistent growth — areas where Newell currently scores poorly.
What sector does NWL belong to?
Newell Brands is classified under the Consumer Defensive sector. While this sector is generally associated with stable demand, NWL's pillar ratings suggest it has not benefited from the defensive characteristics that stronger peers in the sector tend to display.
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Pro Analysis
NWL — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 24.5 | 19.2 | 19.0 | 26.1 | 5.6 | 59.4 | +0.7 |
| Apr 29, 2026 | 23.8 | 18.5 | 19.0 | 25.1 | 5.9 | 56.9 | 0.0 |
| Apr 19, 2026 | 23.8 | 18.5 | 19.0 | 25.3 | 5.9 | 56.9 | 0.0 |
| Apr 18, 2026 | 23.8 | 18.5 | 19.0 | 25.2 | 5.9 | 56.9 | -1.8 |
| Apr 13, 2026 | 25.6 | 18.5 | 19.0 | 25.2 | 5.9 | 68.8 | 0.0 |
| Apr 11, 2026 | 25.6 | 18.5 | 19.0 | 25.3 | 5.9 | 68.8 | -0.1 |
| Apr 8, 2026 | 25.7 | 18.7 | 19.0 | 25.3 | 5.9 | 68.8 | 0.0 |
| Apr 2, 2026 | 25.7 | 18.8 | 19.0 | 25.3 | 5.9 | 68.8 | — |
NWL — Pillar Breakdown
Quality
— 19.2/100 (25%)Newell Brands Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 26.1/100 (20%)Newell Brands Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 5.6/100 (15%)Newell Brands Inc. presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 59.4/100 (15%)Newell Brands Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 19/100 (25%)Newell Brands Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for NWL.
Score Composition
Financial Data
More Stock Analysis
How is the NWL UQS Score Calculated?
The UQS (Unified Quality Score) for Newell Brands Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Newell Brands Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Newell Brands Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.