NOAH
Financial ServicesNoah Holdings Limited · Asset Management · $670M
What is Noah Holdings Limited?
Noah Holdings Limited is a Shanghai-based wealth and asset management firm serving high-net-worth individuals and enterprises across Mainland China, Hong Kong, and select international markets. Founded in 2005, it has grown into one of China's independent wealth management players.
Noah operates through Wealth Management, Asset Management, and Other Businesses segments. The firm distributes a range of investment products — from public securities funds to private equity — and provides value-added services including investor education, trust services, and insurance brokerage. Its asset management arm manages onshore and offshore strategies across private equity, real estate, and multi-strategy mandates.
Noah Holdings was founded in 2005 and is headquartered in Shanghai, China.
- Private equity and public securities investment funds
- Wealth management and asset allocation advisory
- Insurance brokerage and trust services
- Onshore and offshore multi-strategy asset management
Is NOAH a Good Stock to Buy?
UQS Score rates NOAH as Below Average overall, reflecting meaningful challenges across several key dimensions.
The most notable positive in NOAH's profile is its Valuation pillar, which is rated Attractive — suggesting the market may already be pricing in much of the uncertainty surrounding the business. The Quality pillar lands at Neutral, indicating the underlying financials are neither a clear strength nor a drag.
Moat, Growth, and Risk are all rated Weak, pointing to limited competitive differentiation, subdued growth prospects, and elevated exposure to regulatory and macro risks in the China wealth management space.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does NOAH pay dividends?
Yes — Noah Holdings Limited pays a dividend.
Noah Holdings does pay a regular dividend, which is relatively uncommon among smaller-cap asset managers in emerging markets. The dividend may appeal to income-oriented investors, though the payout should be weighed against the company's Weak Growth and Risk pillar ratings, which introduce uncertainty around its sustainability.
When does NOAH report earnings?
Noah Holdings reports earnings on a quarterly cadence, consistent with its listing as a US-traded ADR.
Revenue trends have reflected the broader pressures facing China's wealth management industry, including regulatory tightening and shifting client sentiment. Growth has been subdued, consistent with the Weak Growth pillar rating in the UQS framework.
For the most recent quarter's results and guidance, visit Noah Holdings' official investor relations page.
NOAH Price History
-68.5% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Noah Holdings Limited?
Based on Noah Holdings Limited's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
NOAH Long-term Outlook
The fundamental outlook for Noah Holdings is cautious. With Growth and Risk both rated Weak, the near-term trajectory faces headwinds from China's evolving regulatory environment and a challenging fundraising climate for private wealth products. The Attractive Valuation rating suggests limited further downside may be priced in, but a meaningful re-rating would likely require visible improvement in business momentum or regulatory clarity.
Growth drivers
- Potential expansion of international and Hong Kong client base
- Recovery in Chinese private equity and alternative investment appetite
- Cross-selling of insurance and trust services to existing high-net-worth clients
Key risks
- Ongoing regulatory scrutiny of China's wealth management sector
- Weak competitive moat in a fragmented and increasingly competitive market
- Macro and geopolitical risks affecting cross-border capital flows
NOAH vs Peers
Noah Holdings operates in a niche that overlaps with several alternative asset and direct lending firms listed in the US.
NCDL focuses on US middle-market direct lending, offering a very different geographic and credit-risk profile compared to Noah's China-centric wealth management model.
VINP is a Brazil-based independent investment platform, sharing Noah's emerging-market wealth management focus but operating in a distinct regulatory and economic environment.
FDUS is a US business development company targeting lower middle-market companies, making it a yield-oriented alternative rather than a direct strategic peer to Noah.
Frequently Asked Questions
What does Noah Holdings do?
Noah Holdings provides wealth and asset management services to high-net-worth individuals and enterprises, primarily in Mainland China and Hong Kong. It distributes investment products ranging from public securities funds to private equity, and also offers trust, insurance brokerage, and investor education services.
Does NOAH pay dividends?
Yes, Noah Holdings pays a regular dividend. This is relatively uncommon for a small-cap emerging-market asset manager. Investors should review the company's investor relations page for the current dividend rate and payment schedule, and consider the Weak Risk pillar when assessing payout sustainability.
When does NOAH report earnings?
Noah Holdings reports on a quarterly cadence as a US-listed ADR. For exact dates of upcoming earnings releases, check the company's investor relations page or your brokerage's earnings calendar.
Is NOAH a good stock to buy?
The UQS Score rates NOAH as Below Average. While the Valuation pillar is Attractive, the Moat, Growth, and Risk pillars are all rated Weak. That combination warrants careful consideration. The full pillar breakdown is available to UQS Pro members.
Is NOAH overvalued?
Based on the UQS Valuation pillar, NOAH is rated Attractive — meaning the current price appears to reflect, or more than reflect, the underlying risks. That said, an attractive valuation alone does not offset weak fundamentals in other pillars.
How does NOAH compare to its competitors?
Noah's closest listed peers — NCDL, VINP, and FDUS — each operate in different geographies or business models. Noah is distinctive in its focus on China's high-net-worth wealth management market, which brings unique regulatory and macro exposure not shared by its US-listed peers.
What is NOAH's market cap bracket?
Noah Holdings is classified as a small-cap stock. This means it carries liquidity and volatility characteristics typical of smaller companies, and may receive less institutional analyst coverage than large-cap financial services peers.
Who founded Noah Holdings?
Noah Holdings was founded in 2005. Founding details, including the names of its founders, are publicly available through the company's official disclosures and widely reported in financial media.
Is NOAH a long-term quality investment?
From a long-term quality standpoint, NOAH's UQS profile raises caution. A Weak Moat suggests limited durable competitive advantage, while Weak Growth and Risk ratings point to structural challenges. The Attractive Valuation may offer a margin of safety, but long-term quality investors typically seek stronger moat and growth profiles.
What sector does NOAH belong to?
Noah Holdings operates in the Financial Services sector, specifically within wealth and asset management. Its business is concentrated in China's private wealth market, making it sensitive to Chinese regulatory policy and macroeconomic conditions more than most global financial services peers.
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Pro Analysis
NOAH — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 56.6 | 72.0 | 31.0 | 24.6 | 72.7 | 100.0 | +11.7 |
| May 7, 2026 | 44.9 | 47.0 | 31.0 | 24.6 | 36.4 | 100.0 | +0.1 |
| May 5, 2026 | 44.8 | 47.0 | 31.0 | 24.4 | 36.4 | 100.0 | 0.0 |
| Apr 30, 2026 | 44.8 | 47.0 | 31.0 | 24.2 | 36.4 | 100.0 | 0.0 |
| Apr 26, 2026 | 44.8 | 47.0 | 31.0 | 24.4 | 36.4 | 100.0 | -0.1 |
| Apr 21, 2026 | 44.9 | 47.0 | 31.0 | 24.5 | 36.4 | 100.0 | +0.1 |
| Apr 10, 2026 | 44.8 | 47.0 | 31.0 | 24.4 | 36.4 | 100.0 | +0.1 |
| Apr 5, 2026 | 44.7 | 47.0 | 31.0 | 23.5 | 36.4 | 100.0 | 0.0 |
| Apr 3, 2026 | 44.7 | 47.0 | 31.0 | 23.7 | 36.4 | 100.0 | +0.1 |
| Apr 2, 2026 | 44.6 | 47.0 | 31.0 | 23.1 | 36.4 | 100.0 | — |
NOAH — Pillar Breakdown
Quality
— 72.0/100 (25%)Noah Holdings Limited shows solid profitability with healthy returns on capital and reasonable margins.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Free cash flow relative to market value.
Growth
— 24.8/100 (20%)Noah Holdings Limited faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 72.7/100 (15%)Noah Holdings Limited maintains a reasonable risk profile with manageable debt levels.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 100.0/100 (15%)Noah Holdings Limited appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
Enterprise value multiple relative to sector median.
Moat
— 31/100 (25%)Noah Holdings Limited operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for NOAH.
Score Composition
Financial Data
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How is the NOAH UQS Score Calculated?
The UQS (Unified Quality Score) for Noah Holdings Limited is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Noah Holdings Limited's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Noah Holdings Limited is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.