NIQ
TechnologyNIQ Global Intelligence Plc · Information Technology Services · $3B
What is NIQ Global Intelligence Plc?
NIQ Global Intelligence Plc is a Chicago-based consumer intelligence company that uses AI-powered analytics to help brands and retailers understand global shopping behavior. The company serves clients across the Americas, EMEA, and APAC regions.
NIQ operates an AI-powered platform that collects and analyzes shopping data at scale, translating raw consumer behavior into actionable insights. Brands use these insights to refine product strategy, pricing, and market positioning, while retailers leverage them for assortment and supply chain decisions. Revenue is generated through subscription-based data services and analytics solutions delivered across three geographic segments: the Americas, EMEA, and APAC.
NIQ was incorporated in 2017 and is headquartered in Chicago, Illinois.
- AI-powered consumer shopping analytics platform
- Retail and brand performance measurement tools
- Global market intelligence across Americas, EMEA, and APAC
- Strategic decision-support data services for brands and retailers
Is NIQ a Good Stock to Buy?
UQS Score rates NIQ as Below Average overall, reflecting meaningful challenges across several key dimensions of business quality.
The Valuation pillar stands out as Attractive, suggesting the market may already be pricing in many of the company's headwinds. The Growth pillar registers as Neutral, indicating the business is not in freefall but has yet to demonstrate consistent upward momentum in fundamental performance.
Quality, Moat, and Risk all carry Weak ratings — a combination that signals limited competitive insulation, below-average business durability, and elevated financial or operational risk relative to peers.
Pro members can view the complete pillar breakdown and underlying financial metrics to form a more complete picture. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does NIQ pay dividends?
No — NIQ Global Intelligence Plc does not currently pay a dividend.
NIQ does not currently pay a dividend. For a company at this stage of development, capital is typically directed toward platform investment and operational scaling rather than shareholder distributions. Income-focused investors should note the absence of a dividend when evaluating NIQ against peers.
When does NIQ report earnings?
NIQ Global Intelligence reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Given the Weak Quality and Risk pillar ratings, recent results likely reflect ongoing pressure on profitability and cash generation relative to sector peers. The Neutral Growth rating suggests top-line trends are neither accelerating sharply nor contracting significantly.
For the most current quarterly results and guidance, visit NIQ Global Intelligence's investor relations page directly.
NIQ Price History
-36.9% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
NIQ Long-term Outlook
The fundamental outlook for NIQ is cautious. Weak Quality and Moat ratings suggest the company has not yet built the durable competitive advantages that typically support sustained earnings growth. A Neutral Growth profile indicates the business retains some forward momentum, but the Weak Risk rating points to meaningful execution and financial risks that could weigh on that trajectory. The Attractive Valuation label may reflect the market's recognition of these challenges.
Growth drivers
- Expansion of AI-powered analytics capabilities across global markets
- Growing demand for consumer intelligence among brands navigating shifting retail landscapes
- Potential cross-sell opportunities across Americas, EMEA, and APAC client bases
Key risks
- Weak moat leaves NIQ exposed to competition from larger data and analytics platforms
- Elevated risk profile may signal balance sheet or cash flow vulnerabilities
- Valuation re-rating risk if growth fails to materialize above current expectations
NIQ vs Peers
NIQ operates in a broader technology and data services landscape alongside companies that serve enterprise clients with data, analytics, and infrastructure solutions.
Paymentus focuses on cloud-based bill payment technology rather than consumer shopping analytics, serving a distinct segment of the enterprise data ecosystem.
Kyndryl provides large-scale IT infrastructure services, competing for enterprise technology budgets but with a managed-services model rather than consumer intelligence.
SAIC delivers technology and analytics solutions primarily to government clients, contrasting with NIQ's focus on commercial brands and retailers.
Frequently Asked Questions
What does NIQ Global Intelligence do?
NIQ Global Intelligence operates an AI-powered platform that analyzes consumer shopping data across global markets. The company turns that data into strategic insights for brands and retailers, helping them make better decisions on pricing, assortment, and market positioning. It serves clients across the Americas, EMEA, and APAC.
Does NIQ pay dividends?
NIQ does not currently pay a dividend. The company appears to prioritize reinvesting capital into its platform and operations rather than returning cash to shareholders. Investors seeking regular income should factor this into their evaluation.
When does NIQ report earnings?
NIQ reports financial results on a quarterly basis, in line with standard US-listed company practice. For precise reporting dates and the most recent results, check NIQ Global Intelligence's official investor relations page.
Is NIQ a good stock to buy?
UQS Score rates NIQ as Below Average, driven by Weak ratings across Quality, Moat, and Risk pillars. The Valuation pillar is Attractive, which may interest contrarian investors, but the underlying business quality concerns are meaningful. Pro members can access the full pillar breakdown to weigh these factors in detail.
Is NIQ overvalued?
The UQS Valuation pillar for NIQ is rated Attractive, suggesting the current market price may already reflect many of the company's challenges. That said, an attractive valuation alone does not offset weak quality or risk characteristics — context across all five pillars matters.
How does NIQ compare to its competitors?
NIQ operates in a different niche than many technology peers. While companies like Kyndryl focus on IT infrastructure and SAIC targets government clients, NIQ is specifically positioned in consumer shopping intelligence. Its UQS profile currently trails stronger-rated technology peers across most quality dimensions.
What is NIQ's market cap bracket?
NIQ Global Intelligence is classified as a mid-cap stock. This places it in a range that typically attracts both institutional and retail investor interest, though mid-cap companies can carry more volatility than large-cap peers in the same sector.
Who founded NIQ Global Intelligence?
NIQ Global Intelligence was incorporated in 2017 and is headquartered in Chicago, Illinois. For detailed founding history and leadership background, the company's official about page and investor relations materials are the most reliable sources.
Is NIQ a long-term quality investment?
From a long-term quality perspective, NIQ's current UQS profile raises caution. Weak Moat and Quality ratings suggest the company has not yet established the durable competitive advantages typically associated with strong long-term compounders. The Neutral Growth and Attractive Valuation ratings leave some room for improvement, but sustained execution would be needed.
What is the main competitive advantage of NIQ Global Intelligence?
NIQ's primary differentiator is its AI-powered platform for consumer shopping analytics, combined with global reach across three major geographic segments. However, the UQS Moat pillar is currently rated Weak, indicating that this advantage may not yet be sufficiently durable or defensible relative to sector peers.
What sector does NIQ belong to?
NIQ Global Intelligence is classified within the Technology sector, specifically operating at the intersection of data analytics and consumer intelligence. Investors can explore other [technology sector stocks](/sector/technology) rated by UQS Score for broader context.
Is NIQ a growth stock or value stock?
NIQ presents a mixed profile. The Growth pillar is Neutral, suggesting neither strong expansion nor contraction, while the Valuation pillar is Attractive — a combination that may appeal to value-oriented investors willing to accept quality and risk trade-offs. It does not fit cleanly into a high-growth category at this time.
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Pro Analysis
NIQ — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | 33.2 | 20.3 | 27.0 | 46.6 | 5.4 | 75.0 | -2.6 |
| May 13, 2026 | 35.8 | 16.5 | 27.0 | 46.4 | 5.0 | 99.3 | -1.0 |
| May 12, 2026 | 36.8 | 20.7 | 27.0 | 46.4 | 5.0 | 99.3 | +0.2 |
| May 8, 2026 | 36.6 | 0.0 | 27.0 | 46.4 | 36.9 | 100.0 | -0.1 |
| May 3, 2026 | 36.7 | 20.5 | 27.0 | 46.4 | 5.0 | 99.0 | +0.1 |
| Apr 26, 2026 | 36.6 | 20.5 | 27.0 | 46.4 | 5.0 | 98.3 | 0.0 |
| Apr 19, 2026 | 36.6 | 20.5 | 27.0 | 46.4 | 5.0 | 98.4 | -0.1 |
| Apr 18, 2026 | 36.7 | 20.5 | 27.0 | 46.4 | 5.0 | 98.9 | 0.0 |
| Apr 12, 2026 | 36.7 | 20.5 | 27.0 | 46.4 | 5.0 | 98.8 | +0.1 |
| Apr 11, 2026 | 36.6 | 20.5 | 27.0 | 46.4 | 5.0 | 98.1 | +1.2 |
NIQ — Pillar Breakdown
Quality
— 20.3/100 (25%)NIQ Global Intelligence Plc currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 46.6/100 (20%)NIQ Global Intelligence Plc shows steady but unspectacular growth, typical for mature companies.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 5.4/100 (15%)NIQ Global Intelligence Plc presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 75.0/100 (15%)NIQ Global Intelligence Plc appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 27/100 (25%)NIQ Global Intelligence Plc operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for NIQ.
Score Composition
Financial Data
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How is the NIQ UQS Score Calculated?
The UQS (Unified Quality Score) for NIQ Global Intelligence Plc is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses NIQ Global Intelligence Plc's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether NIQ Global Intelligence Plc is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.