MNSO
Consumer CyclicalMINISO Group Holding Limited · Specialty Retail · $4B
What is MINISO Group Holding Limited?
MINISO Group Holding Limited is a global lifestyle retailer headquartered in Guangzhou, China, selling affordable everyday products across Asia, the Americas, and Europe through thousands of stores and online channels.
MINISO generates revenue by retailing and wholesaling lifestyle products under its MINISO, WonderLife, and TOP TOY brand names. Its model combines high-volume, low-price merchandise with frequent product refreshes to drive repeat store visits. Revenue flows from both company-operated stores and a franchise network spanning multiple continents.
The company was founded in 2013 and is publicly listed from Guangzhou, China.
- MINISO lifestyle products (home decor, accessories, beauty, snacks)
- TOP TOY collectibles and blind boxes
- WonderLife branded goods
- Online sales channels
Is MNSO a Good Stock to Buy?
UQS Score rates MNSO as Good overall.
MNSO's strongest pillar is Growth, reflecting expanding store counts and international reach. Valuation is rated Attractive, suggesting the market may not be fully pricing in the company's expansion trajectory.
Both the Quality and Moat pillars are rated Weak, pointing to limited competitive differentiation and questions around earnings durability.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does MNSO pay dividends?
Yes — MINISO Group Holding Limited pays a dividend.
MNSO pays a regular dividend, which is relatively uncommon among growth-oriented consumer retailers. This reflects management's willingness to return capital to shareholders alongside its store expansion program. Investors seeking income alongside growth exposure may find this combination worth examining.
When does MNSO report earnings?
MINISO Group reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
The company's Growth pillar is rated Good, suggesting revenue expansion has been meaningful relative to sector peers. Risk is rated Neutral, indicating no outsized near-term financial concerns flagged by the model.
For the most recent quarter's results, visit MINISO Group's official investor relations page.
MNSO Price History
-16.9% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in MINISO Group Holding Limited?
Based on MINISO Group Holding Limited's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does MINISO do?
MINISO operates a global network of lifestyle retail stores selling affordable home decor, accessories, beauty products, toys, and collectibles. It runs stores under the MINISO, WonderLife, and TOP TOY brands across China, Asia, the Americas, and Europe, using both company-operated and franchise formats.
Does MNSO pay dividends?
Yes, MNSO pays a regular dividend. This is notable for a consumer retailer still in an active international expansion phase. Investors should check the company's investor relations page for the current dividend schedule and payout details.
When does MNSO report earnings?
MINISO Group reports on a quarterly cadence typical for US-listed companies. Specific upcoming dates are not covered by our data source — check the company's investor relations page for the current earnings calendar.
Is MNSO a good stock to buy?
UQS Score rates MNSO as Good overall. The Valuation pillar is Attractive and Growth is Good, but Quality and Moat are both Weak. Whether that profile fits your portfolio depends on your risk tolerance and investment horizon. The full pillar breakdown is available to Pro members.
Is MNSO overvalued?
The UQS Valuation pillar for MNSO is rated Attractive, suggesting the stock is not considered expensive relative to its fundamentals within the model's framework. Full valuation metrics are available to Pro members on uqs-score.com.
What is MNSO's market cap bracket?
MNSO is classified as a mid-cap stock. This places it in a range that typically offers more growth potential than large-caps but with greater volatility than mega-cap consumer names.
Who founded MINISO?
MINISO was founded in 2013. Founding details, including key individuals involved, are widely available through the company's official communications and public filings.
Is MNSO a long-term quality investment?
As a long-term quality indicator, MNSO's profile is mixed. Growth and Valuation pillars are favorable, but Weak scores in Quality and Moat suggest the business lacks strong structural advantages. Long-term holders should weigh those factors carefully. Pro members can access the complete analysis.
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Pro Analysis
MNSO — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 56.4 | 56.4 | 24.0 | 74.6 | 47.9 | 94.5 | +0.1 |
| May 16, 2026 | 56.3 | 56.4 | 24.0 | 74.6 | 47.9 | 93.9 | +0.1 |
| May 14, 2026 | 56.2 | 56.4 | 24.0 | 74.6 | 47.9 | 93.5 | -0.2 |
| May 12, 2026 | 56.4 | 56.4 | 24.0 | 74.6 | 47.9 | 94.4 | +9.3 |
| May 8, 2026 | 47.1 | 16.2 | 24.0 | 74.6 | 47.3 | 100.0 | -4.3 |
| May 7, 2026 | 51.4 | 39.7 | 24.0 | 74.6 | 47.9 | 89.2 | 0.0 |
| Apr 26, 2026 | 51.4 | 39.7 | 24.0 | 74.6 | 47.9 | 89.0 | 0.0 |
| Apr 19, 2026 | 51.4 | 39.7 | 24.0 | 74.6 | 47.9 | 89.4 | -0.5 |
| Apr 18, 2026 | 51.9 | 41.8 | 24.0 | 74.6 | 47.9 | 89.0 | -1.6 |
| Apr 11, 2026 | 53.5 | 41.8 | 24.0 | 74.6 | 47.9 | 100.0 | -1.8 |
MNSO — Pillar Breakdown
Quality
— 56.4/100 (25%)MINISO Group Holding Limited shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 74.6/100 (20%)MINISO Group Holding Limited demonstrates healthy growth trends across revenue and earnings.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 47.9/100 (15%)MINISO Group Holding Limited has some risk factors including moderate leverage or solvency concerns.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 94.7/100 (15%)MINISO Group Holding Limited appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 24/100 (25%)MINISO Group Holding Limited operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for MNSO.
Score Composition
Financial Data
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How is the MNSO UQS Score Calculated?
The UQS (Unified Quality Score) for MINISO Group Holding Limited is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses MINISO Group Holding Limited's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether MINISO Group Holding Limited is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.