MGNI

Communication Services

Magnite, Inc. · Advertising Agencies · $2B

UQS Score — Balanced Preset
50.5
Below Average

Magnite, Inc. scores 50.5/100 using the Balanced preset.

UQS vs Communication Services Sector
MGNI
50.5
Sector avg
35.8
Quality
Weak
Moat
Neutral
Growth
Weak
Risk
Good
Valuation
Attractive

What is Magnite, Inc.?

Magnite, Inc. is an independent sell-side advertising technology platform serving publishers and buyers across connected TV, streaming, and digital media. Headquartered in New York City, it operates globally and positions itself as a neutral marketplace for programmatic advertising.

Magnite connects digital publishers — including CTV channels, apps, and websites — with advertisers, agencies, and demand-side platforms through an automated programmatic marketplace. Publishers use Magnite's tools to manage and monetize their ad inventory, while buyers access that inventory to run targeted campaigns. The company generates revenue primarily by taking a share of the advertising spend that flows through its platform, making transaction volume a key driver of its business.

Magnite was incorporated in 2007 and is headquartered in New York City, New York.

  • Sell-side programmatic advertising platform for digital publishers
  • Connected TV (CTV) and streaming ad monetization tools
  • Demand-side access for agencies and trading desks
  • Inventory management and yield optimization for publishers
  • Cross-channel digital advertising marketplace

Is MGNI a Good Stock to Buy?

UQS Score rates MGNI as Good overall, reflecting a mixed but navigable profile for investors evaluating the programmatic ad tech space.

The Risk pillar stands out as a relative strength, suggesting the company's financial structure carries manageable downside exposure. Valuation is rated Attractive, meaning the stock may offer a reasonable entry point relative to its fundamentals — a notable characteristic for a sector where many peers trade at elevated premiums.

Growth is rated Weak, indicating the company has not demonstrated the expansion trajectory that growth-oriented investors typically seek. Quality and Moat both sit at Neutral, pointing to an average competitive position without a clearly durable edge.

See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does MGNI pay dividends?

No — Magnite, Inc. does not currently pay a dividend.

Magnite does not currently pay a dividend. For a company operating in competitive ad tech, retaining capital to invest in platform development, partnerships, and potential acquisitions is a common strategic choice. Income-focused investors should factor this into their assessment, while growth-oriented investors may view reinvestment as aligned with the company's long-term platform ambitions.

When does MGNI report earnings?

Magnite reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.

The company's recent results reflect the broader dynamics of the programmatic advertising market, where CTV growth has been a key narrative. Revenue trends have been uneven, consistent with the Weak Growth label in the UQS framework. Investors should monitor how platform volume and take rates evolve across reporting periods.

For the most recent quarter's results and guidance, visit Magnite's investor relations page directly.

MGNI Price History

-56.0% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Magnite, Inc.?

$
Today it would be worth
$3,722
That's a -62.8% total return, or -17.9% annualized.

Based on Magnite, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

MGNI Long-term Outlook

Magnite's fundamental outlook is shaped by the ongoing shift of advertising budgets toward connected TV and streaming — a structural tailwind that could support platform volume over time. However, the Weak Growth pillar signals that this tailwind has not yet translated into consistent expansion at the company level. The Attractive Valuation label suggests the market may already be pricing in a cautious scenario, which could limit downside if execution improves. The Good Risk rating provides some reassurance that the balance sheet is not a near-term vulnerability.

Growth drivers

  • Continued advertiser migration from linear TV to connected TV and streaming
  • Expansion of publisher partnerships and cross-channel inventory supply
  • Potential platform consolidation benefiting independent sell-side operators

Key risks

  • Sustained weakness in programmatic ad spending during macro downturns
  • Intensifying competition from larger, vertically integrated ad tech players
  • Execution risk in converting CTV market growth into platform revenue gains

MGNI vs Peers

Magnite operates in a fragmented digital media and ad tech landscape alongside companies with distinct business models and market focuses.

CMPRMGNI scores higher
Cimpress plc

Cimpress focuses on mass customization of physical and digital marketing products, operating in a different segment of the broader marketing services industry.

STGWMGNI scores higher
Stagwell Inc.

Stagwell is a challenger marketing services holding company combining digital agencies and data-driven media capabilities, competing more on the buy side of the advertising ecosystem.

ZDMGNI scores higher
Ziff Davis, Inc.

Ziff Davis operates as a digital media and internet company with owned-and-operated content properties, giving it a publisher-side perspective rather than a pure platform model.

Frequently Asked Questions

What does Magnite do?

Magnite operates an independent sell-side advertising platform that helps digital publishers — including CTV channels, streaming apps, and websites — manage and monetize their ad inventory. It also provides buyers such as advertisers and agencies with access to that inventory through programmatic channels. The company acts as a neutral marketplace rather than owning media properties itself.

Does MGNI pay dividends?

Magnite does not currently pay a dividend. The company retains capital to invest in its platform and pursue strategic growth initiatives. Investors seeking regular income should note this, while those focused on long-term platform value may view reinvestment as appropriate for the stage of the business.

When does MGNI report earnings?

Magnite follows a standard quarterly earnings cadence for US-listed companies. The company does not pre-announce specific dates far in advance. For the most current earnings schedule, check Magnite's investor relations page or a financial calendar service.

Is MGNI a good stock to buy?

UQS Score rates MGNI as Good overall. The Attractive Valuation and Good Risk labels are positives, while the Weak Growth and Neutral Quality and Moat ratings highlight areas of concern. Whether MGNI fits a portfolio depends on an investor's own risk tolerance and time horizon. The full pillar breakdown is available to UQS Pro members.

Is MGNI overvalued?

Based on the UQS framework, Magnite's Valuation pillar is rated Attractive, suggesting the stock is not trading at an excessive premium relative to its fundamentals. This does not guarantee price appreciation, but it does indicate the market may be pricing in a cautious outlook already.

How does MGNI compare to its competitors?

Magnite's closest sector peers in the UQS database include Cimpress, Stagwell, and Ziff Davis. Each operates in adjacent areas of digital media and marketing services with different business models. Magnite's pure-play sell-side platform focus distinguishes it from holding companies and owned-media operators. The full UQS comparison is available on each company's profile page.

What is MGNI's market cap bracket?

Magnite is classified as a small-cap company. This places it in a segment of the market that can offer higher growth potential but also carries greater volatility and liquidity risk compared to large- or mega-cap peers in the communication services sector.

Who founded Magnite?

Magnite traces its roots to The Rubicon Project, which was founded in 2007. The company rebranded to Magnite in July 2020 following a merger with Telaria. Founding and leadership history is publicly documented on Magnite's corporate website and investor relations materials.

Is MGNI a long-term quality investment?

As a long-term quality indicator, the UQS framework rates MGNI as Good — with Attractive Valuation and Good Risk providing a reasonable foundation, but Weak Growth and Neutral Moat suggesting the company has not yet demonstrated the durable competitive advantages associated with the highest-quality long-term holdings. Monitoring pillar trends over time is more informative than a single snapshot.

What is the main competitive advantage of Magnite?

Magnite positions itself as the largest independent sell-side platform, which in theory gives publishers a neutral alternative to walled-garden ad ecosystems. However, the UQS Moat pillar rates this advantage as Neutral, indicating the competitive edge is not yet considered strongly durable relative to sector peers.

What sector does MGNI belong to?

Magnite is classified under the Communication Services sector. Within that sector, it operates specifically in the ad technology and digital media infrastructure space, serving publishers and buyers across programmatic advertising channels including connected TV and web display.

Is MGNI a growth stock or value stock?

Based on the UQS framework, MGNI presents a mixed profile. The Growth pillar is rated Weak, which does not support a traditional growth stock classification. The Valuation pillar is rated Attractive, giving it some characteristics associated with value-oriented positioning. It may appeal most to investors looking for a reasonably priced ad tech platform with recovery potential.

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Pro Analysis

MGNI — Score History

4550556065Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 18 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 20, 202650.239.542.036.467.382.9-0.3
May 18, 202650.539.642.036.467.384.5-0.3
May 12, 202650.839.542.036.667.386.8-2.7
May 7, 202653.546.542.037.466.492.6+0.2
May 6, 202653.346.542.037.466.491.80.0
May 3, 202653.346.542.037.266.491.7-0.3
Apr 26, 202653.646.542.037.266.493.5+0.4
Apr 24, 202653.246.542.037.266.491.3-0.1
Apr 19, 202653.346.542.037.366.491.4-1.0
Apr 18, 202654.348.542.036.766.496.0-0.6

MGNI — Pillar Breakdown

Quality

39.5/100 (25%)

Magnite, Inc. has average quality metrics, with room for improvement in margins or capital efficiency.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityModerate

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityStrong

Bottom-line profit as a share of revenue.

Gross Profit / AssetsWeak

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationWeak

Free cash flow relative to market value.

Growth

36.4/100 (20%)

Magnite, Inc. shows steady but unspectacular growth, typical for mature companies.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthStrong

Year-over-year earnings per share growth.

Forward Revenue OutlookWeak

Analyst consensus for future revenue growth.

Forward EPS GrowthModerate

Analyst consensus for future earnings growth.

Risk

67.3/100 (15%)

Magnite, Inc. maintains a reasonable risk profile with manageable debt levels.

Financial LeverageStrong

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioWeak

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

85.3/100 (15%)

Magnite, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.

Earnings YieldStrong

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowStrong

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorWeak

Enterprise value multiple relative to sector median.

Moat

42/100 (25%)

Magnite, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for MGNI.

Score Composition

Quality
39.5×25%9.9
Growth
36.4×20%7.3
Risk
67.3×15%10.1
Valuation
85.3×15%12.8
Moat
42.0×25%10.5
Total
50.5Below Average

Financial Data

More Stock Analysis

How is the MGNI UQS Score Calculated?

The UQS (Unified Quality Score) for Magnite, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Magnite, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Magnite, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.