MCS

Communication Services

The Marcus Corporation · Entertainment · $560M

UQS Score — Balanced Preset
31.4
Below Average

The Marcus Corporation scores 31.4/100 using the Balanced preset.

UQS vs Communication Services Sector
MCS
31.4
Sector avg
35.8
Quality
Weak
Moat
Weak
Growth
Neutral
Risk
Weak
Valuation
Good

What is The Marcus Corporation?

The Marcus Corporation operates two distinct businesses under one roof: a regional movie theatre chain and a portfolio of full-service hotels and resorts, both concentrated in the United States. Founded in 1935 and headquartered in Milwaukee, Wisconsin, Marcus has served Midwestern communities for decades.

Marcus generates revenue through two segments. Its Theatres segment runs multiscreen cinemas across seventeen states under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands, along with a family entertainment center called Funset Boulevard. Its Hotels and Resorts segment owns and operates full-service properties while also managing hotels, resorts, and vacation ownership developments for third parties — earning both direct hospitality revenue and management fees.

The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.

  • Multiscreen movie theatres across seventeen US states
  • Movie Tavern by Marcus dine-in theatre concept
  • BistroPlex premium cinema experience
  • Full-service owned hotels and resorts
  • Third-party hotel and resort management services

Is MCS a Good Stock to Buy?

UQS Score rates MCS as Poor overall, reflecting broad weakness across most of the five scoring pillars.

The one area where Marcus stands out relative to its profile is Valuation, which is rated Good — suggesting the market may already be pricing in the company's challenges. Growth lands at a Neutral rating, meaning the business is neither accelerating nor in sharp decline.

Quality, Moat, and Risk are all rated Weak, pointing to thin competitive advantages, financial fragility, and limited earnings resilience — concerns that weigh heavily on the overall score.

Pro members can see the exact pillar breakdown and full financial metrics behind the MCS rating. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does MCS pay dividends?

Yes — The Marcus Corporation pays a dividend.

Marcus Corporation pays a regular dividend, which may appeal to income-oriented investors. For a small-cap leisure company operating in cyclical industries like cinema and hospitality, maintaining a dividend signals management's commitment to returning capital. Investors should weigh the dividend against the company's Weak Risk pillar, which suggests the payout could face pressure during downturns.

When does MCS report earnings?

The Marcus Corporation reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.

Marcus operates across two cyclical segments — theatres and hotels — meaning quarterly results can swing meaningfully with film release schedules, travel demand, and broader consumer spending trends. The company's Neutral Growth rating suggests performance has been neither strongly recovering nor deteriorating in recent periods.

For the most recent quarter's results and guidance, visit The Marcus Corporation's investor relations page directly.

MCS Price History

-6.4% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in The Marcus Corporation?

$
Today it would be worth
$9,925
That's a -0.8% total return, or -0.2% annualized.

Based on The Marcus Corporation's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

MCS Long-term Outlook

The fundamental outlook for Marcus is cautious. A Weak Quality and Weak Moat profile means the business lacks strong structural advantages to defend margins if competitive or macroeconomic conditions worsen. The Neutral Growth rating offers some stability, but the Weak Risk pillar indicates the balance sheet and earnings may not provide much cushion. The Good Valuation rating is the one constructive signal — the stock appears priced with limited optimism already baked in.

Growth drivers

  • Recovery in theatrical attendance as blockbuster film slates improve
  • Leisure travel demand supporting hotel occupancy and room rates
  • Third-party hotel management fees providing a capital-light revenue stream

Key risks

  • Structural decline in cinema attendance as streaming alternatives expand
  • High operating leverage in both segments amplifies downturns
  • Weak balance sheet flexibility limits response to unexpected shocks

MCS vs Peers

Marcus operates in the leisure and entertainment space, where it competes — directly or indirectly — with other consumer-facing entertainment and hospitality businesses.

RSVRMCS scores higher
Reservoir Media, Inc.

Reservoir Media focuses on music rights and publishing rather than physical venues, giving it a fundamentally different revenue model with no direct exposure to theatre or hotel operations.

HUYAMCS scores lower
HUYA Inc.

HUYA operates a live game-streaming platform in China, competing for entertainment time and attention in a digital format that contrasts sharply with Marcus's in-person venue model.

PLAYMCS scores higher
Dave & Buster's Entertainment, Inc.

Dave & Buster's combines dining and arcade-style entertainment under one roof, making it a closer analog to Marcus's family entertainment and dine-in cinema concepts in the out-of-home leisure space.

Frequently Asked Questions

What does The Marcus Corporation do?

The Marcus Corporation runs two businesses: a regional movie theatre chain operating under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands across seventeen states, and a hotels and resorts segment that owns, operates, and manages full-service properties. It also offers hospitality management services for third-party properties.

Does MCS pay dividends?

Yes, The Marcus Corporation pays a regular dividend. Income investors should note that the company's Weak Risk pillar rating suggests the dividend could come under pressure during periods of weak consumer spending or operational stress in its cyclical theatre and hotel businesses.

When does MCS report earnings?

Marcus reports earnings quarterly, in line with standard US-listed company practice. Because both of its segments — theatres and hotels — are cyclical, results can vary significantly by quarter. Check The Marcus Corporation's investor relations page for the latest schedule and filings.

Is MCS a good stock to buy?

UQS Score rates MCS as Poor, driven by Weak scores across Quality, Moat, and Risk. The Valuation pillar is rated Good, which may interest contrarian investors, but the weak structural profile warrants careful consideration. Pro members can view the complete pillar breakdown to form their own assessment.

Is MCS overvalued?

The UQS Valuation pillar for MCS is rated Good, suggesting the stock is not trading at a premium relative to its fundamentals. For a company with a Poor overall UQS Score, a reasonable valuation may reflect the market already accounting for the business's structural challenges.

How does MCS compare to its competitors?

Among the entertainment and leisure names in its peer group, Marcus is a small-cap operator with exposure to both physical cinema and hospitality — a dual-segment model that differs from pure-play streaming, gaming, or digital entertainment peers. Dave & Buster's is the closest analog in the out-of-home entertainment space.

What is MCS's market cap bracket?

The Marcus Corporation is classified as a small-cap company. This places it in a tier where liquidity, analyst coverage, and access to capital markets can be more limited than for larger peers in the leisure and hospitality sector.

Who founded The Marcus Corporation?

The Marcus Corporation was founded in 1935. Founding history and family background are widely documented in the company's public filings and official corporate history available through its investor relations materials.

Is MCS a long-term quality investment?

As a long-term quality indicator, UQS Score rates MCS as Poor. Weak scores in Quality, Moat, and Risk suggest the business lacks the durable competitive advantages and financial resilience typically associated with strong long-term compounders. The Neutral Growth and Good Valuation ratings provide limited offset.

What is the main competitive advantage of The Marcus Corporation?

Marcus's Moat pillar is rated Weak, indicating limited structural competitive advantages. Its regional brand recognition in the Midwest and its dual-segment model — combining theatres with hotels — offer some diversification, but neither segment benefits from strong barriers to entry or pricing power relative to the broader sector.

What sector does MCS belong to?

The Marcus Corporation is classified under the Communication Services sector. Within that broad classification, its actual operations span physical entertainment venues and hospitality, making it one of the more operationally distinct names in the sector.

Is MCS a growth stock or value stock?

Based on UQS pillar labels, MCS shows a Neutral Growth profile and a Good Valuation rating — a combination that leans more toward value territory than growth. It does not exhibit the accelerating revenue or earnings expansion typically associated with growth stocks.

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Pro Analysis

MCS — Score History

2025303540Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 15 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 22, 202631.223.915.040.826.662.4+3.0
May 10, 202628.22.115.041.038.466.50.0
May 8, 202628.22.115.041.038.466.20.0
May 7, 202628.212.615.041.018.269.4-2.2
May 4, 202630.421.215.041.018.269.8-0.4
May 3, 202630.821.215.040.918.272.2+0.2
May 1, 202630.621.215.040.918.271.10.0
Apr 26, 202630.621.215.041.518.270.1+0.2
Apr 22, 202630.421.215.041.518.268.80.0
Apr 19, 202630.421.215.041.218.269.0-0.1

MCS — Pillar Breakdown

Quality

23.9/100 (25%)

The Marcus Corporation currently shows below-average quality metrics, suggesting challenges with profitability.

Capital Efficiency (ROIC)Weak

How effectively capital is deployed to generate returns.

Return on EquityWeak

Profitability relative to shareholders' equity.

Operating ProfitabilityWeak

Ability to convert revenue into operating profit.

Net ProfitabilityWeak

Bottom-line profit as a share of revenue.

Gross Profit / AssetsModerate

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationModerate

Free cash flow relative to market value.

Growth

40.8/100 (20%)

The Marcus Corporation shows steady but unspectacular growth, typical for mature companies.

Recent Revenue TrendWeak

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthStrong

Year-over-year earnings per share growth.

Forward Revenue OutlookWeak

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

26.6/100 (15%)

The Marcus Corporation presents elevated risk with concerns around leverage or financial stability.

Financial LeverageWeak

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioWeak

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

63.6/100 (15%)

The Marcus Corporation trades at a reasonable valuation with decent earnings yield and FCF multiples.

Earnings YieldWeak

Inverse of forward P/E — higher yield means cheaper stock.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorModerate

Enterprise value multiple relative to sector median.

Moat

15/100 (25%)

The Marcus Corporation operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for MCS.

Score Composition

Quality
23.9×25%6.0
Growth
40.8×20%8.2
Risk
26.6×15%4.0
Valuation
63.6×15%9.5
Moat
15.0×25%3.8
Total
31.4Below Average

Financial Data

More Stock Analysis

How is the MCS UQS Score Calculated?

The UQS (Unified Quality Score) for The Marcus Corporation is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses The Marcus Corporation's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether The Marcus Corporation is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.