LAMR
Real EstateLamar Advertising Company · REIT - Specialty · $16B
What is Lamar Advertising Company?
Lamar Advertising Company is one of North America's largest outdoor advertising businesses, operating a vast network of billboards, transit displays, and digital signage across the United States and Canada. The company is structured as a real estate investment trust (REIT).
Lamar generates revenue by leasing advertising space on its displays to local businesses and national brands. Its inventory spans traditional static billboards, interstate logo signs, transit and airport advertising, and a growing digital billboard network — the largest in the United States, with roughly 3,800 digital displays. As a REIT, Lamar is required to distribute the majority of its taxable income to shareholders, which shapes both its capital allocation strategy and its appeal to income-oriented investors.
Lamar Advertising was founded in 1996 and is headquartered in Baton Rouge, Louisiana.
- Traditional static billboard advertising across major US markets
- Digital billboard network — largest in the United States
- Interstate logo and directional signage programs
- Transit and airport advertising formats
- Local and national brand out-of-home media solutions
Is LAMR a Good Stock to Buy?
UQS Score rates LAMR as Below Average overall, reflecting meaningful headwinds across several key pillars.
Lamar's Quality pillar stands out as its clearest strength, suggesting the underlying business generates relatively dependable cash flows — a characteristic common among established out-of-home media operators with long-standing advertiser relationships. The Moat and Valuation pillars land at Neutral, indicating neither a commanding competitive edge nor an obviously stretched price relative to fundamentals.
Growth and Risk are both rated Weak, pointing to limited near-term expansion potential and elevated risk factors that investors should weigh carefully before committing capital.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does LAMR pay dividends?
Yes — Lamar Advertising Company pays a dividend.
Lamar pays a regular dividend, consistent with its REIT structure, which mandates distributing most taxable income to shareholders. This makes LAMR a common consideration for income-focused investors. The dividend cadence is quarterly, and the payout is supported by the company's relatively stable advertising lease revenues. Investors should review the latest declaration on Lamar's investor relations page for current yield and payout details.
When does LAMR report earnings?
Lamar Advertising reports earnings on a quarterly cadence, typical for US-listed equities.
Lamar's results tend to reflect broader advertising market conditions and seasonal demand patterns, with outdoor media spending often tracking economic activity. The company's large digital billboard footprint provides some flexibility in pricing and campaign formats compared to traditional static inventory.
For the most recent quarter's results and guidance, visit Lamar Advertising's official investor relations page.
LAMR Price History
+63.4% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Lamar Advertising Company?
Based on Lamar Advertising Company's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
LAMR Long-term Outlook
The UQS Growth pillar for LAMR is rated Weak, suggesting the business faces limited near-term revenue expansion relative to broader market opportunities. Combined with a Weak Risk rating, the fundamental outlook calls for caution — particularly around leverage levels typical of REIT structures and sensitivity to advertising budget cycles. The Neutral Valuation rating indicates the market has not dramatically mispriced the stock in either direction, leaving little margin of safety if conditions deteriorate.
Growth drivers
- Continued conversion of static billboards to higher-yield digital displays
- Stable demand from local advertisers anchoring recurring lease revenues
- Potential upside from programmatic digital out-of-home advertising adoption
Key risks
- High debt load common to REIT structures limits financial flexibility
- Advertising spending is cyclical and vulnerable to economic slowdowns
- Regulatory and zoning constraints can restrict new display installations
LAMR vs Peers
Within the broader Real Estate sector, LAMR is often evaluated alongside other large-cap REITs and asset-heavy operators with distinct business models.
GLPI focuses on gaming facility real estate rather than advertising infrastructure, giving it a very different tenant and revenue profile.
Weyerhaeuser operates as a timber REIT, with revenues tied to lumber markets and timberland assets rather than media or advertising.
SBA Communications leases wireless tower infrastructure to telecom carriers, competing for REIT-oriented capital but serving an entirely different end market.
Frequently Asked Questions
What does Lamar Advertising do?
Lamar Advertising operates one of North America's largest networks of outdoor advertising displays, including traditional billboards, digital billboards, transit signage, and airport advertising. The company leases space on these displays to local businesses and national brands, generating recurring advertising revenue. It is structured as a REIT.
Does LAMR pay dividends?
Yes, Lamar Advertising pays a regular quarterly dividend. As a REIT, the company is required to distribute the majority of its taxable income to shareholders, making dividend payments a core part of its investor proposition. Check Lamar's investor relations page for the current dividend amount and schedule.
When does LAMR report earnings?
Lamar Advertising reports financial results on a quarterly cadence, consistent with standard US-listed company practice. For the exact date of the next earnings release, refer to Lamar's investor relations page, where the company publishes its financial calendar.
Is LAMR a good stock to buy?
UQS Score rates LAMR as Below Average overall. While the Quality pillar is rated Strong — reflecting relatively stable cash generation — the Growth and Risk pillars are both rated Weak. Investors should weigh the income appeal of the dividend against the limited growth outlook and elevated risk profile before making a decision.
Is LAMR overvalued?
The UQS Valuation pillar for LAMR is rated Neutral, suggesting the stock is neither obviously cheap nor dramatically expensive relative to its fundamentals. For the detailed valuation metrics behind this assessment, a UQS Pro account provides the full breakdown.
How does LAMR compare to its competitors?
Within the Real Estate sector, LAMR competes for investor capital alongside REITs such as GLPI, Weyerhaeuser, and SBA Communications. Each operates in a distinct asset class — gaming real estate, timberland, and wireless towers respectively — so direct operational comparisons are limited. UQS Pro members can view side-by-side pillar scores for a structured comparison.
What is LAMR's market cap bracket?
Lamar Advertising is classified as a large-cap company, reflecting its scale as one of the dominant outdoor advertising operators in North America with over 352,000 displays across the United States and Canada.
Who founded Lamar Advertising?
Lamar Advertising's roots trace back to 1902, though the current corporate entity was established in 1996. The company's founding history and leadership background are publicly documented on Lamar's official website and investor relations materials.
Is LAMR a long-term quality indicator?
From a long-term quality perspective, LAMR's Strong Quality pillar suggests the business has durable cash flow characteristics. However, the Weak Growth and Risk ratings indicate structural challenges that could limit long-term compounding potential. Investors focused on income stability may view it differently than those prioritizing capital appreciation.
What is the main competitive advantage of Lamar Advertising?
Lamar's primary advantage lies in its scale — operating one of the largest outdoor advertising networks in North America, including the biggest digital billboard network in the United States. Physical display locations are difficult to replicate due to zoning restrictions and permitting requirements, creating a degree of structural barrier to new competition.
What sector does LAMR belong to?
Lamar Advertising is classified in the Real Estate sector, operating as a real estate investment trust. This structure influences its capital allocation, dividend policy, and how it is evaluated relative to other income-generating real estate businesses.
Is LAMR a growth stock or value stock?
Based on UQS pillar ratings, LAMR leans toward neither category cleanly. The Growth pillar is rated Weak, making it difficult to characterize as a traditional growth stock. The Neutral Valuation rating suggests it is not a deep-value opportunity either. It may appeal most to income investors given its REIT dividend structure.
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Pro Analysis
LAMR — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 46.2 | 81.3 | 41.0 | 32.9 | 13.1 | 47.1 | -0.5 |
| May 7, 2026 | 46.7 | 85.7 | 41.0 | 30.0 | 16.0 | 44.0 | 0.0 |
| May 3, 2026 | 46.7 | 85.7 | 41.0 | 30.0 | 16.0 | 44.2 | -0.1 |
| Apr 26, 2026 | 46.8 | 85.7 | 41.0 | 30.0 | 16.0 | 45.2 | -0.1 |
| Apr 22, 2026 | 46.9 | 85.7 | 41.0 | 30.0 | 16.0 | 45.3 | +0.1 |
| Apr 21, 2026 | 46.8 | 85.6 | 41.0 | 30.0 | 16.0 | 45.0 | -0.1 |
| Apr 20, 2026 | 46.9 | 85.7 | 41.0 | 30.0 | 16.0 | 45.3 | 0.0 |
| Apr 19, 2026 | 46.9 | 85.7 | 41.0 | 30.0 | 16.0 | 45.4 | -0.1 |
| Apr 18, 2026 | 47.0 | 85.9 | 41.0 | 30.0 | 16.0 | 45.7 | +0.4 |
| Apr 14, 2026 | 46.6 | 85.9 | 41.0 | 30.0 | 16.0 | 43.4 | 0.0 |
LAMR — Pillar Breakdown
Quality
— 81.3/100 (25%)Lamar Advertising Company demonstrates outstanding capital efficiency and profitability, placing it among the highest-quality businesses in the market.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Free cash flow relative to market value.
Growth
— 32.9/100 (20%)Lamar Advertising Company faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 13.1/100 (15%)Lamar Advertising Company presents elevated risk with concerns around leverage or financial stability.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 47.0/100 (15%)Lamar Advertising Company has a mixed valuation — some metrics suggest fair value while others appear stretched.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 41/100 (25%)Lamar Advertising Company possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for LAMR.
Score Composition
Financial Data
More Stock Analysis
How is the LAMR UQS Score Calculated?
The UQS (Unified Quality Score) for Lamar Advertising Company is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Lamar Advertising Company's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Lamar Advertising Company is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.