JOUT
Consumer CyclicalJohnson Outdoors Inc. · Leisure · $460M
What is Johnson Outdoors Inc.?
Johnson Outdoors Inc. designs and markets outdoor recreational products across fishing, camping, watercraft, and diving categories. Headquartered in Racine, Wisconsin, the company sells its gear through specialty retailers, chain stores, and online channels worldwide.
The company earns revenue by developing and selling branded outdoor equipment across four segments. Its Fishing segment — the largest — covers electric trolling motors, fish finders, and GPS units. Camping covers tents and portable cooking systems. Watercraft Recreation offers kayaks, canoes, and paddles. The Diving segment produces regulators, buoyancy compensators, and dive computers for underwater enthusiasts.
Johnson Outdoors was founded in 1987 and is headquartered in Racine, Wisconsin.
- Electric trolling motors and shallow-water anchors (Minn Kota)
- Sonar and GPS fish-finding equipment (Humminbird)
- Kayaks, canoes, and paddles (Old Town, Ocean Kayak)
- Camping tents and portable cooking systems (Eureka!, Jetboil)
Is JOUT a Good Stock to Buy?
UQS Score rates JOUT as Below Average overall.
The Risk pillar stands out as the clearest positive — the company carries a balance sheet profile that compares favorably within its peer group. Valuation is also rated Good, suggesting the market may not be pricing in an optimistic scenario for the business.
Quality, Moat, and Growth are all rated Weak, reflecting challenges in profitability, competitive differentiation, and revenue trajectory that weigh on the composite score.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does JOUT pay dividends?
Yes — Johnson Outdoors Inc. pays a dividend.
Johnson Outdoors pays a regular dividend, which is relatively uncommon among small-cap consumer cyclical companies. The dividend signals management's willingness to return capital to shareholders even amid a seasonal, discretionary business model. Investors seeking income should verify the current yield and payout cadence directly with the company's investor relations materials.
When does JOUT report earnings?
Johnson Outdoors reports earnings on a quarterly cadence, typical for US-listed equities.
As a seasonal business, results tend to vary meaningfully across quarters, with stronger performance typically tied to peak outdoor recreation periods. Revenue and margin trends have faced headwinds consistent with the broader consumer cyclical sector. For the most recent quarter's results, see Johnson Outdoors' investor relations page.
For the most recent quarter's results, visit Johnson Outdoors' official investor relations page.
JOUT Price History
-51.1% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Johnson Outdoors Inc.?
Based on Johnson Outdoors Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
JOUT Long-term Outlook
The UQS Growth pillar is rated Weak, pointing to limited near-term revenue expansion. The Risk pillar's Strong rating provides some cushion — the company appears positioned to weather downturns without acute financial stress. However, Weak Quality and Moat ratings suggest the business may struggle to convert any demand recovery into durable earnings improvement.
Growth drivers
- Continued consumer interest in fishing and outdoor recreation activities
- Potential for product innovation in fish-finding and trolling motor technology
- Expansion of e-commerce and specialty retail distribution channels
Key risks
- Highly seasonal demand makes revenue unpredictable across quarters
- Weak competitive moat leaves brands exposed to lower-cost alternatives
- Consumer cyclical exposure means spending cuts hit discretionary gear first
JOUT vs Peers
Johnson Outdoors competes in the broader outdoor recreation and leisure products space alongside several other consumer-focused companies.
TWC Enterprises focuses on golf and leisure club operations, representing a different slice of the outdoor recreation market compared to JOUT's equipment-manufacturing model.
Here Group operates in the leisure and hospitality space, contrasting with Johnson Outdoors' product-centric approach to outdoor recreation.
JAKKS Pacific is a consumer products company focused on toys and play, sharing JOUT's small-cap, discretionary-spending exposure but serving a different end market.
Frequently Asked Questions
What does Johnson Outdoors do?
Johnson Outdoors designs, manufactures, and sells outdoor recreational products across four segments: Fishing, Camping, Watercraft Recreation, and Diving. Its brands include Minn Kota, Humminbird, Old Town, Eureka!, and Jetboil, sold through specialty retailers and online channels worldwide.
Does JOUT pay dividends?
Yes, Johnson Outdoors pays a regular dividend. This is notable for a small-cap consumer cyclical company. Investors should check the company's investor relations page for the current dividend rate and payment schedule, as these can change.
When does JOUT report earnings?
Johnson Outdoors reports on a quarterly cadence standard for US-listed companies. Because it operates a seasonal business, results can vary significantly by quarter. Check the company's investor relations page for the current earnings calendar.
Is JOUT a good stock to buy?
UQS Score rates JOUT as Below Average, reflecting Weak scores across Quality, Moat, and Growth pillars. The Risk pillar is Strong and Valuation is Good, which may appeal to certain investors. The full pillar breakdown is available to UQS Pro members.
Is JOUT overvalued?
The UQS Valuation pillar for JOUT is rated Good, suggesting the stock is not obviously expensive relative to its fundamentals. However, Weak Quality and Growth ratings mean investors should weigh valuation in the context of the company's broader challenges.
How does JOUT compare to its competitors?
Johnson Outdoors is a small-cap outdoor equipment manufacturer, which differentiates it from peers like TWC Enterprises (golf and leisure clubs) and JAKKS Pacific (toys). Its multi-segment, branded product model is relatively unique among its closest listed comparables.
What is JOUT's market cap bracket?
Johnson Outdoors is classified as a small-cap company. This places it in a segment of the market that can offer higher growth potential but also carries greater volatility and liquidity risk compared to large- or mega-cap peers.
Who founded Johnson Outdoors?
Johnson Outdoors was founded in 1987. The company traces its roots to the Johnson family, with Helen Johnson-Leipold serving as a long-standing leader of the business. Founding details are widely available through the company's official history.
Is JOUT a long-term quality investment?
As a long-term quality indicator, JOUT's UQS profile is mixed. The Strong Risk rating suggests financial resilience, but Weak Quality, Moat, and Growth ratings raise questions about the company's ability to compound value over time. Pro members can view the complete analysis.
What sector does JOUT belong to?
Johnson Outdoors belongs to the Consumer Cyclical sector. This means its business is sensitive to consumer confidence and discretionary spending — factors that can amplify both upside and downside depending on the economic environment.
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Pro Analysis
JOUT — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 45.0 | 26.1 | 16.0 | 38.8 | 100.0 | 78.0 | +2.8 |
| May 7, 2026 | 42.2 | 29.2 | 16.0 | 37.7 | 87.2 | 68.6 | +0.1 |
| May 6, 2026 | 42.1 | 29.2 | 16.0 | 37.7 | 87.2 | 68.2 | 0.0 |
| May 3, 2026 | 42.1 | 29.2 | 16.0 | 37.1 | 87.2 | 68.3 | -0.1 |
| Apr 26, 2026 | 42.2 | 29.2 | 16.0 | 37.1 | 87.2 | 69.1 | 0.0 |
| Apr 19, 2026 | 42.2 | 29.2 | 16.0 | 37.1 | 87.2 | 69.6 | +0.1 |
| Apr 18, 2026 | 42.1 | 29.1 | 16.0 | 37.1 | 87.2 | 68.7 | -1.4 |
| Apr 12, 2026 | 43.5 | 29.1 | 16.0 | 37.1 | 87.2 | 78.1 | -0.4 |
| Apr 11, 2026 | 43.9 | 29.1 | 16.0 | 37.1 | 87.2 | 80.8 | 0.0 |
| Apr 10, 2026 | 43.9 | 29.3 | 16.0 | 37.1 | 87.2 | 80.8 | -0.2 |
JOUT — Pillar Breakdown
Quality
— 26.1/100 (25%)Johnson Outdoors Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 38.8/100 (20%)Johnson Outdoors Inc. shows steady but unspectacular growth, typical for mature companies.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 100.0/100 (15%)Johnson Outdoors Inc. carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 78.5/100 (15%)Johnson Outdoors Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 16/100 (25%)Johnson Outdoors Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for JOUT.
Score Composition
Financial Data
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How is the JOUT UQS Score Calculated?
The UQS (Unified Quality Score) for Johnson Outdoors Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Johnson Outdoors Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Johnson Outdoors Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.