IBTA

Based on Ibotta, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

What does Ibotta do?

Ibotta operates the Ibotta Performance Network, a digital promotions platform that connects consumer packaged goods brands with shoppers through publishers and retailers. Brands pay to distribute targeted offers, and Ibotta earns fees based on promotion performance. The platform sits at the intersection of advertising technology and retail media.

Does IBTA pay dividends?

No, Ibotta does not currently pay a dividend. The company is focused on growing its platform and expanding its network rather than returning capital to shareholders through distributions. Investors prioritizing income may want to consider this when evaluating the stock.

When does IBTA report earnings?

Ibotta reports on a quarterly cadence, consistent with US-listed public companies. Specific dates are not covered by our data source. For confirmed upcoming earnings dates, check Ibotta's investor relations page or a financial calendar service.

Is IBTA a good stock to buy?

UQS Score rates IBTA as Below Average, driven by Weak ratings across Quality, Moat, and Growth pillars. The Good Risk rating provides some stability, but the Elevated Valuation adds caution. The complete pillar breakdown is available to Pro members on uqs-score.com.

Is IBTA overvalued?

IBTA's Valuation pillar is rated Elevated, suggesting the current market price may not be fully supported by the company's underlying financial fundamentals. For investors focused on value, this is a meaningful consideration alongside the Weak Quality and Growth ratings.

How does IBTA compare to its competitors?

Ibotta's peers in the technology sector include Enghouse Systems, Amplitude, and Yalla Group — each with distinct business models. IBTA's focus on consumer promotion distribution sets it apart, though its Below Average UQS Score suggests it currently lags on several quality and growth dimensions relative to the broader sector.

What is IBTA's market cap bracket?

Ibotta is classified as a small-cap company. This places it in a segment of the market that can offer growth potential but typically carries higher volatility and less analyst coverage than large- or mega-cap peers.

Who founded Ibotta?

Ibotta was founded by Bryan Leach and incorporated in 2011 under the name Zing Enterprises, Inc., before rebranding to Ibotta in 2012. The company is headquartered in Denver, Colorado. Further founding details are widely available through public sources.

Is IBTA a long-term quality investment?

From a long-term quality perspective, IBTA's current UQS profile presents challenges. Weak ratings in Quality, Moat, and Growth suggest the business has not yet built the durable characteristics typically associated with long-term compounders. Monitoring improvement in these pillars over time would be key for long-term investors.

What is the main competitive advantage of Ibotta?

Ibotta's potential advantage lies in its network connecting brands, publishers, and retailers through a single promotions platform. However, the Moat pillar currently rates Weak, indicating this advantage has not yet translated into a clearly defensible market position relative to peers.

What sector does IBTA belong to?

Ibotta is classified in the Technology sector. More specifically, it operates within the advertising technology and retail media space, providing digital promotion infrastructure for consumer packaged goods brands.

Is IBTA a growth stock or value stock?

Based on UQS pillar labels, IBTA does not fit cleanly into either category at this time. Its Growth pillar rates Weak, and its Valuation pillar rates Elevated — meaning it carries a higher price relative to fundamentals without the growth profile to match. Pro members can view the full breakdown on uqs-score.com.

Ibotta, Inc. has average quality metrics, with room for improvement in margins or capital efficiency.

Ibotta, Inc. faces growth headwinds with declining or stagnant revenue trends.

Ibotta, Inc. maintains a reasonable risk profile with manageable debt levels.

Ibotta, Inc. has a mixed valuation — some metrics suggest fair value while others appear stretched.

Ibotta, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for IBTA.

The UQS (Unified Quality Score) for Ibotta, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Ibotta, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Ibotta, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.