GOOG
TechnologyAlphabet Inc. · $2.1T
GOOG Price History
+120.8% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Alphabet Inc.?
Based on Alphabet Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
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- ✓Detailed 6-pillar UQS breakdown with exact scores
- ✓All 29 metrics with sector-calibrated comparisons
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Pro Analysis
GOOG — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| Aug 1, 2026 | 68.2 | 66.0 | 84.0 | 54.6 | 87.9 | 44.0 | -0.7 |
| Jul 29, 2026 | 68.9 | 66.1 | 84.0 | 54.5 | 87.9 | 48.6 | -0.9 |
| Jul 25, 2026 | 69.8 | 66.2 | 84.0 | 54.5 | 87.9 | 54.6 | +0.6 |
| Jul 24, 2026 | 69.2 | 66.2 | 84.0 | 52.3 | 87.9 | 53.3 | +0.8 |
| Jul 23, 2026 | 68.4 | 65.6 | 84.0 | 52.0 | 87.9 | 49.0 | +1.8 |
| Jul 22, 2026 | 66.6 | 68.3 | 84.0 | 51.9 | 79.4 | 41.9 | 0.0 |
| Jul 21, 2026 | 66.6 | 68.2 | 84.0 | 51.9 | 79.4 | 41.5 | 0.0 |
| Jul 19, 2026 | 66.6 | 68.3 | 84.0 | 51.9 | 79.4 | 41.3 | +0.2 |
| Jul 18, 2026 | 66.4 | 68.3 | 84.0 | 51.4 | 79.4 | 41.2 | +0.2 |
| Jul 17, 2026 | 66.2 | 68.2 | 84.0 | 51.4 | 79.4 | 39.7 | +0.6 |
GOOG — Pillar Breakdown
Quality
— 74.8/100 (25%)Alphabet Inc. shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Free cash flow relative to market value.
Growth
— 27.3/100 (20%)Alphabet Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 92.6/100 (15%)Alphabet Inc. carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Altman Z-Score or Piotroski F-Score — bankruptcy and distress risk.
Valuation
— 54.4/100 (15%)Alphabet Inc. has a mixed valuation — some metrics suggest fair value while others appear stretched.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Moat
— 84/100 (25%)Alphabet Inc. benefits from powerful competitive advantages creating significant barriers to entry. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for GOOG.
Score Composition
Financial Data
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How is the GOOG UQS Score Calculated?
The UQS (Unified Quality Score) for Alphabet Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Alphabet Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Alphabet Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.