FLO

Based on Flowers Foods, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

What does Flowers Foods do?

Flowers Foods produces and markets packaged bakery products across the United States. Its portfolio includes fresh breads, buns, rolls, snack cakes, tortillas, and frozen baked goods sold under brands like Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake. Products reach consumers through retail stores, foodservice distributors, and restaurant chains.

Does FLO pay dividends?

Yes, Flowers Foods pays a regular dividend. The company has maintained a consistent payout, which can appeal to income-oriented investors. However, given the Weak Risk and Growth pillar ratings in the UQS framework, investors should assess whether the dividend remains sustainable over time. Check the company's investor relations page for the current dividend rate.

When does FLO report earnings?

Flowers Foods reports earnings on a quarterly cadence, consistent with standard practice for US-listed companies. For the exact timing of upcoming earnings releases, refer to the investor relations section of the Flowers Foods website.

Is FLO a good stock to buy?

UQS Score rates FLO as Below Average, driven by Weak ratings across the Moat, Growth, and Risk pillars. The Valuation pillar is Attractive, which may interest value-oriented investors. Whether FLO fits your portfolio depends on your risk tolerance and investment goals — the full pillar breakdown is available to UQS Pro members.

Is FLO overvalued?

Based on the UQS Valuation pillar, FLO is rated Attractive, suggesting the stock is not overvalued relative to its fundamentals. In fact, it may be priced at a discount compared to peers. That said, a low valuation alone does not offset the Weak Growth and Risk profiles — context matters when interpreting valuation signals.

How does FLO compare to its competitors?

Flowers Foods occupies a distinct niche as a large-scale packaged bread and snack cake producer. Compared to peers like BellRing Brands and Herbalife, which focus on nutrition and direct-sales models, FLO is more exposed to commodity input costs and traditional retail dynamics. J&J Snack Foods is the closest overlap in the snack and foodservice bakery space.

What is FLO's market cap bracket?

Flowers Foods is classified as a small-cap company. This places it below large-cap consumer staples peers in terms of market size, which can mean lower liquidity and higher volatility relative to mega-cap food companies, though it may also present valuation opportunities for investors focused on smaller, established businesses.

Who founded Flowers Foods?

Flowers Foods traces its origins to 1919, making it one of the older bakery businesses in the United States. The company was formerly known as Flowers Industries before changing its name to Flowers Foods, Inc. in 2001. For detailed founding history, the company's official website and public filings provide comprehensive background.

Is FLO a long-term quality investment?

As a long-term quality indicator, FLO's UQS profile presents a mixed picture. The Neutral Quality pillar suggests the business is fundamentally stable, but Weak Moat and Growth ratings indicate limited competitive durability and expansion potential over time. Income investors may value the dividend, but long-term growth-oriented investors should weigh the structural challenges carefully.

What is the main competitive advantage of Flowers Foods?

Flowers Foods benefits from a broad portfolio of recognized brand names spanning mainstream, organic, and gluten-free categories. Its direct-store-delivery network provides shelf presence and retailer relationships that are difficult to replicate quickly. However, the UQS Moat pillar is rated Weak, suggesting these advantages may not be durable enough to fend off competitive pressure over the long term.

What sector does FLO belong to?

Flowers Foods belongs to the Consumer Defensive sector. Companies in this sector tend to produce everyday essential goods — like bread and snack foods — that maintain relatively stable demand regardless of economic conditions. This can provide some downside protection during recessions, though it also limits explosive growth potential.

Is FLO a growth stock or value stock?

Based on the UQS framework, FLO leans toward the value side of the spectrum. The Valuation pillar is rated Attractive while the Growth pillar is rated Weak, meaning the stock may be priced at a discount but is not expected to deliver strong earnings or revenue expansion. It is better characterized as a defensive income play than a growth opportunity.

Flowers Foods, Inc. has average quality metrics, with room for improvement in margins or capital efficiency.

Flowers Foods, Inc. faces growth headwinds with declining or stagnant revenue trends.

Flowers Foods, Inc. presents elevated risk with concerns around leverage or financial stability.

Flowers Foods, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.

Flowers Foods, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for FLO.

The UQS (Unified Quality Score) for Flowers Foods, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Flowers Foods, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Flowers Foods, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.