DSP
TechnologyViant Technology Inc. · Software - Application · $730M
What is Viant Technology Inc.?
Viant Technology is a programmatic advertising technology company built around an AI-powered, omnichannel demand-side platform. Headquartered in Irvine, California, it serves agencies and marketers seeking data-driven campaign management across digital and streaming media channels.
Viant generates revenue by providing advertisers and agencies access to its cloud-based demand-side platform, which automates the buying of programmatic ad inventory. Its tools connect first-party and third-party data to power targeting, measurement, and attribution across connected TV, digital, and out-of-home channels. The company sells primarily through a direct sales team focused on mid-market and large independent agencies, as well as brand marketers.
Viant Technology was founded in 1999 and is headquartered in Irvine, California.
- ViantAI — artificial intelligence product suite for campaign optimization
- Holistic Omnichannel DSP — integrated platform for managing cross-channel campaigns
- Household ID — normalized household-level identity resolution tool
- IRIS_ID — content identifier for video-level targeting in streaming media
- Viant Data Platform — first-party and third-party data integration for attribution
Is DSP a Good Stock to Buy?
UQS Score rates DSP as Good overall, reflecting a balanced profile with notable strengths and areas that warrant attention.
The Quality and Risk pillars both register as Good, suggesting Viant maintains a reasonably sound financial foundation relative to its small-cap peer group. The Valuation pillar is rated Attractive, meaning the stock does not appear richly priced compared to its fundamentals — a meaningful consideration for investors evaluating entry points.
The Moat pillar is rated Weak, indicating limited structural competitive advantages in what is a crowded and fast-evolving ad-tech landscape. Growth is rated Neutral, signaling that near-term expansion momentum is not a standout feature of the current profile.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does DSP pay dividends?
No — Viant Technology Inc. does not currently pay a dividend.
Viant Technology does not currently pay a dividend. As a small-cap technology company competing in the programmatic advertising space, the business prioritizes reinvesting capital into platform development, AI capabilities, and sales expansion rather than returning cash to shareholders through distributions. Income-focused investors should factor this into their assessment.
When does DSP report earnings?
Viant Technology reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Quarterly results tend to reflect trends in digital advertising spend, platform adoption among agencies, and the pace of new product integration. The company's omnichannel positioning means results can be influenced by shifts in connected TV and streaming ad budgets.
For the most recent quarter's results and guidance, visit Viant Technology's investor relations page directly.
DSP Price History
-63.4% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Viant Technology Inc.?
Based on Viant Technology Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
DSP Long-term Outlook
Viant's fundamental outlook is shaped by a Neutral Growth pillar and a Good Risk profile. This combination suggests the business is on a stable footing but has not yet demonstrated the kind of accelerating revenue trajectory that would push its growth rating higher. The Attractive Valuation label indicates the market may not be pricing in a strong recovery scenario, which could represent an opportunity if growth catalysts materialize.
Growth drivers
- Expansion of AI-powered tools like ViantAI into agency workflows
- Growing advertiser demand for connected TV and streaming ad inventory
- Deeper first-party data integration driving platform stickiness
Key risks
- Weak Moat rating reflects intense competition from larger ad-tech platforms
- Neutral Growth signals execution risk in converting platform investment into revenue
- Small-cap status means the business is more sensitive to macro ad-spend pullbacks
DSP vs Peers
Viant Technology operates in a competitive technology landscape alongside companies that differ meaningfully in business model and market focus.
Daily Journal operates primarily in legal publishing and court technology services, representing a very different revenue model from Viant's programmatic ad-tech platform.
Blackline Safety focuses on connected worker safety technology, serving industrial sectors rather than the advertising and media ecosystem where Viant competes.
Riskified provides e-commerce fraud prevention and chargeback solutions, sharing Viant's data-driven technology orientation but serving a distinct merchant and payments customer base.
Frequently Asked Questions
What does Viant Technology do?
Viant Technology operates a programmatic advertising platform that helps agencies and marketers buy digital ad inventory across channels including connected TV, streaming, and digital out-of-home. Its platform combines AI-driven tools, identity resolution, and data integration to power campaign targeting, measurement, and attribution.
Does DSP pay dividends?
No, Viant Technology does not currently pay a dividend. The company reinvests available capital into its technology platform and growth initiatives rather than distributing cash to shareholders. Investors seeking regular income should note this when evaluating DSP.
When does DSP report earnings?
Viant Technology follows a standard quarterly earnings cadence for US-listed companies. Specific dates are not covered by our data source — check the company's investor relations page for the most current schedule and recent results.
Is DSP a good stock to buy?
UQS Score rates DSP as Good overall. The Quality and Risk pillars are both Good, and Valuation is rated Attractive. However, the Moat pillar is Weak and Growth is Neutral, meaning investors should weigh competitive pressures and near-term growth uncertainty. The full pillar breakdown is available to Pro members.
Is DSP overvalued?
The UQS Valuation pillar for DSP is rated Attractive, suggesting the stock is not considered expensive relative to its fundamentals within our scoring framework. That said, valuation should always be considered alongside the company's growth trajectory and competitive positioning.
How does DSP compare to its competitors?
Viant competes in the ad-tech space against a range of technology platforms, though the peer set in our database spans different verticals. Within UQS, DSP's Attractive Valuation and Good Risk rating can be benchmarked against peers — Pro members can view side-by-side UQS comparisons.
What is DSP's market cap bracket?
Viant Technology is classified as a small-cap company. This means it carries characteristics typical of smaller public companies, including potentially higher volatility and greater sensitivity to shifts in advertising market conditions compared to large-cap technology peers.
Who founded Viant Technology?
Viant Technology's founding history and leadership background are publicly available through the company's official website and SEC filings. The company traces its roots to 1999 and is currently headquartered in Irvine, California.
Is DSP a long-term quality stock?
As a long-term quality indicator, DSP's Good overall UQS Score reflects reasonable financial health and manageable risk. The Weak Moat rating is a consideration for long-term holders, as durable competitive advantages tend to support sustained value creation over time. Pro members can view the complete analysis.
What is the main competitive advantage of Viant Technology?
Viant's platform differentiates through its Household ID identity resolution, AI-powered campaign tools, and direct supply path access to premium inventory. However, the UQS Moat pillar is currently rated Weak, reflecting that these advantages have not yet translated into a clearly defensible market position relative to larger ad-tech competitors.
What sector does DSP belong to?
Viant Technology is classified in the Technology sector, specifically within the advertising technology sub-segment. It operates at the intersection of data, AI, and digital media, providing programmatic infrastructure to agencies and brand marketers across omnichannel environments.
Is DSP a growth stock or value stock?
Based on UQS pillar labels, DSP shows a Neutral Growth rating alongside an Attractive Valuation — a profile that sits between classic growth and value categories. It may appeal to investors looking for reasonably priced technology exposure without expecting near-term high-growth momentum.
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Pro Analysis
DSP — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 17, 2026 | 55.5 | 51.6 | 34.0 | 48.6 | 81.1 | 81.7 | -4.4 |
| May 12, 2026 | 59.9 | 69.6 | 34.0 | 47.7 | 81.1 | 82.0 | +5.3 |
| May 10, 2026 | 54.6 | 64.4 | 34.0 | 34.6 | 76.7 | 76.8 | -3.6 |
| May 3, 2026 | 58.2 | 71.6 | 34.0 | 40.9 | 76.7 | 80.5 | -0.3 |
| Apr 26, 2026 | 58.5 | 71.6 | 34.0 | 40.9 | 76.7 | 82.5 | +0.4 |
| Apr 25, 2026 | 58.1 | 71.6 | 34.0 | 40.9 | 76.7 | 80.0 | +0.1 |
| Apr 23, 2026 | 58.0 | 71.4 | 34.0 | 40.9 | 76.7 | 80.0 | +0.1 |
| Apr 21, 2026 | 57.9 | 71.0 | 34.0 | 40.9 | 76.7 | 80.0 | 0.0 |
| Apr 19, 2026 | 57.9 | 70.7 | 34.0 | 40.9 | 76.7 | 80.0 | -0.6 |
| Apr 18, 2026 | 58.5 | 70.7 | 34.0 | 40.9 | 76.7 | 83.9 | +0.8 |
DSP — Pillar Breakdown
Quality
— 51.0/100 (25%)Viant Technology Inc. has average quality metrics, with room for improvement in margins or capital efficiency.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 48.7/100 (20%)Viant Technology Inc. shows steady but unspectacular growth, typical for mature companies.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 81.1/100 (15%)Viant Technology Inc. carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 80.6/100 (15%)Viant Technology Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 34/100 (25%)Viant Technology Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for DSP.
Score Composition
Financial Data
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How is the DSP UQS Score Calculated?
The UQS (Unified Quality Score) for Viant Technology Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Viant Technology Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Viant Technology Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.