DOO
Consumer CyclicalBRP Inc. · Auto - Recreational Vehicles · $4B
What is BRP Inc.?
BRP Inc. is a Canadian powersports and marine products company behind some of the most recognized recreational vehicle brands in the world. Operating across multiple continents, BRP serves both seasonal and year-round outdoor enthusiasts.
BRP designs, manufactures, and sells powersports vehicles and marine products through two main segments. The Powersports segment covers all-terrain vehicles, side-by-side vehicles, three-wheeled vehicles, snowmobiles, and personal watercraft. The Marine segment includes boats, pontoons, and outboard engines. Beyond vehicles, BRP generates revenue from parts, accessories, apparel, and OEM engines used in karts, recreational aircraft, and jet boats — creating multiple revenue streams beyond the core vehicle sale.
BRP traces its roots to 1937 and is headquartered in Valcourt, Canada.
- Can-Am all-terrain and side-by-side vehicles
- Ski-Doo and Lynx snowmobiles
- Sea-Doo personal watercraft
- Alumacraft, Manitou, and Quintrex boats and pontoons
- Rotax OEM engines for powersports and aviation
Is DOO a Good Stock to Buy?
UQS Score rates DOO as Below Average overall, reflecting meaningful headwinds across several key pillars.
The most notable bright spot in BRP's profile is Valuation, which sits in Attractive territory — suggesting the market may already be pricing in much of the near-term uncertainty. Quality lands at Neutral, indicating the business is not fundamentally broken but lacks the consistency seen in higher-rated peers.
Growth, Moat, and Risk all register as Weak, pointing to limited competitive insulation, constrained near-term expansion prospects, and an elevated risk profile that warrants careful consideration.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does DOO pay dividends?
Yes — BRP Inc. pays a dividend.
BRP pays a regular dividend, which is relatively uncommon among mid-cap consumer cyclical companies that often prioritize reinvestment. For income-oriented investors, this signals a degree of capital discipline. However, given the Weak Risk pillar, prospective investors should assess whether the dividend is well-supported by underlying cash generation before treating it as a reliable income source.
When does DOO report earnings?
BRP Inc. reports earnings on a quarterly cadence, consistent with standard practice for North American-listed equities.
The company's Growth and Risk pillar ratings suggest recent results have faced pressure from softer consumer demand and a challenging macro environment for discretionary spending. Powersports is a cyclically sensitive category, and BRP's results tend to reflect broader consumer confidence trends.
For the most recent quarter's results and guidance, visit BRP Inc.'s official investor relations page.
DOO Price History
-15.5% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
DOO Long-term Outlook
BRP's Growth pillar rating of Weak suggests the near-term fundamental trajectory faces real obstacles. Consumer cyclical companies are sensitive to interest rates and discretionary spending patterns, both of which have created headwinds across the powersports industry. The Attractive Valuation pillar indicates the stock may reflect these challenges, but a recovery in growth would depend on improving consumer conditions and BRP's ability to expand its marine and electric vehicle initiatives.
Growth drivers
- Expansion of the Can-Am electric vehicle lineup into new powersports categories
- Parts, accessories, and apparel segment providing recurring, higher-margin revenue
- International market penetration across Europe and Asia-Pacific
Key risks
- Consumer cyclicality — discretionary spending pullbacks hit powersports demand quickly
- Weak Moat rating signals limited pricing power versus well-resourced competitors
- Elevated Risk pillar reflects balance sheet and demand-cycle vulnerabilities
DOO vs Peers
BRP competes in a fragmented powersports and marine market alongside several large North American manufacturers.
Thor focuses on recreational vehicles like motorhomes and travel trailers, overlapping with BRP in the broader outdoor recreation market but not directly in powersports.
Brunswick competes directly in marine products and fitness equipment, with a diversified portfolio that includes Mercury outboard engines — a direct rival to BRP's Rotax marine business.
Polaris is BRP's most direct powersports rival, competing head-to-head in ATVs, side-by-sides, and snowmobiles under brands like Ranger, RZR, and Polaris Snowmobiles.
Frequently Asked Questions
What does BRP Inc. do?
BRP designs and manufactures powersports vehicles and marine products sold under brands including Can-Am, Ski-Doo, Sea-Doo, and Rotax. The company serves both seasonal and year-round recreational markets across North America, Europe, and Asia-Pacific, and also generates revenue from parts, accessories, apparel, and OEM engines.
Does DOO pay dividends?
Yes, BRP Inc. pays a regular dividend. This is relatively uncommon for a mid-cap consumer cyclical company. Investors should review the company's investor relations page for the current dividend rate and payment schedule, and consider the Weak Risk pillar when evaluating dividend sustainability.
When does DOO report earnings?
BRP reports earnings on a quarterly cadence, standard for North American-listed companies. Specific upcoming earnings dates are not covered by our data source — check BRP's investor relations page or a financial calendar for confirmed dates.
Is DOO a good stock to buy?
UQS Score rates DOO as Below Average, driven by Weak ratings across Growth, Moat, and Risk pillars. The Valuation pillar is Attractive, which may interest contrarian investors. Whether that valuation discount compensates for the underlying risks depends on your investment thesis and time horizon. The full pillar breakdown is available to Pro members.
Is DOO overvalued?
Based on the UQS Valuation pillar, DOO currently sits in Attractive territory — meaning the stock does not appear overvalued relative to its fundamentals. This may reflect the market pricing in the weaker Growth and Risk profile. View the complete valuation metrics with a UQS Pro account.
How does DOO compare to its competitors?
BRP's closest powersports rival is Polaris (PII), which competes directly in ATVs and snowmobiles. Brunswick (BC) overlaps in marine products, while Thor Industries (THO) competes more broadly in outdoor recreation vehicles. UQS Score provides side-by-side pillar comparisons for all three — available to Pro members.
What is DOO's market cap bracket?
BRP Inc. is classified as a mid-cap company. This places it in a segment of the market that typically carries more volatility than large-caps but may offer more liquidity than small-cap powersports peers.
Who founded BRP Inc.?
BRP's origins trace back to Joseph-Armand Bombardier, who founded the predecessor company in 1937 in Valcourt, Quebec, Canada. The company operated under the name J.A. Bombardier (J.A.B.) Inc. before rebranding as BRP Inc. in April 2013 following its separation from Bombardier Inc.
Is DOO a long-term quality stock?
As a long-term quality indicator, DOO's UQS profile raises caution. Weak Moat and Growth ratings suggest the business lacks the durable competitive advantages and consistent expansion typically associated with high-quality long-term holdings. The Attractive Valuation may offer a margin of safety, but quality-focused investors should review the full pillar analysis.
What is the main competitive advantage of BRP Inc.?
BRP's brand portfolio — spanning Can-Am, Ski-Doo, Sea-Doo, and Rotax — provides meaningful consumer recognition in powersports. However, the UQS Moat pillar rates as Weak, indicating these brand advantages have not translated into the kind of durable pricing power or switching costs seen in higher-moat businesses.
What sector does DOO belong to?
BRP Inc. belongs to the Consumer Cyclical sector. This means its business performance is closely tied to consumer confidence and discretionary spending — categories that tend to contract during economic downturns and expand during periods of strong consumer sentiment.
Is DOO a growth stock or value stock?
Based on UQS pillar labels, DOO leans toward value territory — the Valuation pillar is Attractive while the Growth pillar is Weak. This profile is more consistent with a value or turnaround framing than a growth stock, though the distinction depends on whether near-term headwinds prove temporary.
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Pro Analysis
DOO — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 43.3 | 61.5 | 36.0 | 21.2 | 17.4 | 80.8 | -0.1 |
| May 20, 2026 | 43.4 | 61.5 | 36.0 | 21.2 | 17.4 | 81.0 | -2.8 |
| May 10, 2026 | 46.2 | 59.8 | 36.0 | 48.0 | 17.4 | 67.0 | -0.1 |
| May 5, 2026 | 46.3 | 59.8 | 36.0 | 48.0 | 17.4 | 67.8 | 0.0 |
| May 3, 2026 | 46.3 | 59.8 | 36.0 | 48.0 | 17.4 | 67.6 | +0.1 |
| May 1, 2026 | 46.2 | 59.8 | 36.0 | 48.0 | 17.4 | 66.9 | -0.4 |
| Apr 26, 2026 | 46.6 | 59.8 | 36.0 | 48.0 | 17.4 | 69.4 | -0.6 |
| Apr 25, 2026 | 47.2 | 59.8 | 36.0 | 48.0 | 17.4 | 73.9 | +0.1 |
| Apr 24, 2026 | 47.1 | 59.8 | 36.0 | 48.0 | 17.4 | 72.9 | +0.1 |
| Apr 23, 2026 | 47.0 | 59.8 | 36.0 | 48.0 | 17.4 | 72.6 | +1.7 |
DOO — Pillar Breakdown
Quality
— 61.5/100 (25%)BRP Inc. shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 21.2/100 (20%)BRP Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 17.4/100 (15%)BRP Inc. presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 79.1/100 (15%)BRP Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 36/100 (25%)BRP Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for DOO.
Score Composition
Financial Data
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How is the DOO UQS Score Calculated?
The UQS (Unified Quality Score) for BRP Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses BRP Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether BRP Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.