COCO

Consumer Defensive

The Vita Coco Company, Inc. · Beverages - Non-Alcoholic · $4B

UQS Score — Balanced Preset
57.3
Good

The Vita Coco Company, Inc. scores 57.3/100 using the Balanced preset.

UQS vs Consumer Defensive Sector
COCO
57.3
Sector avg
38.4
Quality
Good
Moat
Weak
Growth
Good
Risk
Strong
Valuation
Elevated

What is The Vita Coco Company, Inc.?

The Vita Coco Company is a consumer beverage brand best known for bringing coconut water into mainstream retail. Founded in 2004 and headquartered in New York City, the company has expanded well beyond its flagship product into a broader portfolio of functional and hydration drinks.

Vita Coco develops, markets, and distributes a range of beverages across the United States, Canada, Europe, the Middle East, and Asia Pacific. The company generates revenue by selling branded products through club stores, grocery chains, convenience outlets, e-commerce platforms, and foodservice channels. It also supplies coconut water and coconut oil directly to retailers as a category partner, giving it both a branded consumer business and a wholesale supply dimension.

The Vita Coco Company was founded in 2004 and is headquartered in New York City, New York.

  • Vita Coco coconut water — the company's core branded product line
  • Runa plant-based energy drinks
  • PWR LIFT protein-infused fitness drinks
  • Ever & Ever purified water
  • Hydration Drink Mix — a powdered coconut water format

Is COCO a Good Stock to Buy?

UQS Score rates COCO as Good overall, reflecting a balanced profile with meaningful strengths and at least one area of concern.

The Risk pillar stands out as the clearest positive — Vita Coco carries a Strong rating there, suggesting the business is managed conservatively relative to peers. Both the Quality and Growth pillars come in at Good, indicating the company generates reasonable returns and is expanding its business at a respectable pace within the consumer defensive sector.

The Moat pillar is rated Weak, which is the most significant flag — it suggests the brand has limited structural advantages that would prevent competitors from encroaching on its market position. Valuation is rated Elevated, meaning the current price may already reflect a lot of the good news.

Pro members can view the exact pillar breakdown and full financial metrics behind each rating at uqs-score.com. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does COCO pay dividends?

No — The Vita Coco Company, Inc. does not currently pay a dividend.

Vita Coco does not currently pay a dividend. For a growth-oriented consumer brand still building out its product portfolio and distribution reach, retaining capital for reinvestment is a common strategic choice. Investors seeking income from this sector may want to weigh that against COCO's growth-focused profile.

When does COCO report earnings?

The Vita Coco Company reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.

Vita Coco has been navigating a competitive functional beverage market while expanding its brand portfolio beyond coconut water. The company's Risk pillar rating suggests it has managed its financial position carefully through this growth phase.

For the most recent quarter's results and guidance, visit The Vita Coco Company's investor relations page directly.

COCO Price History

+251.0% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in The Vita Coco Company, Inc.?

$
Today it would be worth
$14,951
That's a +49.5% total return, or +49.5% annualized.

Based on The Vita Coco Company, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

COCO Long-term Outlook

Vita Coco's Good Growth pillar rating points to a business that is expanding, though the Weak Moat rating introduces uncertainty about how durable that growth will be over time. The Strong Risk profile suggests the company is not taking on excessive financial risk to fund expansion. However, the Elevated Valuation rating means the market may already be pricing in an optimistic trajectory, leaving less room for error if growth slows.

Growth drivers

  • Expansion of the product portfolio into adjacent functional beverage categories
  • Growing consumer demand for natural and hydration-focused drinks in the consumer defensive sector
  • Broadening distribution across e-commerce and international markets

Key risks

  • Weak Moat rating signals limited brand defensibility against larger beverage competitors
  • Elevated Valuation leaves the stock vulnerable to re-rating if growth disappoints
  • Category crowding in functional beverages could pressure pricing and shelf space

COCO vs Peers

Vita Coco operates in a competitive beverage landscape alongside a range of consumer drink companies, each with a distinct business model.

FIZZCOCO scores higher
National Beverage Corp.

National Beverage focuses on sparkling water and flavored sodas under brands like LaCroix, competing in the broader better-for-you beverage space rather than coconut water specifically.

CHASimilar UQS
Chagee Holdings Limited

Chagee operates a tea-based beverage concept with a retail store model, representing a different route to market compared to Vita Coco's retail distribution approach.

AKO-BCOCO scores higher
Embotelladora Andina S.A.

Embotelladora Andina is a Latin American bottler and distributor with a much broader geographic and product footprint, operating at a different scale than Vita Coco.

Frequently Asked Questions

What does Vita Coco do?

The Vita Coco Company develops and markets a portfolio of beverages led by its flagship coconut water brand. The company also sells plant-based energy drinks, protein fitness drinks, purified water, and a powdered hydration mix. Products are sold through grocery, convenience, club, e-commerce, and foodservice channels across North America, Europe, and Asia Pacific.

Does COCO pay dividends?

No, Vita Coco does not currently pay a dividend. The company appears to prioritize reinvesting capital into brand building and portfolio expansion rather than returning cash to shareholders through distributions. Investors focused on income may want to factor this into their assessment.

When does COCO report earnings?

Vita Coco reports financial results on a quarterly basis, in line with standard US-listed company practice. For exact dates and the most recent results, check The Vita Coco Company's official investor relations page, as scheduled dates can shift.

Is COCO a good stock to buy?

UQS Score rates COCO as Good overall. The company shows strength in Risk management and reasonable Quality and Growth ratings, but the Weak Moat and Elevated Valuation are worth considering carefully. The complete pillar breakdown is available to Pro members on uqs-score.com.

Is COCO overvalued?

UQS Score's Valuation pillar for COCO is rated Elevated, which suggests the stock may be priced above what the underlying fundamentals alone would justify relative to sector peers. This does not mean the stock will decline, but it does indicate limited margin of safety at current levels.

How does COCO compare to its competitors?

Vita Coco competes in the broader consumer beverage space against companies like National Beverage Corp. and international bottlers. Its differentiation lies in the coconut water category, where it holds strong brand recognition — though the Weak Moat rating suggests that advantage may not be deeply entrenched against well-resourced rivals.

What is COCO's market cap bracket?

Vita Coco is classified as a mid-cap company. This places it in a range where the business has moved beyond early-stage risk but still has meaningful room to grow relative to large or mega-cap consumer staples peers.

Who founded Vita Coco?

Vita Coco was founded in 2004. The company's founding story and leadership history are publicly documented and available through the company's official website and investor relations materials for those seeking detailed background.

Is COCO a long-term quality investment?

From a long-term quality standpoint, COCO's Strong Risk rating and Good Quality pillar are encouraging signals. However, the Weak Moat rating raises questions about whether the company can sustain its competitive position over a long horizon. The Elevated Valuation also means entry price matters more when taking a multi-year view.

What is the main competitive advantage of Vita Coco?

Vita Coco's primary advantage is its brand recognition in the coconut water category, where it was an early mover in mainstream retail distribution. That said, UQS Score's Moat pillar rates this advantage as Weak, reflecting the reality that the functional beverage market is crowded and brand loyalty can be difficult to sustain.

What sector does COCO belong to?

Vita Coco is classified in the Consumer Defensive sector. This sector typically includes companies that sell everyday essentials with relatively stable demand — though within beverages, competition for shelf space and consumer attention remains intense regardless of sector classification.

Is COCO a growth stock or value stock?

Based on UQS Score's pillar ratings, COCO leans toward the growth side — the Growth pillar is rated Good, while the Valuation pillar is rated Elevated. This combination suggests the market is pricing in continued expansion, making it more characteristic of a growth-oriented holding than a value play.

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Pro Analysis

COCO — Score History

50556065Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 27 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 23, 202657.369.128.079.782.431.6+0.1
May 22, 202657.269.128.079.782.431.1-0.1
May 21, 202657.369.128.079.782.431.30.0
May 20, 202657.369.128.079.782.431.5+0.1
May 19, 202657.269.128.079.782.431.00.0
May 16, 202657.269.128.079.782.431.2-0.1
May 15, 202657.369.128.079.782.431.50.0
May 13, 202657.369.128.079.782.431.9-0.1
May 12, 202657.469.128.079.782.432.30.0
May 11, 202657.469.128.079.782.432.4-0.1

COCO — Pillar Breakdown

Quality

69.1/100 (25%)

The Vita Coco Company, Inc. shows solid profitability with healthy returns on capital and reasonable margins.

Capital Efficiency (ROIC)Strong

How effectively capital is deployed to generate returns.

Return on EquityStrong

Profitability relative to shareholders' equity.

Operating ProfitabilityModerate

Ability to convert revenue into operating profit.

Net ProfitabilityModerate

Bottom-line profit as a share of revenue.

Gross Profit / AssetsStrong

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationWeak

Free cash flow relative to market value.

Growth

79.7/100 (20%)

The Vita Coco Company, Inc. is growing rapidly with strong revenue and earnings expansion.

Recent Revenue TrendModerate

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthStrong

Year-over-year earnings per share growth.

Forward Revenue OutlookStrong

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

82.4/100 (15%)

The Vita Coco Company, Inc. carries minimal financial risk with conservative leverage and strong solvency.

Financial LeverageStrong

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioStrong

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageWeak

Earnings capacity relative to interest payments.

Valuation

31.6/100 (15%)

The Vita Coco Company, Inc. appears expensively valued relative to its fundamentals and growth prospects.

Earnings YieldWeak

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowWeak

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorWeak

Enterprise value multiple relative to sector median.

Moat

28/100 (25%)

The Vita Coco Company, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for COCO.

Score Composition

Quality
69.1×25%17.3
Growth
79.7×20%15.9
Risk
82.4×15%12.4
Valuation
31.6×15%4.7
Moat
28.0×25%7.0
Total
57.3Good

Financial Data

More Stock Analysis

How is the COCO UQS Score Calculated?

The UQS (Unified Quality Score) for The Vita Coco Company, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses The Vita Coco Company, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether The Vita Coco Company, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.