COCO
Consumer DefensiveThe Vita Coco Company, Inc. · Beverages - Non-Alcoholic · $4B
What is The Vita Coco Company, Inc.?
The Vita Coco Company is a consumer beverage brand best known for bringing coconut water into mainstream retail. Founded in 2004 and headquartered in New York City, the company has expanded well beyond its flagship product into a broader portfolio of functional and hydration drinks.
Vita Coco develops, markets, and distributes a range of beverages across the United States, Canada, Europe, the Middle East, and Asia Pacific. The company generates revenue by selling branded products through club stores, grocery chains, convenience outlets, e-commerce platforms, and foodservice channels. It also supplies coconut water and coconut oil directly to retailers as a category partner, giving it both a branded consumer business and a wholesale supply dimension.
The Vita Coco Company was founded in 2004 and is headquartered in New York City, New York.
- Vita Coco coconut water — the company's core branded product line
- Runa plant-based energy drinks
- PWR LIFT protein-infused fitness drinks
- Ever & Ever purified water
- Hydration Drink Mix — a powdered coconut water format
Is COCO a Good Stock to Buy?
UQS Score rates COCO as Good overall, reflecting a balanced profile with meaningful strengths and at least one area of concern.
The Risk pillar stands out as the clearest positive — Vita Coco carries a Strong rating there, suggesting the business is managed conservatively relative to peers. Both the Quality and Growth pillars come in at Good, indicating the company generates reasonable returns and is expanding its business at a respectable pace within the consumer defensive sector.
The Moat pillar is rated Weak, which is the most significant flag — it suggests the brand has limited structural advantages that would prevent competitors from encroaching on its market position. Valuation is rated Elevated, meaning the current price may already reflect a lot of the good news.
Pro members can view the exact pillar breakdown and full financial metrics behind each rating at uqs-score.com. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does COCO pay dividends?
No — The Vita Coco Company, Inc. does not currently pay a dividend.
Vita Coco does not currently pay a dividend. For a growth-oriented consumer brand still building out its product portfolio and distribution reach, retaining capital for reinvestment is a common strategic choice. Investors seeking income from this sector may want to weigh that against COCO's growth-focused profile.
When does COCO report earnings?
The Vita Coco Company reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Vita Coco has been navigating a competitive functional beverage market while expanding its brand portfolio beyond coconut water. The company's Risk pillar rating suggests it has managed its financial position carefully through this growth phase.
For the most recent quarter's results and guidance, visit The Vita Coco Company's investor relations page directly.
COCO Price History
+251.0% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in The Vita Coco Company, Inc.?
Based on The Vita Coco Company, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
COCO Long-term Outlook
Vita Coco's Good Growth pillar rating points to a business that is expanding, though the Weak Moat rating introduces uncertainty about how durable that growth will be over time. The Strong Risk profile suggests the company is not taking on excessive financial risk to fund expansion. However, the Elevated Valuation rating means the market may already be pricing in an optimistic trajectory, leaving less room for error if growth slows.
Growth drivers
- Expansion of the product portfolio into adjacent functional beverage categories
- Growing consumer demand for natural and hydration-focused drinks in the consumer defensive sector
- Broadening distribution across e-commerce and international markets
Key risks
- Weak Moat rating signals limited brand defensibility against larger beverage competitors
- Elevated Valuation leaves the stock vulnerable to re-rating if growth disappoints
- Category crowding in functional beverages could pressure pricing and shelf space
COCO vs Peers
Vita Coco operates in a competitive beverage landscape alongside a range of consumer drink companies, each with a distinct business model.
National Beverage focuses on sparkling water and flavored sodas under brands like LaCroix, competing in the broader better-for-you beverage space rather than coconut water specifically.
Chagee operates a tea-based beverage concept with a retail store model, representing a different route to market compared to Vita Coco's retail distribution approach.
Embotelladora Andina is a Latin American bottler and distributor with a much broader geographic and product footprint, operating at a different scale than Vita Coco.
Frequently Asked Questions
What does Vita Coco do?
The Vita Coco Company develops and markets a portfolio of beverages led by its flagship coconut water brand. The company also sells plant-based energy drinks, protein fitness drinks, purified water, and a powdered hydration mix. Products are sold through grocery, convenience, club, e-commerce, and foodservice channels across North America, Europe, and Asia Pacific.
Does COCO pay dividends?
No, Vita Coco does not currently pay a dividend. The company appears to prioritize reinvesting capital into brand building and portfolio expansion rather than returning cash to shareholders through distributions. Investors focused on income may want to factor this into their assessment.
When does COCO report earnings?
Vita Coco reports financial results on a quarterly basis, in line with standard US-listed company practice. For exact dates and the most recent results, check The Vita Coco Company's official investor relations page, as scheduled dates can shift.
Is COCO a good stock to buy?
UQS Score rates COCO as Good overall. The company shows strength in Risk management and reasonable Quality and Growth ratings, but the Weak Moat and Elevated Valuation are worth considering carefully. The complete pillar breakdown is available to Pro members on uqs-score.com.
Is COCO overvalued?
UQS Score's Valuation pillar for COCO is rated Elevated, which suggests the stock may be priced above what the underlying fundamentals alone would justify relative to sector peers. This does not mean the stock will decline, but it does indicate limited margin of safety at current levels.
How does COCO compare to its competitors?
Vita Coco competes in the broader consumer beverage space against companies like National Beverage Corp. and international bottlers. Its differentiation lies in the coconut water category, where it holds strong brand recognition — though the Weak Moat rating suggests that advantage may not be deeply entrenched against well-resourced rivals.
What is COCO's market cap bracket?
Vita Coco is classified as a mid-cap company. This places it in a range where the business has moved beyond early-stage risk but still has meaningful room to grow relative to large or mega-cap consumer staples peers.
Who founded Vita Coco?
Vita Coco was founded in 2004. The company's founding story and leadership history are publicly documented and available through the company's official website and investor relations materials for those seeking detailed background.
Is COCO a long-term quality investment?
From a long-term quality standpoint, COCO's Strong Risk rating and Good Quality pillar are encouraging signals. However, the Weak Moat rating raises questions about whether the company can sustain its competitive position over a long horizon. The Elevated Valuation also means entry price matters more when taking a multi-year view.
What is the main competitive advantage of Vita Coco?
Vita Coco's primary advantage is its brand recognition in the coconut water category, where it was an early mover in mainstream retail distribution. That said, UQS Score's Moat pillar rates this advantage as Weak, reflecting the reality that the functional beverage market is crowded and brand loyalty can be difficult to sustain.
What sector does COCO belong to?
Vita Coco is classified in the Consumer Defensive sector. This sector typically includes companies that sell everyday essentials with relatively stable demand — though within beverages, competition for shelf space and consumer attention remains intense regardless of sector classification.
Is COCO a growth stock or value stock?
Based on UQS Score's pillar ratings, COCO leans toward the growth side — the Growth pillar is rated Good, while the Valuation pillar is rated Elevated. This combination suggests the market is pricing in continued expansion, making it more characteristic of a growth-oriented holding than a value play.
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Pro Analysis
COCO — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 23, 2026 | 57.3 | 69.1 | 28.0 | 79.7 | 82.4 | 31.6 | +0.1 |
| May 22, 2026 | 57.2 | 69.1 | 28.0 | 79.7 | 82.4 | 31.1 | -0.1 |
| May 21, 2026 | 57.3 | 69.1 | 28.0 | 79.7 | 82.4 | 31.3 | 0.0 |
| May 20, 2026 | 57.3 | 69.1 | 28.0 | 79.7 | 82.4 | 31.5 | +0.1 |
| May 19, 2026 | 57.2 | 69.1 | 28.0 | 79.7 | 82.4 | 31.0 | 0.0 |
| May 16, 2026 | 57.2 | 69.1 | 28.0 | 79.7 | 82.4 | 31.2 | -0.1 |
| May 15, 2026 | 57.3 | 69.1 | 28.0 | 79.7 | 82.4 | 31.5 | 0.0 |
| May 13, 2026 | 57.3 | 69.1 | 28.0 | 79.7 | 82.4 | 31.9 | -0.1 |
| May 12, 2026 | 57.4 | 69.1 | 28.0 | 79.7 | 82.4 | 32.3 | 0.0 |
| May 11, 2026 | 57.4 | 69.1 | 28.0 | 79.7 | 82.4 | 32.4 | -0.1 |
COCO — Pillar Breakdown
Quality
— 69.1/100 (25%)The Vita Coco Company, Inc. shows solid profitability with healthy returns on capital and reasonable margins.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 79.7/100 (20%)The Vita Coco Company, Inc. is growing rapidly with strong revenue and earnings expansion.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 82.4/100 (15%)The Vita Coco Company, Inc. carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 31.6/100 (15%)The Vita Coco Company, Inc. appears expensively valued relative to its fundamentals and growth prospects.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 28/100 (25%)The Vita Coco Company, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for COCO.
Score Composition
Financial Data
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How is the COCO UQS Score Calculated?
The UQS (Unified Quality Score) for The Vita Coco Company, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses The Vita Coco Company, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether The Vita Coco Company, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.