BWMX
Consumer CyclicalBetterware de México, S.A.P.I. de C.V. · Specialty Retail · $620M
What is Betterware de México, S.A.P.I. de C.V.?
Betterware de México is a direct-to-consumer home organization company operating exclusively in Mexico. It reaches customers through a catalog-based sales model, distributing a broad range of household products via independent associates.
The company sells home-focused products through twelve catalogs, covering categories from kitchen and food preservation to bedroom, bathroom, laundry, and cleaning solutions. Revenue is generated through a network of independent distributors and associates who sell directly to end consumers. This asset-light, direct-sales model allows Betterware to reach households across Mexico without a traditional retail footprint.
Betterware de México was incorporated in 1995 and is headquartered in Zapopan, Mexico.
- Home organization and storage solutions
- Kitchen and food preservation products
- Technology and mobility accessories
- Bedroom, bathroom, and laundry products
Is BWMX a Good Stock to Buy?
UQS Score rates BWMX as Below Average overall.
Among the pillars, Quality stands out as Good, reflecting a reasonably sound operational foundation relative to peers. Valuation is rated Attractive, suggesting the stock may be priced favorably compared to its fundamentals — a potential point of interest for value-oriented investors.
Growth and Risk are both rated Weak, indicating headwinds on the expansion front and meaningful risk factors that weigh on the overall composite score.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does BWMX pay dividends?
Yes — Betterware de México, S.A.P.I. de C.V. pays a dividend.
Betterware de México pays a regular dividend, which is relatively uncommon among small-cap consumer cyclical companies. This reflects the company's direct-sales model generating distributable cash flow. Income-focused investors may find the dividend cadence appealing, though the Weak Risk pillar rating warrants attention when evaluating dividend sustainability.
When does BWMX report earnings?
Betterware de México reports earnings on a quarterly cadence, typical for equities listed on US exchanges.
The company's Growth pillar is rated Weak, pointing to challenges in expanding its top line and associate network in recent periods. Quality remains Good, suggesting operational discipline has been maintained even as growth has slowed.
For the most recent quarter's results, visit Betterware de México's official investor relations page.
BWMX Price History
-36.1% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Betterware de México, S.A.P.I. de C.V.?
Based on Betterware de México, S.A.P.I. de C.V.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
BWMX Long-term Outlook
The fundamental outlook for BWMX is cautious. A Weak Growth pillar suggests limited near-term expansion catalysts, while a Weak Risk pillar highlights exposure to macroeconomic pressures in Mexico, currency dynamics, and consumer spending cycles. The Attractive Valuation rating may provide a margin of safety, but sustained improvement in growth metrics would be needed to shift the overall profile.
Growth drivers
- Expansion of the independent associate and distributor network across Mexico
- New catalog launches broadening the product range
- Rising demand for home organization products among Mexican households
Key risks
- Macroeconomic and currency headwinds affecting Mexican consumer spending
- Elevated competitive pressure in the direct-sales and home goods space
- Weak Growth pillar signaling difficulty scaling revenue meaningfully
BWMX vs Peers
BWMX operates in the consumer cyclical space alongside a diverse set of peers tracked on UQS Score.
EVgo focuses on electric vehicle fast-charging infrastructure in the US, operating in a capital-intensive growth sector rather than direct-to-consumer home goods.
MarineMax is a US-based recreational boat and yacht retailer, serving a higher-income consumer segment through physical dealerships rather than catalog sales.
Arko operates convenience stores and fuel retail locations across the US, generating revenue through high-volume, low-margin transactions rather than a direct-sales model.
Frequently Asked Questions
What does Betterware de México do?
Betterware de México is a direct-to-consumer company selling home organization and household products in Mexico. It distributes through twelve catalogs and relies on a network of independent associates to reach end customers, covering categories like kitchen, bedroom, bathroom, and laundry.
Does BWMX pay dividends?
Yes, Betterware de México pays a regular dividend. This is notable for a small-cap consumer cyclical company. Investors should weigh the dividend against the company's Weak Risk pillar rating when assessing long-term income reliability.
When does BWMX report earnings?
Betterware de México follows a quarterly earnings reporting cadence, standard for US-listed equities. For exact dates and the most recent results, refer to the company's investor relations page directly.
Is BWMX a good stock to buy?
UQS Score rates BWMX as Below Average overall. While Quality is Good and Valuation is Attractive, the Weak Growth and Risk pillars temper the overall picture. The full pillar breakdown is available to UQS Pro members.
Is BWMX overvalued?
The UQS Valuation pillar for BWMX is rated Attractive, suggesting the stock is not considered overvalued relative to its fundamentals at current levels. This is one of the stronger signals in the overall profile.
How does BWMX compare to its competitors?
BWMX operates a catalog-based direct-sales model in Mexico, which is quite different from peers like MarineMax or Arko. Its niche focus on home organization gives it a distinct market position, though its small-cap size and Mexico-only footprint limit scale compared to US-based peers.
What is BWMX's market cap bracket?
Betterware de México is classified as a small-cap company. This means it carries characteristics typical of smaller publicly traded firms, including potentially lower liquidity and higher sensitivity to macroeconomic shifts than large- or mega-cap peers.
Who founded Betterware de México?
Betterware de México was incorporated in 1995 and is currently a subsidiary of Campalier, S.A. de C.V. For detailed founding history and leadership information, the company's official investor relations materials are the most reliable source.
Is BWMX a long-term quality investment?
As a long-term quality indicator, BWMX's Below Average UQS Score reflects mixed signals. Quality is Good, but Growth and Risk are both Weak — factors that matter significantly over a multi-year horizon. Pro members can view the complete analysis to assess long-term fit.
What is the main competitive advantage of Betterware de México?
Betterware's direct-sales model through independent associates creates a low-overhead distribution network with deep community reach across Mexico. Its catalog-driven approach and focus on home organization give it a defined niche, though the UQS Moat pillar is rated Neutral, indicating this advantage is not yet strongly differentiated.
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Pro Analysis
BWMX — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 11, 2026 | 54.5 | 81.8 | 41.0 | 19.2 | 33.0 | 100.0 | +0.9 |
| May 10, 2026 | 53.6 | 78.1 | 41.0 | 19.2 | 33.0 | 100.0 | -5.7 |
| May 9, 2026 | 59.3 | 78.1 | 41.0 | 48.0 | 33.0 | 100.0 | +5.7 |
| May 8, 2026 | 53.6 | 78.1 | 41.0 | 19.2 | 33.0 | 100.0 | -0.9 |
| May 7, 2026 | 54.5 | 81.8 | 41.0 | 19.2 | 33.0 | 100.0 | -0.4 |
| May 1, 2026 | 54.9 | 83.9 | 41.0 | 19.6 | 31.3 | 100.0 | +0.5 |
| Apr 23, 2026 | 54.4 | 81.7 | 41.0 | 19.6 | 31.8 | 100.0 | +4.5 |
| Apr 22, 2026 | 49.9 | 72.2 | 41.0 | 21.3 | 15.4 | 100.0 | -0.9 |
| Apr 21, 2026 | 50.8 | 72.2 | 41.0 | 26.2 | 15.4 | 100.0 | 0.0 |
| Apr 19, 2026 | 50.8 | 72.2 | 41.0 | 25.9 | 15.4 | 100.0 | +0.1 |
BWMX — Pillar Breakdown
Quality
— 81.8/100 (25%)Betterware de México, S.A.P.I. de C.V. demonstrates outstanding capital efficiency and profitability, placing it among the highest-quality businesses in the market.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 19.2/100 (20%)Betterware de México, S.A.P.I. de C.V. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 33.0/100 (15%)Betterware de México, S.A.P.I. de C.V. presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 100.0/100 (15%)Betterware de México, S.A.P.I. de C.V. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
Enterprise value multiple relative to sector median.
Moat
— 41/100 (25%)Betterware de México, S.A.P.I. de C.V. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for BWMX.
Score Composition
Financial Data
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How is the BWMX UQS Score Calculated?
The UQS (Unified Quality Score) for Betterware de México, S.A.P.I. de C.V. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Betterware de México, S.A.P.I. de C.V.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Betterware de México, S.A.P.I. de C.V. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.