BRC

Industrials

Brady Corporation · Security & Protection Services · $4B

UQS Score — Balanced Preset
66.5
Good

Brady Corporation scores 66.5/100 using the Balanced preset.

UQS vs Industrials Sector
BRC
66.5
Sector avg
42.4
Quality
Good
Moat
Weak
Growth
Good
Risk
Strong
Valuation
Good

What is Brady Corporation?

Brady Corporation is a Milwaukee-based manufacturer of identification and workplace safety products serving industrial, healthcare, and government customers across the globe. The company operates through two core segments focused on labeling systems and safety compliance.

Brady generates revenue by selling identification solutions — including labels, signs, printers, and RFID systems — alongside workplace safety and compliance products such as lockout/tagout devices, floor-marking tapes, and safety signage. Customers span manufacturing, healthcare, aerospace, oil and gas, and government sectors. Products reach buyers through distributors, direct sales teams, catalog channels, and digital platforms, giving Brady a broad commercial footprint across both domestic and international markets.

Brady Corporation was founded in 1986 and is headquartered in Milwaukee, Wisconsin.

  • Labeling systems, printers, and RFID/barcode scanners for product identification
  • Lockout/tagout devices and spill control products for facility safety
  • Safety signs, floor-marking tapes, and pipe markers for workplace compliance
  • Patient wristbands and healthcare tracking labels
  • Access control software, badges, and lanyards for people identification

Is BRC a Good Stock to Buy?

UQS Score rates BRC as Good overall, reflecting a balanced profile with meaningful strengths and a few areas to watch.

Brady's Risk pillar stands out as its clearest positive — the company carries a conservative financial structure that tends to hold up well across economic cycles. The Quality pillar also registers as Good, suggesting the business generates returns in line with expectations for an industrial manufacturer of its scale. Valuation is similarly rated Good, meaning the stock does not appear significantly stretched relative to its fundamentals.

The Moat pillar is rated Weak, indicating Brady faces real competitive pressure and may lack the durable pricing power seen among sector leaders. Growth is rated Neutral, suggesting the expansion trajectory is measured rather than accelerating.

See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →

Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.

Does BRC pay dividends?

Yes — Brady Corporation pays a dividend.

Brady Corporation pays a regular dividend, which is relatively uncommon among smaller industrials and signals management's confidence in sustained cash generation. The company has maintained this practice over an extended period, making it a consideration for income-oriented investors. Reinvestment in product development and international expansion continues alongside the dividend program.

When does BRC report earnings?

Brady Corporation reports earnings on a quarterly cadence, typical for US-listed equities.

Brady's recent results have reflected steady demand across its industrial and healthcare end markets, with the identification solutions segment remaining the primary revenue driver. Management has focused on operational efficiency and international growth without dramatic swings in reported performance.

For the most recent quarter's results, visit Brady Corporation's investor relations page directly.

BRC Price History

+59.9% over 5Y

Monthly close, adjusted for stock splits and dividend reinvestment.

Return Calculator

What if I invested in Brady Corporation?

$
Today it would be worth
$16,654
That's a +66.5% total return, or +10.7% annualized.

Based on Brady Corporation's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

BRC Long-term Outlook

Brady's fundamental outlook is shaped by a Strong Risk profile and Neutral Growth trajectory. The business is unlikely to deliver outsized top-line expansion in the near term, but its conservative balance sheet and stable end-market demand provide a degree of downside protection. The Weak Moat rating is a longer-term consideration — sustained pricing discipline will be important as competition in labeling and safety products remains active.

Growth drivers

  • Expanding international presence in industrial and healthcare markets
  • Adoption of digital and RFID-based identification systems
  • Ongoing demand for workplace safety compliance products

Key risks

  • Limited pricing power given a Weak Moat rating
  • Exposure to cyclical industrial end markets
  • Currency headwinds from significant international operations

BRC vs Peers

Brady operates in a fragmented market where it competes with companies offering overlapping safety, identification, and security solutions.

BCOBRC scores higher
The Brink's Company

Brink's focuses on physical security and cash management services rather than product-based identification, giving it a services-heavy revenue model distinct from Brady's manufacturing orientation.

ADTBRC scores higher
ADT Inc.

ADT concentrates on electronic security monitoring for residential and commercial customers, competing with Brady primarily in access control and facility protection rather than labeling or compliance products.

REZIBRC scores higher
Resideo Technologies, Inc.

Resideo supplies home and building comfort and security products, overlapping with Brady in facility safety but serving a broader consumer and contractor channel.

Frequently Asked Questions

What does Brady Corporation do?

Brady Corporation manufactures identification and workplace safety products — including labels, printers, signs, lockout/tagout devices, and RFID systems — sold to industrial, healthcare, government, and commercial customers worldwide. The company operates two segments: Identification Solutions and Workplace Safety.

Does BRC pay dividends?

Yes, Brady Corporation pays a regular dividend. The company has maintained a consistent dividend program over many years, which is notable for a mid-cap industrial manufacturer. Investors seeking income alongside capital appreciation often consider BRC for this reason.

When does BRC report earnings?

Brady Corporation reports on a quarterly cadence, as is standard for US-listed companies. Specific upcoming report dates are not covered by our data source — check Brady's investor relations page for the current schedule.

Is BRC a good stock to buy?

UQS Score rates BRC as Good overall. The Risk pillar is Strong and Valuation is Good, while the Moat pillar is Weak and Growth is Neutral. Whether BRC suits your portfolio depends on your objectives — the full pillar breakdown is available to Pro members.

Is BRC overvalued?

The UQS Valuation pillar for BRC is rated Good, suggesting the stock is not significantly overpriced relative to its fundamentals. That said, valuation is only one of five pillars — view the complete analysis on UQS Score for context across all dimensions.

How does BRC compare to its competitors?

Brady competes with companies like ADT, Brink's, and Resideo in overlapping areas of facility safety and access control. Brady's differentiation lies in its product-based identification solutions and labeling systems, which serve a broader industrial and healthcare customer base than most direct peers.

What is BRC's market cap bracket?

Brady Corporation is classified as a mid-cap company. This places it in a segment of the market that often balances growth potential with more established operations than smaller peers, though with less scale than large-cap industrials.

Who founded Brady Corporation?

Brady Corporation's founding history and leadership lineage are publicly documented through the company's official investor relations materials and corporate history page, which provide accurate context on its origins and evolution.

Is BRC a long-term quality indicator?

From a quality standpoint, BRC's Strong Risk pillar and Good Quality rating suggest the business is built on a stable financial foundation. The Weak Moat rating is a longer-term consideration — companies with limited competitive advantages can face margin pressure over time. Pro members can explore the full multi-pillar view.

What is the main competitive advantage of Brady Corporation?

Brady's breadth of identification and compliance products — spanning labels, printers, safety signs, and RFID systems — across multiple industries and geographies provides operational scale. However, the UQS Moat pillar is rated Weak, indicating this advantage may not be deeply entrenched relative to sector peers.

What sector does BRC belong to?

Brady Corporation belongs to the Industrials sector. Within that sector, it focuses on safety and identification products rather than heavy equipment or infrastructure, giving it exposure to recurring compliance-driven demand across manufacturing, healthcare, and government end markets.

Is BRC a growth stock or value stock?

Based on UQS pillar labels, BRC leans toward value characteristics — Valuation is rated Good and Growth is Neutral, meaning the stock does not carry a premium growth multiple but also is not expected to deliver rapid expansion. It may appeal more to quality-and-income investors than pure growth seekers.

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Pro Analysis

BRC — Score History

5560657075Apr 2Apr 12Apr 22May 2May 12May 22May 24v5
Score changes· 30 most recent
DateUQSQualityMoatGrowthRiskValueChange
May 23, 202666.576.534.068.691.875.5-0.1
May 22, 202666.676.534.068.691.876.7+0.1
May 19, 202666.576.534.068.691.875.7-0.9
May 17, 202667.476.534.068.691.881.80.0
May 16, 202667.476.534.068.691.881.90.0
May 15, 202667.476.534.068.691.881.7+0.2
May 14, 202667.276.534.068.691.880.7+0.1
May 13, 202667.176.534.068.691.880.0+0.1
May 12, 202667.076.534.068.691.879.3+0.1
May 11, 202666.976.534.068.691.878.5+0.8

BRC — Pillar Breakdown

Quality

76.5/100 (25%)

Brady Corporation demonstrates outstanding capital efficiency and profitability, placing it among the highest-quality businesses in the market.

Capital Efficiency (ROIC)Moderate

How effectively capital is deployed to generate returns.

Return on EquityStrong

Profitability relative to shareholders' equity.

Operating ProfitabilityModerate

Ability to convert revenue into operating profit.

Net ProfitabilityStrong

Bottom-line profit as a share of revenue.

Gross Profit / AssetsStrong

Asset productivity — how much gross profit each dollar of assets generates.

Cash GenerationModerate

Free cash flow relative to market value.

Growth

68.6/100 (20%)

Brady Corporation demonstrates healthy growth trends across revenue and earnings.

Recent Revenue TrendModerate

Revenue trajectory over the last twelve months.

3Y Revenue CAGRWeak

Compound annual revenue growth rate over 3 years.

EPS GrowthWeak

Year-over-year earnings per share growth.

Forward Revenue OutlookStrong

Analyst consensus for future revenue growth.

Forward EPS GrowthStrong

Analyst consensus for future earnings growth.

Risk

91.8/100 (15%)

Brady Corporation carries minimal financial risk with conservative leverage and strong solvency.

Financial LeverageStrong

Debt levels relative to earnings capacity.

Debt/EquityStrong

Total debt relative to shareholder equity.

Current RatioModerate

Short-term liquidity — ability to pay near-term obligations.

Interest CoverageStrong

Earnings capacity relative to interest payments.

Valuation

75.8/100 (15%)

Brady Corporation appears attractively valued relative to its earnings, cash flows, and sector peers.

Earnings YieldModerate

Inverse of forward P/E — higher yield means cheaper stock.

Price to Free Cash FlowModerate

How many years of FCF the market cap represents.

PEG RatioStrong

P/E relative to earnings growth — lower is more attractive.

EV/EBITDA vs SectorStrong

Enterprise value multiple relative to sector median.

Moat

34/100 (25%)

Brady Corporation operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for BRC.

Score Composition

Quality
76.5×25%19.1
Growth
68.6×20%13.7
Risk
91.8×15%13.8
Valuation
75.8×15%11.4
Moat
34.0×25%8.5
Total
66.5Good

Financial Data

More Stock Analysis

How is the BRC UQS Score Calculated?

The UQS (Unified Quality Score) for Brady Corporation is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Brady Corporation's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Brady Corporation is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.