BKNG
Consumer CyclicalBooking Holdings Inc. · Travel Services · $125B
BKNG Price History
+105.8% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Booking Holdings Inc.?
Based on Booking Holdings Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
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Pro Analysis
BKNG — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 23, 2026 | 67.5 | 81.3 | 58.0 | 56.1 | 62.7 | 80.3 | 0.0 |
| May 22, 2026 | 67.5 | 81.3 | 58.0 | 56.1 | 62.7 | 80.6 | -0.1 |
| May 21, 2026 | 67.6 | 81.3 | 58.0 | 56.1 | 62.7 | 81.1 | -0.1 |
| May 20, 2026 | 67.7 | 81.3 | 58.0 | 56.1 | 62.7 | 81.5 | +0.1 |
| May 19, 2026 | 67.6 | 81.3 | 58.0 | 56.1 | 62.7 | 81.4 | -0.1 |
| May 16, 2026 | 67.7 | 81.3 | 58.0 | 56.1 | 62.7 | 81.6 | 0.0 |
| May 15, 2026 | 67.7 | 81.3 | 58.0 | 56.1 | 62.7 | 81.7 | 0.0 |
| May 14, 2026 | 67.7 | 81.3 | 58.0 | 56.1 | 62.7 | 81.5 | +0.2 |
| May 13, 2026 | 67.5 | 81.3 | 58.0 | 56.1 | 62.7 | 80.7 | -0.1 |
| May 12, 2026 | 67.6 | 81.3 | 58.0 | 56.1 | 62.7 | 81.2 | +0.2 |
BKNG — Pillar Breakdown
Quality
— 81.3/100 (25%)Booking Holdings Inc. demonstrates outstanding capital efficiency and profitability, placing it among the highest-quality businesses in the market.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 56.1/100 (20%)Booking Holdings Inc. demonstrates healthy growth trends across revenue and earnings.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 62.7/100 (15%)Booking Holdings Inc. maintains a reasonable risk profile with manageable debt levels.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 80.9/100 (15%)Booking Holdings Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 58/100 (25%)Booking Holdings Inc. has meaningful competitive advantages that should protect its market position. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for BKNG.
Score Composition
Financial Data
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How is the BKNG UQS Score Calculated?
The UQS (Unified Quality Score) for Booking Holdings Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Booking Holdings Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Booking Holdings Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.