BIDU
Communication ServicesBaidu, Inc. · Internet Content & Information · $34B
BIDU Price History
-32.3% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Baidu, Inc.?
Based on Baidu, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
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Pro Analysis
BIDU — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| Sep 7, 2026 | 33.7 | 3.6 | 43.0 | 25.7 | 39.1 | 73.3 | +0.3 |
| Aug 1, 2026 | 33.4 | 3.8 | 43.0 | 26.7 | 35.5 | 73.3 | 0.0 |
| Jul 26, 2026 | 33.4 | 3.8 | 43.0 | 26.5 | 35.5 | 73.3 | 0.0 |
| Jul 20, 2026 | 33.4 | 3.8 | 43.0 | 26.8 | 35.5 | 73.3 | -0.1 |
| Jul 17, 2026 | 33.5 | 3.8 | 43.0 | 27.4 | 35.5 | 73.3 | -0.1 |
| Jul 15, 2026 | 33.6 | 3.8 | 43.0 | 28.0 | 35.5 | 73.3 | 0.0 |
| Jul 11, 2026 | 33.6 | 3.8 | 43.0 | 27.8 | 35.5 | 73.3 | — |
BIDU — Pillar Breakdown
Quality
— 3.6/100 (25%)Baidu, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 25.7/100 (20%)Baidu, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 39.1/100 (15%)Baidu, Inc. has some risk factors including moderate leverage or solvency concerns.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 73.3/100 (15%)Baidu, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.
Inverse of forward P/E — higher yield means cheaper stock.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 43/100 (25%)Baidu, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for BIDU.
Score Composition
Financial Data
More Stock Analysis
How is the BIDU UQS Score Calculated?
The UQS (Unified Quality Score) for Baidu, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Baidu, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Baidu, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.