BDRFY
Consumer DefensiveBeiersdorf AG · Household & Personal Products · $19B
What is Beiersdorf AG?
Beiersdorf AG is a Hamburg-based consumer goods company best known for its NIVEA skincare brand. Operating across more than 100 countries, it serves both everyday consumers and industrial clients through two distinct business segments.
Beiersdorf generates revenue through two segments. The Consumer Business sells skin and body care products under brands including NIVEA, Eucerin, La Prairie, Coppertone, and Labello. The Tesa Business supplies adhesive tapes and self-adhesive system solutions to industries such as automotive, electronics, and construction. This dual structure gives the company exposure to both consumer retail demand and industrial supply chains.
Beiersdorf was founded in 1882 and is headquartered in Hamburg, Germany.
- NIVEA and Eucerin skincare and body care products
- La Prairie and Chantecaille premium beauty lines
- Tesa adhesive tapes and industrial system solutions
- Coppertone sun care and Hansaplast wound care products
Is BDRFY a Good Stock to Buy?
UQS Score rates BDRFY as Below Average overall, reflecting mixed fundamentals across its five quality pillars.
The Risk pillar stands out as the clearest positive — Beiersdorf carries a Strong rating there, suggesting the business is relatively resilient and financially stable compared to peers. Valuation comes in at Neutral, meaning the stock is neither obviously cheap nor stretched by UQS criteria.
Both the Moat and Growth pillars are rated Weak, indicating limited competitive differentiation and below-average growth momentum relative to the consumer defensive sector. Quality sits at Neutral.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does BDRFY pay dividends?
Yes — Beiersdorf AG pays a dividend.
Beiersdorf pays a regular dividend, consistent with its profile as a large-cap consumer defensive company. The dividend reflects the company's stable cash generation from its established brand portfolio. Income-focused investors often look to names like BDRFY for predictable distributions, though yield levels should be verified against current market data.
When does BDRFY report earnings?
Beiersdorf reports financial results on a regular cadence, typical for internationally listed consumer goods companies.
The company's dual-segment structure — consumer brands alongside industrial adhesives — means results can reflect both retail consumer trends and industrial demand cycles. Growth has been measured rather than rapid, consistent with the Weak Growth pillar rating in the UQS framework.
For the most recent results and reporting schedule, visit Beiersdorf's official investor relations page.
BDRFY Price History
-24.0% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Beiersdorf AG?
Based on Beiersdorf AG's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
BDRFY Long-term Outlook
The UQS profile for BDRFY points to a stable but slow-growth outlook. A Strong Risk rating suggests the business can weather economic uncertainty reasonably well, but the Weak Growth and Weak Moat ratings indicate limited near-term upside catalysts. The company's broad brand portfolio provides some defensive cushion, though competitive pressure in premium skincare and commoditized mass-market segments remains a structural challenge.
Growth drivers
- Expansion of premium skincare brands such as Eucerin and La Prairie in emerging markets
- Tesa segment growth tied to automotive and electronics industry demand
- Ongoing brand investment in NIVEA to defend mass-market share
Key risks
- Weak Moat rating signals vulnerability to private-label and competitor encroachment
- Weak Growth rating suggests limited revenue acceleration in the near term
- Currency exposure across global markets can weigh on reported results
BDRFY vs Peers
BDRFY competes across consumer personal care and specialty segments alongside several other large-cap names.
Somnigroup focuses on sleep products rather than skincare, giving it a narrower but more specialized consumer niche compared to Beiersdorf's broad brand portfolio.
Church & Dwight operates a diversified household and personal care brand portfolio in North America, competing with Beiersdorf in everyday consumer product categories.
Estée Lauder competes directly with Beiersdorf's premium brands like La Prairie and Chantecaille in the prestige beauty segment globally.
Frequently Asked Questions
What does Beiersdorf do?
Beiersdorf manufactures and distributes consumer goods through two segments. The Consumer Business covers skincare and body care brands including NIVEA, Eucerin, La Prairie, and Coppertone. The Tesa Business provides adhesive tapes and system solutions to automotive, electronics, and construction industries. The company operates across Europe, the Americas, Africa, Asia, and Australia.
Does BDRFY pay dividends?
Yes, Beiersdorf pays a regular dividend. This is consistent with its position as a large-cap consumer defensive company with stable cash flows from its established brand portfolio. Investors should check current yield and payment details through Beiersdorf's investor relations page or their brokerage.
When does BDRFY report earnings?
Beiersdorf reports financial results on a regular cadence typical for internationally listed consumer goods companies. For specific reporting dates and the most recent quarterly or annual results, refer to Beiersdorf's official investor relations page.
Is BDRFY a good stock to buy?
UQS Score rates BDRFY as Below Average overall. The Risk pillar is Strong, suggesting financial stability, but both the Moat and Growth pillars are rated Weak. Whether it suits your portfolio depends on your goals — the full pillar breakdown is available to UQS Pro members.
Is BDRFY overvalued?
The UQS Valuation pillar for BDRFY is rated Neutral, meaning the stock does not appear significantly overpriced or underpriced relative to its fundamentals by UQS criteria. Valuation should always be considered alongside growth and quality context. Pro members can view the complete valuation metrics.
How does BDRFY compare to its competitors?
Beiersdorf competes with consumer and personal care companies including Church & Dwight and Estée Lauder in overlapping product categories. Estée Lauder is a direct rival in prestige beauty, while Church & Dwight competes in everyday consumer goods. UQS Pro members can compare full pillar scores side by side.
What is BDRFY's market cap bracket?
Beiersdorf AG is classified as a large-cap company. This places it among the more established, widely held names in the consumer defensive sector, typically associated with greater stability but more moderate growth potential compared to smaller peers.
Who founded Beiersdorf?
Beiersdorf was founded in 1882 by pharmacist Paul Carl Beiersdorf in Hamburg, Germany. The company has grown over more than a century into a global consumer goods group. It remains headquartered in Hamburg and operates as a subsidiary of maxingvest ag.
Is BDRFY a long-term quality stock?
As a long-term quality indicator, BDRFY's UQS profile is mixed. The Strong Risk rating suggests durability, but Weak Moat and Weak Growth ratings raise questions about competitive staying power and earnings expansion over time. Long-term investors should weigh these factors carefully using the full UQS analysis available to Pro members.
What sector does BDRFY belong to?
Beiersdorf operates in the Consumer Defensive sector. This sector typically includes companies that sell everyday essential products — such as personal care and household goods — that tend to hold demand relatively steady even during economic downturns, providing a degree of portfolio stability.
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Pro Analysis
BDRFY — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 23, 2026 | 47.2 | 46.0 | 32.0 | 29.2 | 89.6 | 56.4 | -0.1 |
| May 22, 2026 | 47.3 | 46.0 | 32.0 | 29.2 | 89.6 | 56.7 | +0.1 |
| May 21, 2026 | 47.2 | 46.0 | 32.0 | 29.2 | 89.6 | 56.4 | -0.1 |
| May 20, 2026 | 47.3 | 46.0 | 32.0 | 29.2 | 89.6 | 57.0 | +0.1 |
| May 17, 2026 | 47.2 | 46.0 | 32.0 | 29.2 | 89.6 | 56.4 | 0.0 |
| May 14, 2026 | 47.2 | 46.0 | 32.0 | 29.3 | 89.6 | 56.4 | -0.3 |
| May 12, 2026 | 47.5 | 45.8 | 32.0 | 29.3 | 89.6 | 58.3 | -0.2 |
| May 11, 2026 | 47.7 | 45.8 | 32.0 | 29.3 | 89.6 | 59.7 | +0.4 |
| May 10, 2026 | 47.3 | 35.0 | 32.0 | 29.3 | 89.6 | 75.0 | -0.1 |
| May 8, 2026 | 47.4 | 45.8 | 32.0 | 29.3 | 89.6 | 57.9 | -0.1 |
BDRFY — Pillar Breakdown
Quality
— 46.0/100 (25%)Beiersdorf AG has average quality metrics, with room for improvement in margins or capital efficiency.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 29.2/100 (20%)Beiersdorf AG faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 89.6/100 (15%)Beiersdorf AG carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 58.2/100 (15%)Beiersdorf AG trades at a reasonable valuation with decent earnings yield and FCF multiples.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 32/100 (25%)Beiersdorf AG operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for BDRFY.
Score Composition
Financial Data
More Stock Analysis
How is the BDRFY UQS Score Calculated?
The UQS (Unified Quality Score) for Beiersdorf AG is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Beiersdorf AG's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Beiersdorf AG is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.