BC
Consumer CyclicalBrunswick Corporation · Auto - Recreational Vehicles · $5B
What is Brunswick Corporation?
Brunswick Corporation is a global designer and manufacturer of recreational marine products, spanning engines, boats, and accessories. Headquartered in Mettawa, Illinois, the company serves boating enthusiasts and professionals across multiple market segments worldwide.
Brunswick generates revenue through three core segments: Propulsion, Parts & Accessories, and Boat. The Propulsion segment sells outboard, sterndrive, and inboard engines under well-known marine brands. The Parts & Accessories segment supplies engine components, marine electronics, trolling motors, and lubricants to aftermarket and OEM customers. The Boat segment manufactures and sells a broad portfolio of recreational watercraft, from sport cruisers to offshore fishing boats, through marine dealers and distributors.
Brunswick Corporation was founded in 1981 and is headquartered in Mettawa, US.
- Outboard and inboard marine engines under the Mercury brand family
- Marine parts, accessories, and electronics for aftermarket and OEM markets
- Sea Ray, Boston Whaler, and Bayliner recreational boats
- Lund and Crestliner fishing boats for freshwater anglers
- Trolling motors, fuel systems, and marine control systems
Is BC a Good Stock to Buy?
UQS Score rates BC as Below Average overall, reflecting broad weakness across most of its five scored pillars.
The one area where Brunswick stands out relative to its pillar profile is Valuation, which earns a Good label — suggesting the stock may be priced at a more reasonable level compared to its fundamentals than many peers in the Consumer Cyclical sector.
Quality, Moat, Growth, and Risk all carry Weak labels, pointing to meaningful challenges in business durability, competitive positioning, earnings trajectory, and balance-sheet or operational risk.
Pro members can view the exact pillar breakdown and full financial metrics behind each label to form a more complete picture. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does BC pay dividends?
Yes — Brunswick Corporation pays a dividend.
Brunswick pays a regular dividend, which is relatively uncommon among mid-cap Consumer Cyclical companies that face cyclical demand swings. The dividend signals management's intent to return capital to shareholders even through marine market cycles. Investors focused on income should weigh the payout against the company's Weak Risk pillar before relying on dividend continuity.
When does BC report earnings?
Brunswick Corporation reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
Given the Weak Growth and Weak Quality pillar labels, recent earnings periods have reflected pressure on revenue trajectory and profitability relative to sector peers. Cyclical softness in recreational marine demand has weighed on results across the industry.
For the most recent quarter's results and guidance, visit Brunswick Corporation's investor relations page directly.
BC Price History
-9.4% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Brunswick Corporation?
Based on Brunswick Corporation's historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
BC Long-term Outlook
Brunswick's fundamental outlook is shaped by its Weak Growth and Weak Risk pillar ratings, suggesting limited near-term earnings acceleration and above-average sensitivity to macro or consumer-spending headwinds. The recreational marine market is inherently cyclical, and a recovery in consumer discretionary spending could provide a tailwind — but the company's current pillar profile indicates that meaningful improvement would need to be sustained across multiple periods to shift the overall UQS rating. The Good Valuation label does suggest the market may already be pricing in a degree of pessimism.
Growth drivers
- A rebound in consumer discretionary spending and boating demand
- Aftermarket parts and accessories providing more recurring revenue streams
- Potential share gains in marine propulsion through the Mercury brand
Key risks
- High cyclicality in recreational marine demand during economic downturns
- Weak Risk pillar indicating balance-sheet or operational vulnerabilities
- Competitive pressure from global powersports and marine rivals
BC vs Peers
Brunswick competes in the broader recreational powersports and marine market alongside several diversified manufacturers.
BRP operates across a wider powersports portfolio — including snowmobiles and ATVs — giving it more diversified revenue streams beyond marine.
Thor focuses on the RV market rather than marine, competing for the same discretionary consumer dollar in outdoor recreation.
The US-listed shares of BRP reflect the same diversified powersports business that competes directly with Brunswick's marine engine and boat segments.
Frequently Asked Questions
What does Brunswick Corporation do?
Brunswick designs, manufactures, and sells recreational marine products globally. Its three segments cover marine engines under the Mercury brand, a broad parts and accessories business, and a portfolio of recreational boats including Sea Ray, Boston Whaler, and Bayliner.
Does BC pay dividends?
Yes, Brunswick pays a regular dividend. While this is a positive signal for income-oriented investors, the company's Weak Risk pillar rating is worth considering when evaluating dividend reliability through economic cycles.
When does BC report earnings?
Brunswick reports on a quarterly cadence, as is standard for US-listed companies. For the exact schedule and most recent results, check Brunswick Corporation's official investor relations page rather than relying on third-party estimates.
Is BC a good stock to buy?
The UQS Score rates BC as Below Average, driven by Weak ratings across Quality, Moat, Growth, and Risk. The Valuation pillar earns a Good label, which may appeal to contrarian or value-oriented investors. Pro members can access the full pillar breakdown to weigh these factors in detail.
Is BC overvalued?
Based on the UQS Valuation pillar, BC earns a Good label — meaning the stock does not appear overvalued relative to its fundamentals at current levels. This stands in contrast to the weakness seen in other pillars, and may reflect market pricing that already accounts for near-term challenges.
How does BC compare to its competitors?
Brunswick competes with diversified powersports and outdoor recreation manufacturers like BRP Inc. and Thor Industries. While Brunswick is more narrowly focused on the marine market, competitors like BRP benefit from broader product diversification across multiple powersports categories.
What is BC's market cap bracket?
Brunswick Corporation falls in the mid-cap bracket, meaning it sits between the largest blue-chip companies and smaller growth-stage businesses. Mid-cap stocks can offer a balance of growth potential and established operations, though cyclical mid-caps carry additional demand risk.
Who founded Brunswick Corporation?
Brunswick Corporation traces its roots back to the 19th century as a manufacturer of billiards equipment and bowling products. The company has evolved significantly over its long history into the recreational marine business it operates today. Founding details are widely available through public historical records.
Is BC a long-term quality indicator?
As a long-term quality indicator, BC's current UQS profile raises caution — Weak ratings across Quality, Moat, Growth, and Risk suggest the business lacks the durable competitive advantages and consistent earnings power typically associated with high-quality long-term holdings. The Good Valuation label is the lone bright spot.
What is the main competitive advantage of Brunswick Corporation?
Brunswick's strongest competitive asset is its Mercury brand in marine propulsion, which holds meaningful recognition among boat builders and dealers. However, the UQS Moat pillar rates as Weak, suggesting this advantage may not be wide or durable enough to insulate the business from competitive and cyclical pressures.
What sector does BC belong to?
Brunswick Corporation belongs to the Consumer Cyclical sector. This means its business performance is closely tied to consumer confidence and discretionary spending — when economic conditions tighten, demand for recreational marine products tends to decline meaningfully.
Is BC a growth stock or value stock?
Based on the UQS pillar profile, BC leans toward value territory — the Growth pillar is rated Weak while the Valuation pillar earns a Good label. This combination suggests limited near-term earnings expansion but a price that may reflect existing headwinds, making it more of a value consideration than a growth play.
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Pro Analysis
BC — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 23, 2026 | 35.3 | 31.8 | 23.0 | 35.0 | 17.1 | 80.4 | -0.1 |
| May 22, 2026 | 35.4 | 31.8 | 23.0 | 35.0 | 17.1 | 81.1 | -0.1 |
| May 21, 2026 | 35.5 | 31.8 | 23.0 | 35.1 | 17.1 | 81.3 | -0.2 |
| May 20, 2026 | 35.7 | 31.8 | 23.0 | 35.1 | 17.1 | 82.9 | +0.1 |
| May 19, 2026 | 35.6 | 31.8 | 23.0 | 35.1 | 17.1 | 81.8 | +0.1 |
| May 18, 2026 | 35.5 | 31.8 | 23.0 | 35.1 | 17.1 | 81.4 | 0.0 |
| May 16, 2026 | 35.5 | 31.8 | 23.0 | 35.2 | 17.1 | 81.5 | +0.1 |
| May 15, 2026 | 35.4 | 31.8 | 23.0 | 35.2 | 17.1 | 81.0 | -0.1 |
| May 14, 2026 | 35.5 | 31.8 | 23.0 | 35.2 | 17.1 | 81.3 | 0.0 |
| May 13, 2026 | 35.5 | 31.2 | 23.0 | 35.0 | 18.4 | 81.5 | +0.1 |
BC — Pillar Breakdown
Quality
— 31.8/100 (25%)Brunswick Corporation currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 35.0/100 (20%)Brunswick Corporation shows steady but unspectacular growth, typical for mature companies.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 17.1/100 (15%)Brunswick Corporation presents elevated risk with concerns around leverage or financial stability.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 80.8/100 (15%)Brunswick Corporation appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 23/100 (25%)Brunswick Corporation operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for BC.
Score Composition
Financial Data
More Stock Analysis
How is the BC UQS Score Calculated?
The UQS (Unified Quality Score) for Brunswick Corporation is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Brunswick Corporation's competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Brunswick Corporation is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.