BBW
Consumer CyclicalBuild-A-Bear Workshop, Inc. · Specialty Retail · $470M
What is Build-A-Bear Workshop, Inc.?
Build-A-Bear Workshop is a specialty retailer best known for letting customers create their own stuffed animals in-store. Founded in 1997 and headquartered in Saint Louis, Missouri, the brand has grown into a multi-channel retail operation with a global footprint.
Build-A-Bear generates revenue through three segments: Direct-to-Consumer (company-owned stores and e-commerce), Commercial (wholesale and licensing partnerships), and International Franchising. Customers visit stores to select, stuff, and personalize plush animals with clothing, accessories, sounds, and scents. The company also sells pre-stuffed products and novelty items online. Franchised stores extend the brand internationally without requiring direct capital investment from the company.
Build-A-Bear Workshop was founded in 1997 and is headquartered in Saint Louis, Missouri.
- Customizable stuffed plush animals built in-store
- Clothing, shoes, and accessories for plush products
- Add-on sounds and scents for personalization
- E-commerce channel for pre-stuffed and accessory products
- International franchise licensing program
Is BBW a Good Stock to Buy?
UQS Score rates BBW as Good overall, reflecting a balanced but nuanced picture for retail investors.
The Quality pillar comes in at a Good rating, suggesting the business generates reasonable returns relative to its size and sector. Valuation is rated Attractive, meaning the stock does not appear richly priced compared to its fundamentals — a meaningful consideration for value-oriented investors in the Consumer Cyclical space.
The Moat and Growth pillars are both rated Weak, indicating limited competitive insulation and below-average expansion prospects — factors worth weighing carefully for long-term holders.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does BBW pay dividends?
Yes — Build-A-Bear Workshop, Inc. pays a dividend.
Build-A-Bear pays a regular dividend, which is relatively uncommon among small-cap specialty retailers. This signals management's confidence in generating consistent cash flow. Income-oriented investors may find the dividend cadence appealing, though the Weak Growth pillar suggests the payout may be prioritized over aggressive reinvestment in expansion.
When does BBW report earnings?
Build-A-Bear Workshop reports earnings on a quarterly cadence, typical for US-listed equities.
The company's Quality pillar rating suggests earnings have been reasonably stable relative to sector peers, though the Weak Growth rating indicates revenue and profit expansion have been limited. Seasonal consumer spending patterns — particularly around holidays — tend to influence quarterly results meaningfully.
For the most recent quarter's results, visit Build-A-Bear Workshop's investor relations page directly.
BBW Price History
+204.4% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Build-A-Bear Workshop, Inc.?
Based on Build-A-Bear Workshop, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
BBW Long-term Outlook
The fundamental outlook for BBW reflects a business in a mature phase. The Weak Growth pillar points to limited near-term expansion catalysts, while the Neutral Risk pillar suggests the company is not facing acute financial stress. The Attractive Valuation label indicates the market may already be pricing in subdued growth expectations, which could limit downside for patient investors.
Growth drivers
- E-commerce channel expansion and digital gifting trends
- International franchising growth without heavy capital outlay
- Licensing and commercial partnerships broadening revenue streams
Key risks
- Weak moat leaves the brand vulnerable to shifting consumer preferences
- Small-cap liquidity risk in volatile Consumer Cyclical markets
- Limited growth runway in a mature specialty retail format
BBW vs Peers
Build-A-Bear operates in a niche corner of consumer retail, but UQS Score tracks several other small-cap and international consumer-facing companies for comparison.
Jumia is an Africa-focused e-commerce marketplace with a purely digital model, contrasting sharply with Build-A-Bear's experiential in-store retail format.
Kits Eyecare is a Canadian direct-to-consumer eyewear retailer operating primarily online, representing a digitally native alternative to Build-A-Bear's brick-and-mortar heritage.
ZKH is a China-based industrial supply platform, operating in a completely different product category but sharing the small-cap, multi-channel distribution profile.
Frequently Asked Questions
What does Build-A-Bear Workshop do?
Build-A-Bear Workshop operates specialty retail stores where customers create personalized stuffed animals. The company also sells products through e-commerce, commercial licensing partnerships, and an international franchising program. Its merchandise includes plush animals, clothing, accessories, and add-on sounds and scents.
Does BBW pay dividends?
Yes, Build-A-Bear Workshop pays a regular dividend. This is relatively uncommon for a small-cap specialty retailer and reflects the company's ability to generate consistent cash flow. Investors seeking income alongside consumer exposure may find this noteworthy. Check the company's investor relations page for current dividend details.
When does BBW report earnings?
Build-A-Bear Workshop reports on a quarterly cadence, as is standard for US-listed public companies. Seasonal factors — especially holiday shopping periods — can significantly influence individual quarters. For exact upcoming report dates, refer to the company's investor relations page.
Is BBW a good stock to buy?
UQS Score rates BBW as Good overall. The Attractive Valuation and Good Quality ratings are positives, while the Weak Moat and Weak Growth pillars present meaningful concerns. Whether BBW fits a portfolio depends on an investor's priorities around income, value, and growth tolerance. The full pillar breakdown is available to UQS Pro members.
Is BBW overvalued?
Based on the UQS Valuation pillar, BBW is rated Attractive — meaning the stock does not appear overpriced relative to its fundamentals. For a small-cap consumer retailer with limited growth momentum, this rating suggests the market may have already discounted subdued expectations into the share price.
How does BBW compare to its competitors?
Build-A-Bear's experiential, in-store retail model is quite distinct from peers like Jumia (digital marketplace) and Kits Eyecare (online eyewear). Its niche brand and franchise model give it a different risk-and-return profile. UQS Score's side-by-side pillar comparisons are available to Pro members for a structured view.
What is BBW's market cap bracket?
Build-A-Bear Workshop is classified as a small-cap company. Small-cap stocks can offer value opportunities but typically carry higher liquidity risk and greater sensitivity to consumer spending cycles than large-cap peers in the Consumer Cyclical sector.
Who founded Build-A-Bear Workshop?
Build-A-Bear Workshop was founded by Maxine Clark in 1997, with the concept centered on interactive, customizable stuffed animal retail. The company is headquartered in Saint Louis, Missouri, where it has been based since its founding.
Is BBW a long-term quality investment?
As a long-term quality indicator, UQS Score rates BBW as Good — but the Weak Moat and Weak Growth pillars are important caveats. The brand has durability in its niche, yet limited competitive insulation and modest growth prospects may constrain long-term compounding potential. Pro members can view the complete multi-pillar analysis.
What is the main competitive advantage of Build-A-Bear Workshop?
Build-A-Bear's primary advantage is its experiential retail concept — customers participate in creating their own product, which is difficult to replicate online. However, the UQS Moat pillar rates this advantage as Weak, suggesting the brand's competitive insulation is limited relative to broader consumer retail peers.
What sector does BBW belong to?
BBW is classified in the Consumer Cyclical sector. This means its performance tends to be sensitive to consumer confidence and discretionary spending levels. Investors in this sector should be aware that economic downturns can disproportionately affect specialty retailers like Build-A-Bear.
Is BBW a growth stock or value stock?
Based on UQS pillar labels, BBW leans toward value rather than growth. The Valuation pillar is rated Attractive while the Growth pillar is rated Weak — a combination that typically characterizes a value-oriented profile rather than a high-growth opportunity.
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Pro Analysis
BBW — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 22, 2026 | 51.8 | 77.3 | 34.0 | 15.3 | 42.9 | 96.4 | 0.0 |
| May 21, 2026 | 51.8 | 77.3 | 34.0 | 15.3 | 42.9 | 96.6 | 0.0 |
| May 20, 2026 | 51.8 | 77.3 | 34.0 | 15.3 | 42.9 | 96.4 | -0.1 |
| May 17, 2026 | 51.9 | 77.3 | 34.0 | 15.3 | 42.9 | 96.9 | +0.1 |
| May 16, 2026 | 51.8 | 77.3 | 34.0 | 15.3 | 42.9 | 96.9 | 0.0 |
| May 15, 2026 | 51.8 | 77.3 | 34.0 | 15.3 | 42.9 | 96.6 | 0.0 |
| May 14, 2026 | 51.8 | 77.3 | 34.0 | 15.3 | 42.9 | 96.8 | 0.0 |
| May 13, 2026 | 51.8 | 77.3 | 34.0 | 15.3 | 42.9 | 96.3 | +0.1 |
| May 12, 2026 | 51.7 | 77.3 | 34.0 | 15.3 | 42.9 | 95.9 | 0.0 |
| May 11, 2026 | 51.7 | 77.3 | 34.0 | 15.3 | 42.9 | 95.8 | +1.2 |
BBW — Pillar Breakdown
Quality
— 77.3/100 (25%)Build-A-Bear Workshop, Inc. demonstrates outstanding capital efficiency and profitability, placing it among the highest-quality businesses in the market.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 15.3/100 (20%)Build-A-Bear Workshop, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 42.9/100 (15%)Build-A-Bear Workshop, Inc. has some risk factors including moderate leverage or solvency concerns.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 96.8/100 (15%)Build-A-Bear Workshop, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
Enterprise value multiple relative to sector median.
Moat
— 34/100 (25%)Build-A-Bear Workshop, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for BBW.
Score Composition
Financial Data
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How is the BBW UQS Score Calculated?
The UQS (Unified Quality Score) for Build-A-Bear Workshop, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Build-A-Bear Workshop, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Build-A-Bear Workshop, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.