ATHM
Communication ServicesAutohome Inc. · Internet Content & Information · $480M
What is Autohome Inc.?
Autohome Inc. is China's leading online destination for automobile consumers, connecting car buyers with automakers, dealers, and financing providers through a suite of digital platforms. The company is headquartered in Beijing and operates across PC, mobile, and mini-app environments.
Autohome generates revenue through automaker advertising, regional marketing campaigns, dealer subscription services, and used-car listing fees. Its platforms — autohome.com.cn, che168.com, and ttpai.cn — serve consumers researching and purchasing vehicles. The company also earns commissions by facilitating auto-financing and insurance transactions, and operates Autohome Mall, an online transaction platform where users can redeem automaker coupons and complete purchases.
Autohome was incorporated in 2008 and is headquartered in Beijing, China.
- Automaker advertising and regional marketing campaigns
- Dealer subscription and lead-generation services
- Used-car listing and online bidding platform
- Autohome Mall online transaction and coupon platform
Is ATHM a Good Stock to Buy?
UQS Score rates ATHM as Below Average overall.
The Risk pillar stands out as the clearest positive — Autohome carries a Strong Risk profile, suggesting a relatively conservative balance sheet and limited near-term financial distress signals. The Valuation pillar is rated Attractive, meaning the stock does not appear expensive relative to its fundamentals.
Quality, Moat, and Growth are all rated Weak, reflecting meaningful challenges in competitive positioning, earnings quality, and the company's near-term expansion trajectory.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does ATHM pay dividends?
Yes — Autohome Inc. pays a dividend.
Autohome pays a regular dividend, which is relatively uncommon among China-based internet platforms. This payout reflects the company's capacity to return cash to shareholders even amid a challenging growth environment. Income-oriented investors may find the dividend noteworthy, though the overall UQS profile warrants careful review alongside any yield consideration.
When does ATHM report earnings?
Autohome reports earnings on a quarterly cadence, consistent with its listing as a US-traded ADR.
The company's recent results reflect the pressures visible in its Weak Growth and Quality pillar ratings — revenue momentum has been subdued and profitability metrics have faced headwinds tied to China's evolving auto market. The Strong Risk rating suggests the balance sheet has remained relatively stable through this period.
For the most recent quarter's results and guidance, visit Autohome's investor relations page directly.
ATHM Price History
-69.8% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Autohome Inc.?
Based on Autohome Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
ATHM Long-term Outlook
Autohome's fundamental outlook is shaped by a Weak Growth pillar and a Weak Moat rating, suggesting the platform faces real competitive pressure in China's digital auto advertising space. The Attractive Valuation label indicates the market has already priced in a degree of caution. The Strong Risk profile provides some downside cushion, but a meaningful re-rating would likely require evidence of improving monetization or a broadening of its platform ecosystem.
Growth drivers
- Expansion of used-car transaction and data services
- Growth in auto-financing and insurance commission revenue
- Potential recovery in China's new-vehicle market demand
Key risks
- Intensifying competition from domestic Chinese internet platforms
- Structural slowdown in China's automotive advertising market
- Regulatory and macroeconomic uncertainty in the Chinese technology sector
ATHM vs Peers
Autohome operates in the online automotive and insurance lead-generation space alongside several digital marketplace peers.
MediaAlpha focuses on programmatic advertising for the US insurance vertical, making it a pure-play on insurance customer acquisition rather than automotive content.
EverQuote operates a US-based online insurance marketplace, competing on lead generation for auto and home insurance rather than vehicle content or dealer services.
Groupon is a deals and local commerce marketplace; it shares the coupon-and-transaction platform model with Autohome Mall but operates across a much broader range of consumer categories.
Frequently Asked Questions
What does Autohome do?
Autohome operates China's leading online automotive consumer platform. It provides car research content, dealer advertising, used-car listings, and an online transaction platform. The company also earns commissions by connecting users with auto-financing and insurance products across its websites and mobile apps.
Does ATHM pay dividends?
Yes, Autohome pays a regular dividend. This is relatively uncommon for a China-based internet platform and reflects the company's ability to return cash to shareholders. Investors should review the current dividend details on Autohome's investor relations page for the latest payout information.
When does ATHM report earnings?
Autohome reports on a quarterly cadence as a US-listed ADR. The company does not always announce exact dates far in advance. For the most current earnings schedule, check Autohome's investor relations page or your brokerage's earnings calendar.
Is ATHM a good stock to buy?
UQS Score rates ATHM as Below Average overall. While the Risk pillar is Strong and Valuation is Attractive, the Quality, Moat, and Growth pillars are all rated Weak. That combination suggests caution is warranted. The full pillar breakdown is available to UQS Pro members.
Is ATHM overvalued?
The UQS Valuation pillar for ATHM is rated Attractive, suggesting the stock is not expensive relative to its fundamentals. However, an attractive price alone does not offset the Weak ratings across Quality, Moat, and Growth — context across all five pillars matters for a complete picture.
How does ATHM compare to its competitors?
Autohome's closest listed peers in the online lead-generation and marketplace space include MediaAlpha, EverQuote, and Groupon. Unlike its US-based peers, Autohome is exclusively focused on China's automotive market, which exposes it to distinct regulatory and macroeconomic dynamics not present for domestic US platforms.
What is ATHM's market cap bracket?
Autohome is classified as a small-cap stock. This places it below large- and mega-cap peers in terms of total market value, which can mean higher volatility and lower institutional liquidity compared to larger-cap internet platforms.
Who founded Autohome?
Autohome traces its origins to a company formerly known as Sequel Limited, which rebranded to Autohome Inc. in October 2011. The company was incorporated in 2008. Founding details are widely available through public filings and Autohome's corporate history page.
Is ATHM a long-term quality indicator?
From a long-term quality standpoint, ATHM's UQS profile presents a mixed picture. The Strong Risk rating and Attractive Valuation offer some stability, but Weak scores across Quality, Moat, and Growth suggest the business has not yet demonstrated the durable competitive advantages typically associated with long-term compounders.
What sector does ATHM belong to?
Autohome is classified under the Communication Services sector. Within that sector, it operates as a digital media and marketplace platform, monetizing automotive consumer intent through advertising, subscriptions, and transaction-based revenue streams in China.
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Pro Analysis
ATHM — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 23, 2026 | 44.1 | 32.2 | 23.0 | 20.2 | 82.4 | 92.6 | -0.1 |
| May 22, 2026 | 44.2 | 32.2 | 23.0 | 20.4 | 82.4 | 92.9 | +0.1 |
| May 21, 2026 | 44.1 | 32.2 | 23.0 | 20.4 | 82.4 | 92.4 | -0.2 |
| May 20, 2026 | 44.3 | 32.2 | 23.0 | 20.7 | 82.4 | 93.2 | 0.0 |
| May 19, 2026 | 44.3 | 32.2 | 23.0 | 20.7 | 82.4 | 93.1 | -0.2 |
| May 16, 2026 | 44.5 | 32.2 | 23.0 | 21.0 | 82.4 | 94.2 | -0.1 |
| May 15, 2026 | 44.6 | 32.2 | 23.0 | 22.5 | 82.4 | 93.2 | +0.3 |
| May 14, 2026 | 44.3 | 32.2 | 23.0 | 22.5 | 82.4 | 90.6 | 0.0 |
| May 13, 2026 | 44.3 | 32.2 | 23.0 | 22.5 | 82.4 | 91.2 | 0.0 |
| May 12, 2026 | 44.3 | 32.2 | 23.0 | 22.5 | 82.4 | 90.7 | 0.0 |
ATHM — Pillar Breakdown
Quality
— 32.2/100 (25%)Autohome Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 20.2/100 (20%)Autohome Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 82.4/100 (15%)Autohome Inc. carries minimal financial risk with conservative leverage and strong solvency.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 92.6/100 (15%)Autohome Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
Enterprise value multiple relative to sector median.
Moat
— 23/100 (25%)Autohome Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ATHM.
Score Composition
Financial Data
More Stock Analysis
How is the ATHM UQS Score Calculated?
The UQS (Unified Quality Score) for Autohome Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Autohome Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Autohome Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.