ASAN
TechnologyAsana, Inc. · Software - Application · $2B
What is Asana, Inc.?
Asana, Inc. is a San Francisco-based work management platform that helps teams coordinate tasks, projects, and company-wide goals in one place.
Asana's cloud-based platform connects daily task management to broader strategic initiatives, serving teams across technology, retail, healthcare, education, government, and more. Organizations use it to run product launches, marketing campaigns, and cross-functional goal tracking. Revenue comes primarily from subscription plans sold to businesses of all sizes.
Asana was incorporated in 2008 and is headquartered in San Francisco, California.
- Work and task management platform
- Cross-functional project coordination tools
- Goal-setting and strategic planning features
- Integrations with third-party business applications
Is ASAN a Good Stock to Buy?
UQS Score rates ASAN as Below Average overall.
Growth and Risk both sit at a Neutral level, suggesting the business is expanding at a measured pace without extreme near-term financial danger. Valuation is also Neutral, meaning the stock is neither clearly cheap nor obviously stretched relative to its fundamentals.
Quality and Moat are both rated Weak, pointing to limited durable competitive advantages and below-average business economics at this stage.
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Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does ASAN pay dividends?
No — Asana, Inc. does not currently pay a dividend.
Asana does not currently pay a dividend. As a growth-oriented software company, it reinvests available resources into product development and customer acquisition rather than returning cash to shareholders through distributions.
When does ASAN report earnings?
Asana reports earnings on a quarterly cadence, typical for US-listed equities.
Quarterly results tend to focus on subscription revenue growth, customer count trends, and the path toward profitability — areas that directly inform the UQS Growth and Quality pillar ratings.
For the most recent quarter's results, visit Asana's investor relations page at investors.asana.com.
ASAN Price History
-94.3% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Asana, Inc.?
Based on Asana, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
Frequently Asked Questions
What does Asana do?
Asana operates a cloud-based work management platform used by individuals, team leads, and executives. It helps organizations coordinate tasks, run projects, and align teams around company-wide goals across industries including technology, healthcare, retail, and government.
Does ASAN pay dividends?
No, Asana does not pay a dividend. The company focuses on reinvesting in growth rather than distributing cash to shareholders, which is common among early-stage software businesses.
When does ASAN report earnings?
Asana reports on a quarterly basis. For confirmed dates and the latest results, check the investor relations section of Asana's official website.
Is ASAN a good stock to buy?
UQS Score rates ASAN as Below Average, with Weak scores on Quality and Moat. Growth and Risk are Neutral. Whether it fits your portfolio depends on your risk tolerance and investment horizon. The full pillar breakdown is available to Pro members.
Is ASAN overvalued?
ASAN's Valuation pillar is rated Neutral, suggesting the stock is not clearly overpriced or deeply discounted relative to its fundamentals at the time of scoring. View the complete analysis on UQS Score for more context.
What is ASAN's market cap bracket?
Asana is classified as a small-cap company. This places it in a segment of the market that can offer growth potential but often carries higher volatility and less analyst coverage than large-cap peers.
Who founded Asana?
Asana was co-founded by Dustin Moskovitz and Justin Rosenstein. The company was incorporated in 2008 — originally under the name Smiley Abstractions, Inc. — and rebranded to Asana, Inc. in 2009.
Is ASAN a long-term quality investment?
As a long-term quality indicator, ASAN's Below Average UQS Score reflects current weaknesses in business quality and competitive moat. Long-term investors typically look for improving trends across these pillars over time. Pro members can track full metric history.
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Pro Analysis
ASAN — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| Aug 10, 2026 | 32.0 | 11.4 | 25.0 | 16.7 | 54.2 | 76.0 | -5.7 |
| Aug 2, 2026 | 37.7 | 26.2 | 25.0 | 37.8 | 44.0 | 71.8 | -0.5 |
| Jul 27, 2026 | 38.2 | 26.9 | 25.0 | 37.8 | 44.0 | 74.0 | +2.5 |
| Jul 25, 2026 | 35.7 | 28.2 | 25.0 | 40.4 | 44.0 | 51.6 | -0.3 |
| Jul 24, 2026 | 36.0 | 28.7 | 25.0 | 40.4 | 44.0 | 52.5 | +0.3 |
| Jul 23, 2026 | 35.7 | 28.1 | 25.0 | 40.4 | 44.0 | 51.6 | +0.4 |
| Jul 22, 2026 | 35.3 | 27.4 | 25.0 | 40.4 | 44.0 | 50.2 | +0.1 |
| Jul 21, 2026 | 35.2 | 27.1 | 25.0 | 40.4 | 44.0 | 49.6 | +0.1 |
| Jul 18, 2026 | 35.1 | 26.9 | 25.0 | 40.4 | 44.0 | 49.4 | 0.0 |
| Jul 17, 2026 | 35.1 | 27.0 | 25.0 | 40.4 | 44.0 | 49.6 | -0.1 |
ASAN — Pillar Breakdown
Quality
— 11.4/100 (25%)Asana, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Free cash flow relative to market value.
Growth
— 16.7/100 (20%)Asana, Inc. faces growth headwinds with declining or stagnant revenue trends.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Risk
— 54.2/100 (15%)Asana, Inc. has some risk factors including moderate leverage or solvency concerns.
Debt levels relative to earnings capacity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 76.0/100 (15%)Asana, Inc. appears attractively valued relative to its earnings, cash flows, and sector peers.
How many years of FCF the market cap represents.
Moat
— 25/100 (25%)Asana, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for ASAN.
Score Composition
Financial Data
More Stock Analysis
How is the ASAN UQS Score Calculated?
The UQS (Unified Quality Score) for Asana, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Asana, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Asana, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.