AS
Consumer CyclicalAmer Sports, Inc. · Leisure · $20B
What is Amer Sports, Inc.?
Amer Sports is a global sports brand house behind some of the most recognized names in outdoor, winter, and racquet sports. Headquartered in Helsinki, the company sells products across Europe, the Americas, China, and Asia Pacific.
The company designs, manufactures, and distributes sports equipment, apparel, footwear, and accessories through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. Revenue flows through its own retail stores, specialty retailers, partner stores, and e-commerce channels worldwide. Each segment targets distinct consumer occasions — from high-alpine mountaineering to recreational tennis — giving the business broad exposure across the active lifestyle market.
Amer Sports traces its roots to 1950 and operates today under the Amer Sports, Inc. name following a corporate restructuring completed in 2023.
- Premium outdoor apparel and footwear under Arc'teryx and Peak Performance
- Winter sports and trail equipment under Salomon, Atomic, and Armada
- Racquet and ball sports gear under Wilson, DeMarini, and Louisville Slugger
- Climbing, hiking, and skiing accessories across professional and recreational use
- Direct-to-consumer retail and global e-commerce platforms
Is AS a Good Stock to Buy?
UQS Score rates AS as Good overall, reflecting a mixed but improving fundamental profile across the five pillars.
The Growth pillar stands out as the clearest bright spot — Amer Sports is expanding its brand reach, particularly through Arc'teryx, at a pace that ranks among the stronger performers in the consumer cyclical sector. The Risk pillar comes in at Neutral, suggesting the business is navigating macro and operational headwinds without outsized red flags.
The Moat pillar registers as Weak, indicating that durable competitive advantages relative to the broader sporting goods industry remain a work in progress. Quality also sits at Neutral, pointing to room for improvement in earnings consistency and capital efficiency.
See the exact pillar breakdown and full financial metrics by signing up for a UQS Pro account. Sign up free →
Past performance does not guarantee future results. UQS Score is based on fundamental data and is not a buy/sell recommendation.
Does AS pay dividends?
No — Amer Sports, Inc. does not currently pay a dividend.
Amer Sports does not currently pay a dividend. For a company at this stage of global brand expansion, retaining capital to fund growth initiatives — including direct-to-consumer buildout and international market penetration — is a common strategic choice. Income-focused investors should factor this into their assessment.
When does AS report earnings?
Amer Sports reports earnings on a quarterly cadence, consistent with standard practice for US-listed equities.
The company's Growth pillar label suggests revenue momentum has been meaningful in recent periods, driven by strength in the Technical Apparel segment. Profitability trends remain a key area to watch as the business scales its direct retail and e-commerce footprint globally.
For the most recent quarter's results and guidance, visit Amer Sports' official investor relations page.
AS Price History
+121.4% over 5Y
Monthly close, adjusted for stock splits and dividend reinvestment.
What if I invested in Amer Sports, Inc.?
Based on Amer Sports, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.
AS Long-term Outlook
The Strong Growth pillar label points to continued top-line expansion as Amer Sports deepens its presence in high-growth markets, particularly China and Asia Pacific. However, the Weak Moat and Neutral Quality ratings suggest that translating revenue growth into durable, high-quality earnings will be the central challenge ahead. The Neutral Valuation label indicates the market is already pricing in a meaningful portion of the growth story, leaving less room for error.
Growth drivers
- Arc'teryx brand momentum in premium outdoor and lifestyle apparel
- Expanding direct-to-consumer and e-commerce channels globally
- Rising participation in outdoor and racquet sports across Asia Pacific
Key risks
- Weak competitive moat relative to entrenched global sportswear giants
- Consumer cyclical exposure to discretionary spending slowdowns
- Execution risk in scaling multiple brands across diverse geographies simultaneously
AS vs Peers
Amer Sports operates in the broader consumer discretionary and active lifestyle space, where it competes for wallet share alongside a range of leisure and entertainment brands.
Hasbro focuses on toys, games, and entertainment IP rather than sports equipment, making it a consumer discretionary peer with a very different product mix and seasonality profile.
Carnival competes for leisure spending dollars in the travel and cruise sector, representing a different form of consumer cyclical exposure compared to Amer Sports' active lifestyle focus.
Listed on multiple exchanges, Carnival's core business in cruise travel contrasts sharply with Amer Sports' equipment and apparel model, though both depend heavily on discretionary consumer budgets.
Frequently Asked Questions
What does Amer Sports do?
Amer Sports designs and sells sports equipment, apparel, footwear, and accessories through brands including Arc'teryx, Salomon, Wilson, and Louisville Slugger. The company operates across outdoor, winter sports, and ball and racquet sports categories, selling through its own stores, specialty retailers, and e-commerce channels worldwide.
Does AS pay dividends?
Amer Sports does not currently pay a dividend. The company appears to be prioritizing reinvestment into brand growth, retail expansion, and international market development rather than returning cash to shareholders through distributions at this stage.
When does AS report earnings?
Amer Sports follows a standard quarterly earnings cadence for US-listed companies. For confirmed dates and the most recent financial results, check the investor relations section of the Amer Sports corporate website directly.
Is AS a good stock to buy?
UQS Score rates AS as Good overall. The Growth pillar is a clear strength, while the Moat and Quality pillars highlight areas where the business still has room to develop. Whether it fits your portfolio depends on your own risk tolerance and investment criteria — the full pillar breakdown is available to Pro members.
Is AS overvalued?
The UQS Valuation pillar for AS is rated Neutral, suggesting the stock is neither deeply discounted nor obviously stretched relative to its fundamentals. Investors should weigh the growth trajectory against the current pricing — the complete valuation analysis is available inside UQS Pro.
How does AS compare to its competitors?
Amer Sports competes broadly in the consumer discretionary space. Its multi-brand portfolio spanning outdoor, winter, and racquet sports gives it a different profile from pure-play leisure or entertainment companies. The UQS platform provides side-by-side pillar comparisons for a more structured view.
What is AS's market cap bracket?
Amer Sports is classified as a large-cap company, reflecting its scale as a global multi-brand sports group with operations across Europe, the Americas, and Asia Pacific.
Who founded Amer Sports?
Amer Sports traces its origins to 1950. The company has evolved significantly over the decades through acquisitions and brand-building, and detailed founding history is widely available through public corporate records and the company's own communications.
Is AS a long-term quality stock?
As a long-term quality indicator, the UQS Score rates AS as Good — with a Strong Growth profile that supports the long-term thesis, offset by a Weak Moat that raises questions about the durability of competitive advantages over time. Pro members can access the full multi-pillar view to assess long-term fit.
What is the main competitive advantage of Amer Sports?
Amer Sports' primary advantage lies in its portfolio of premium, category-leading brands — particularly Arc'teryx in technical outdoor apparel and Wilson in racquet sports. However, the UQS Moat pillar rates this advantage as Weak relative to sector peers, suggesting brand strength alone has not yet translated into a deeply entrenched competitive position.
What sector does AS belong to?
Amer Sports is classified in the Consumer Cyclical sector. This means its business performance is sensitive to consumer confidence and discretionary spending trends, which can vary meaningfully across economic cycles.
Is AS a growth stock or value stock?
Based on the UQS pillar profile, AS leans toward the growth side — the Growth pillar is rated Strong, while the Valuation pillar sits at Neutral. This combination suggests the market recognizes the growth story but has not yet assigned a deep value discount to the shares.
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Pro Analysis
AS — Score History
| Date | UQS | Quality | Moat | Growth | Risk | Value | Change |
|---|---|---|---|---|---|---|---|
| May 23, 2026 | 56.1 | 42.1 | 38.0 | 92.2 | 68.5 | 49.0 | +3.5 |
| May 22, 2026 | 52.6 | 41.8 | 38.0 | 92.2 | 47.2 | 47.6 | -0.1 |
| May 21, 2026 | 52.7 | 41.8 | 38.0 | 92.2 | 47.2 | 48.0 | -0.1 |
| May 20, 2026 | 52.8 | 41.8 | 38.0 | 92.2 | 47.2 | 48.7 | -0.1 |
| May 19, 2026 | 52.9 | 41.8 | 38.0 | 92.2 | 47.2 | 49.3 | 0.0 |
| May 16, 2026 | 52.9 | 41.8 | 38.0 | 92.2 | 47.2 | 49.6 | 0.0 |
| May 15, 2026 | 52.9 | 41.9 | 38.0 | 92.2 | 47.2 | 49.2 | 0.0 |
| May 14, 2026 | 52.9 | 41.9 | 38.0 | 92.2 | 47.2 | 49.7 | +0.2 |
| May 13, 2026 | 52.7 | 41.4 | 38.0 | 92.2 | 47.2 | 48.9 | +0.1 |
| May 12, 2026 | 52.6 | 41.4 | 38.0 | 92.2 | 47.2 | 48.0 | +0.2 |
AS — Pillar Breakdown
Quality
— 42.1/100 (25%)Amer Sports, Inc. has average quality metrics, with room for improvement in margins or capital efficiency.
How effectively capital is deployed to generate returns.
Profitability relative to shareholders' equity.
Ability to convert revenue into operating profit.
Bottom-line profit as a share of revenue.
Asset productivity — how much gross profit each dollar of assets generates.
Free cash flow relative to market value.
Growth
— 92.2/100 (20%)Amer Sports, Inc. is growing rapidly with strong revenue and earnings expansion.
Revenue trajectory over the last twelve months.
Compound annual revenue growth rate over 3 years.
Year-over-year earnings per share growth.
Analyst consensus for future revenue growth.
Analyst consensus for future earnings growth.
Risk
— 68.5/100 (15%)Amer Sports, Inc. maintains a reasonable risk profile with manageable debt levels.
Debt levels relative to earnings capacity.
Total debt relative to shareholder equity.
Short-term liquidity — ability to pay near-term obligations.
Earnings capacity relative to interest payments.
Valuation
— 49.7/100 (15%)Amer Sports, Inc. has a mixed valuation — some metrics suggest fair value while others appear stretched.
Inverse of forward P/E — higher yield means cheaper stock.
How many years of FCF the market cap represents.
P/E relative to earnings growth — lower is more attractive.
Enterprise value multiple relative to sector median.
Moat
— 38/100 (25%)Amer Sports, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for AS.
Score Composition
Financial Data
More Stock Analysis
How is the AS UQS Score Calculated?
The UQS (Unified Quality Score) for Amer Sports, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.
Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.
Moat (25%) assesses Amer Sports, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.
Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.
Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.
Valuation (15%) measures whether Amer Sports, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.
Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.