APPF

Based on AppFolio, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

What does AppFolio do?

AppFolio provides cloud-based software designed specifically for the real estate industry. Its platforms help property management companies automate workflows, collect payments, screen tenants, and manage investor relationships. The company earns revenue through subscriptions and a range of value-added services built on top of its core platform.

Does APPF pay dividends?

No, AppFolio does not currently pay a dividend. The company reinvests its capital into product development and growth initiatives rather than distributing cash to shareholders. Investors focused on income may want to consider this before adding APPF to a dividend-oriented portfolio.

When does APPF report earnings?

AppFolio reports financial results on a quarterly basis, as is standard for US-listed companies. Specific dates shift each quarter, so check AppFolio's investor relations page or your brokerage platform for the most current schedule.

Is APPF a good stock to buy?

UQS Score rates APPF as Good overall. The Risk pillar is Strong and both Quality and Valuation register as Good, but the Moat pillar is Weak and Growth is Neutral. Whether that profile fits your investment goals depends on your own risk tolerance and time horizon. View the full pillar breakdown on UQS Score.

Is APPF overvalued?

The UQS Valuation pillar for APPF is rated Good, suggesting the stock is not obviously overpriced relative to its fundamentals at the time of scoring. Valuation assessments can shift with market conditions, so it is worth reviewing the full analysis for the most current picture.

How does APPF compare to its competitors?

AppFolio's vertical focus on real estate software sets it apart from broader cloud and enterprise software peers like Open Text and Paylocity. Its niche specialization can be an advantage in customer retention, though the Weak Moat rating suggests that competitive differentiation may not yet be deeply entrenched.

What is APPF's market cap bracket?

AppFolio is classified as a mid-cap company. This places it in a segment of the market that often balances growth potential with more established operations than smaller peers, though mid-caps can carry higher volatility than large-cap or mega-cap stocks.

Who founded AppFolio?

AppFolio was co-founded by Klaus Schauser and Jon Walker, who built the company around the idea of delivering purpose-built cloud software to underserved vertical markets. The company was incorporated in 2006 and is headquartered in Santa Barbara, California.

Is APPF a long-term quality investment?

From a long-term quality perspective, APPF's Strong Risk profile and Good Quality rating suggest a relatively stable business foundation. The Weak Moat score is the key factor to monitor — durable long-term returns in software typically depend on building defensible competitive advantages over time.

What is the main competitive advantage of AppFolio?

AppFolio's primary advantage lies in its deep vertical focus — the platform is built exclusively for real estate, which drives relevance and workflow integration for property managers. However, the UQS Moat pillar rates this advantage as Weak, indicating that the competitive position may not yet be strongly differentiated from alternatives.

What sector does APPF belong to?

AppFolio is classified in the Technology sector, specifically within vertical cloud software. Its products serve the real estate industry, making it a niche player within the broader enterprise software landscape. You can explore other [top technology stocks](/sector/technology) on UQS Score.

Is APPF a growth stock or value stock?

Based on UQS pillar labels, APPF sits in a middle ground — Growth is rated Neutral and Valuation is rated Good. This profile suggests the market views it as a moderately priced business with measured expansion prospects, rather than a high-multiple hypergrowth name or a deep-value opportunity.

AppFolio, Inc. shows solid profitability with healthy returns on capital and reasonable margins.

AppFolio, Inc. shows steady but unspectacular growth, typical for mature companies.

AppFolio, Inc. carries minimal financial risk with conservative leverage and strong solvency.

AppFolio, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.

AppFolio, Inc. possesses some competitive advantages but faces meaningful competition. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for APPF.

The UQS (Unified Quality Score) for AppFolio, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses AppFolio, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether AppFolio, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.