AMPL

Based on Amplitude, Inc.'s historical closing prices, adjusted for stock splits and dividend reinvestment. Past performance does not guarantee future results. This is for informational purposes only and is not financial advice.

What does Amplitude do?

Amplitude provides a digital optimization platform that helps companies understand how users behave inside their apps and websites. It offers analytics, personalization, A/B experimentation, and data management tools — all delivered as a cloud subscription service.

Does AMPL pay dividends?

No, Amplitude does not currently pay a dividend. The company reinvests its resources into product development and growth initiatives rather than distributing cash to shareholders, which is common for early-stage SaaS businesses.

When does AMPL report earnings?

Amplitude reports on a standard quarterly cadence. For exact dates and the most recent results, check Amplitude's official investor relations page, as scheduled dates can shift.

Is AMPL a good stock to buy?

UQS Score rates AMPL as Below Average, driven by Weak Quality and Moat pillars. Growth and Risk are Neutral, meaning the business is progressing but has not yet demonstrated the durable economics that typically characterize high-quality investments. The full pillar breakdown is available to Pro members.

Is AMPL overvalued?

Amplitude's Valuation pillar is rated Neutral, suggesting the market is not pricing the stock at an extreme premium or discount relative to its fundamentals. However, a Neutral valuation combined with Weak Quality and Moat ratings means there is limited buffer if execution falters.

How does AMPL compare to its competitors?

Amplitude competes in the broader analytics and software data space. Compared to peers like Enghouse Systems, Porch Group, and Ibotta, Amplitude is more narrowly focused on digital product analytics. Its UQS profile reflects below-average quality relative to what stronger-moat software peers can achieve.

What is AMPL's market cap bracket?

Amplitude is classified as a small-cap company. This places it in a segment of the market that can offer growth potential but typically carries higher volatility and less analyst coverage than large- or mega-cap peers.

Who founded Amplitude?

Amplitude was originally incorporated as Sonalight, Inc. in 2011 before rebranding to Amplitude in December 2014. Founding details, including the names of its founders, are widely available through public sources and the company's own about page.

Is AMPL a long-term quality investment?

As a long-term quality indicator, AMPL's Below Average UQS Score — anchored by Weak Quality and Moat ratings — suggests the company has not yet established the competitive durability that typically supports compounding over time. Investors focused on long-term quality may want to monitor improvements in these pillars before drawing conclusions.

What is the main competitive advantage of Amplitude?

Amplitude's proprietary Behavioral Graph database and its integrated suite of analytics, experimentation, and personalization tools create some switching costs for product teams embedded in its workflow. However, the UQS Moat pillar is currently rated Weak, indicating these advantages have not yet translated into a clearly defensible competitive position.

What sector does AMPL belong to?

Amplitude operates in the Technology sector, specifically within the software-as-a-service segment focused on product analytics and digital optimization. You can explore other [top Technology stocks](/sector/technology) rated by UQS Score for broader sector context.

Is AMPL a growth stock or value stock?

Based on its UQS profile, Amplitude leans toward the growth category — it does not pay dividends and reinvests in expansion. However, with a Neutral Growth rating and Neutral Valuation, it does not currently exhibit the high-velocity growth profile that defines the strongest growth stocks in the sector.

Amplitude, Inc. currently shows below-average quality metrics, suggesting challenges with profitability.

Amplitude, Inc. shows steady but unspectacular growth, typical for mature companies.

Amplitude, Inc. has some risk factors including moderate leverage or solvency concerns.

Amplitude, Inc. trades at a reasonable valuation with decent earnings yield and FCF multiples.

Amplitude, Inc. operates in a highly competitive environment with limited sustainable advantages. The Moat pillar evaluates competitive advantages across five dimensions: Switching Costs, Network Effects, Cost Advantage, Intangible Assets, and Scale & Ecosystem. Sign in to customize moat ratings for AMPL.

The UQS (Unified Quality Score) for Amplitude, Inc. is calculated using a proprietary 6-pillar framework with 29 financial metrics. Each pillar evaluates a different dimension on a 0–100 scale, then combines into a single weighted score. Scoring thresholds are calibrated per sector. Momentum is an optional Pro toggle — without it, you get the 5-pillar / 25-metric core shown below.

Quality (25%) measures profitability and capital efficiency — ROIC, ROE, margins, GP/Assets, and FCF Yield.

Moat (25%) assesses Amplitude, Inc.'s competitive advantages across switching costs, network effects, cost advantages, intangible assets, and ecosystem scale.

Growth (20%) tracks revenue trajectory and earnings momentum, combining historical results with analyst forward estimates.

Risk (15%) is inversely scored — lower leverage and strong balance sheet health result in higher scores.

Valuation (15%) measures whether Amplitude, Inc. is fairly priced using earnings yield, price-to-FCF, PEG ratio, and EV/EBITDA relative to sector peers.

Six investor-inspired presets are available, each with different pillar weights: Balanced, Buffett, Munger, Lynch, Cathie Wood, and Graham. The public score shown here uses the Balanced preset. Learn more in our FAQ.